After moving to Lafayette, Peter and Margo Wanberg noticed the lack of a large, locally based farmers market to help the community find sustainable groceries.
They decided to take matters into their own hands and launched the Lafayette Farmers Market.
The new market will debut from 9 a.m. to 1 p.m. Sunday for two blocks on Public Road — from Cleveland Street to Geneseo Street. The market will be held every Sunday, through Oct. 26.
The Wanbergs are leaning on their experience of organizing and creating the City Park Farmers Market in Denver to create the Lafayette Farmers Market. Like the Denver market, which the duo will open its fifth year in May, the Lafayette market will be producer-driven, Peter Wanberg said, meaning that the market’s goods come directly from growers and producers, offering a direct connection between the shopper and the farmer.
After all, farmers markets should be for farmers, he said.
Lafayette has tried two iterations of a farmers market in the past (neither run by the Wanbergs). From 2013-2015, a market operated behind JAX Mercantile, east of U.S. 287 near the South Boulder Road intersection, but it shuttered in 2016 due to a decline in sales. Then, the Boulder County Farmers Markets nonprofit launched a market in town from 2018-2022, but then ended it because of a lack of “diversified veggie growers,” according to a spokesperson at BCFM.
Wanberg said it’s “a little intimidating, but mostly exciting” to resurrect a large farmers market like this, but he’s hoping to create a stable market that will last a long time. The Wanbergs will start with a splash and “just go for it,” he said.
“We knew that you have to go in, full throttle, in order to make it sustainable and long-term,” he said.
It’s also important to host the market in a central location that’s accessible to the community, while having a variety of good-quality vendors, Wanberg said.
When the brand new 2025 market launches this weekend, the market will feature over 60 farmers, ranchers and producers from Colorado, with many of them based out of Lafayette.
Wanbergs said he doesn’t want to “have something flop,” especially when farmers take risks to commit to selling their goods, since livelihoods and harvest schedules surround the market.
The Wanbergs have years of success and experience running the Denver market, and Peter Wanberg said he’s received a positive response from Lafayette residents, so he believes that the Lafayette Farmers Market will become a regular part of summers in the city and a convenient place for people to shop.
“We want to be a grocery store alternative,” Wanberg said, “We want to be a local spot where people can come and comprehensively shop locally for groceries from local producers.”
Buying local produce offers far more benefits than buying food from big-box grocery stores, Wanberg said, noting that fresh produce tends to lose nutrients over time, and eating a tomato that was harvested the day before is going to taste better and offer better health benefits for consumers than a tomato from the grocery store that may have been harvested days ago.
Noelle Trueheart and Phil Cordelli, owners and operators of Common Name Farm in Lafayette, said that local markets allow people to buy produce that is fresher when it’s cultivated within their neighborhood. Common Name Farm produces organic produce staples, as well as herbs and floral bouquets. As well as being farmers, Cordelli said they are also both artists and will sell their original artwork and merchandise at their stand on Sunday.
Cordelli said that the journey that big-box grocery store produce takes is often a long one as it travels from the farm, to a warehouse, a truck to be shipped out and finally gets to the grocery store.
Shoppers can find comfort in the fact that the produce at the Lafayette Farmers Market will have been recently harvested from their part of town.
“This is not a faceless farmer,” Cordelli said, “This is the farm down the block.”
Trueheart and Cordelli are transitioning to Lafayette from Denver’s City Park Farmers Market. Since they live in Lafayette, not only will their commute be much shorter, but their food will travel much less of a distance to get into the hands of the consumer.
“One of the things we love so much about farming is bringing the community together, and a farmers market is such an easy way to do that,” Trueheart said.
The pair said their favorite thing about being at the farmers market is meeting neighbors and hearing what recipes shoppers have made from the produce they farmed.
Ashley Overstreet, a founder of the local bakery Daily Grains in Lafayette, said she is looking forward to having a large farmers market in the city again this year. She said that the impact of buying local is much more profound than buying bread from a grocery store chain.
“Besides using local and regional grains, we mill our own flour,” Overstreet said.
It’s common for Daily Grains bread to be made from freshly milled flour for customers to pick up shortly after baking. It’s easy to tell the bump in quality, she said, because of how fresh the bread is.
Overstreet said going to farmers markets is not only a good way to build community, but she said it’s a sustainable way to get groceries, to learn about local happenings and to make new friends.
Brigid Keating, economic development director at Lafayette, also expressed her and city staff’s excitement about the return of a farmers market in the city, especially since organizers Margo and Peter Wanberg are Lafayette residents.
“We’re proud to partner with them to launch this growers-focused market and watch it thrive in downtown Lafayette,” Keating said.