Lafayette leaders are ready to say cheers — and goodbye — to the weathered Coca-Cola advertisement that has become a fixture of the city’s downtown.
The Lafayette City Council on Tuesday evening directed city staff to move forward with a plan to preserve the “Pat and Gar’s Hi-Way Bar” portion of the city’s historic mural while removing the Coca-Cola section.
The removed portion would be replaced with a rotating mural program celebrating Lafayette’s history, culture and community identity, according to a city staff presentation during Tuesday’s council meeting. New murals could be commissioned every three to five years through a public artist selection process.
The presentation says the approach “would honor the original intent of advertisements of this period, which were meant to be temporary and rotating.”
Preliminary estimates put the plan’s cost — including the first commissioned mural — at $35,000 to $50,000, which city staff said could be covered by a proposed $50,000 contribution from the Lafayette Urban Renewal Authority. Murals past the first installation could be funded through sponsorships, grants or potential Downtown Development Authority appropriations.
The City Council on Tuesday rejected another option that would have restored the existing mural in its entirety and transferred ownership to the current property owner at 103 N. Public Road, where the mural currently stands. That option would have required restoring the whole mural offsite, reinstalling it at the building and transferring maintenance responsibilities to the property owner.
City staff estimated that second option would cost between $38,800 and $110,000, with the restoration process accounting for the largest part of the expense.
The council’s decision follows a 2024 assessment commissioned by the Lafayette Urban Renewal Authority in partnership with the city, when a conservation firm concluded the mural had experienced extensive paint loss and cracking after years of exposure to sun and wind.
The firm warned that continued outdoor exposure would accelerate its deterioration, and recommended relocating the 26-by-14-foot mural to a climate-controlled indoor space as the best long-term preservation strategy.
The City Council earlier discussed the mural’s future in February, when council members expressed support for preserving it as part of Lafayette’s history, but directed staff to gather additional information, including an assessment from the city Historic Preservation Commission, before making a decision.
The Coca-Cola sign dates to the mid-1900s, according to the city, when it was painted on the former Pat and Gar’s Hi-Way Bar at 201 N. Public Road. In 2015, workers removing exterior siding unexpectedly uncovered the painted Coca-Cola advertisement.
A community initiative raised about $126,000 to help preserve the mural, and the city contributed another roughly $10,000 to the effort. Part of the south wall containing the mural was removed, restored and relocated to Fire Station No. 1 before being installed at its current site at 103 N. Public Road in 2016. Ownership was transferred to the city, while responsibility for its maintenance fell to the Lafayette Urban Renewal Authority.
Community members have sought historic designation for the mural because of its ties to Lafayette’s commercial history and former “Saloon Row,” according to the city.
But the mural does not qualify for the state or national registers of historic places because it was removed from its original building and “has not gained individual significance,” according to a June letter from History Colorado.
City staff are expected to take next steps to refine cost estimates for restoring the historic Pat and Gar’s Hi-Way Bar sign, removing the deteriorated Coca-Cola advertisement, preparing the wall surface and commissioning the inaugural replacement mural.