Something is brewing in a spot near Louisville’s Main Street, and it’s not just beer. “Craft the reason to gather” is the new motto at Gravity Brewing, under a recent change in ownership.
Don Brown and Matt Gorbsky had been regulars at the Pine Street taproom for years. Now, they own the joint.
Both men remember the first time they walked into Gravity.
“I moved to this area nine years ago, right up the street,” Gorbsky said, sitting at the corner of the taproom’s bar.
“This was the very first place I found that had food, beer and community that was just super welcoming,” he added.
Inside, the brewery is no frills but spacious, with long picnic tables and shiny tanks lining its back walls. Framed posters — renderings of space — and small globes painted like planets, hanging from the ceiling, serve as a nod to its name.
Brown and Gorbsky created a new company to continue the Gravity Brewing name, starting July 1. They named their holding company “Third Space Local,” setting an intention to build a place to gather — a space that isn’t home and isn’t the office — around Gravity.
“When we started this, we loved beer and the brewery, and we wanted to keep it going. But kind of like with McDonald’s, and how many people believe it’s a real-estate company that sells hamburgers, we felt like the real mission of this place is to bring people together,” Brown said. “That’s the real product that we’re trying to sell here.”
Brown, originally from Australia, envisions Gravity as a place to “drink a great beer in a family-type environment.”
“Australia had terrible beer. … We had one beer that was literally called ‘Cold,’ because that was its number-one-redeeming characteristic,” he said.
Scott Smith, the brewer at Gravity, was one of the “main reasons” Brown and Gorbsky decided to buy it, they said.
“No way in hell would I do it without a good brewer who made good beer that I’ve been drinking for years,” Brown added.
Smith came to Louisville from the San Diego area, with years in the local craft market. He has worked with Ballast Point Brewing Company and was head brewer at Thorn Street Brewery and at Green Flash Brewing Co., he said.
Asked about his approach to brewing, Smith’s answer was simple: “I don’t want to make junk.”
‘TikTok or Instagram — that’s our competitor’
Both new to the world of food and beverage, Brown and Gorbsky say the market has changed since Gravity Brewing first opened in 2012, and they need more than just great brews to get people through the doors. Their competitors, Brown added, aren’t other restaurants — or even other breweries.
“We see our competitors as somebody who is on their phone, because they’re sitting at home just watching TikTok or Instagram — that’s our competitor. We need to get people out and interacting and socializing,” he said.
Smith has worked to integrate non-alcoholic options to their menu, such as craft soda and hop water. The brewery also serves food from Double D’s Sourdough Pizzeria, and Brown and Gorbsky have worked to fill out the space’s event calendar with trivia, theme nights and group events.
“In the 2010s, all you had to do was have great beer, and all of a sudden everyone comes flooding in. Nowadays, that’s not the case,” Brown said. “You have a generation not drinking as much. The economy is making people a lot more choosy about where they spend their money. So having a great beer is a good start, but that bigger goal is bringing people together.”
Gravity Brewing at 1150 Pine St., a short walk from Louisville’s Main Street, has a foundation of familiar faces. Brown and Gorbsky, once regulars themselves, know it well.
“We’ve celebrated births, we’ve celebrated lives, we’ve celebrated lots of things together over the years,” Gorbsky said.
But the duo hopes that Gravity’s pull is strong enough to also bring some new faces — families, young professionals, retirees — into their orbit.
“We want to bring people together, get them to interact, find common ground,” Brown said. “That’s where we start. Getting back to that alignment as people.”