By HAP FRY
Special to The Gazette
GREELEY – A trip to Carter Hall on an early fall Friday morning to visit the offices of Dr. Andrew “Andy” Feinstein can reveal that the University of Northern Colorado president has the wherewithal to reconfigure space in the most unlikely places.
Take an upstairs attic in Carter Hall, for example. Feinstein first came across it while moving into UNC in 2018 to start his presidency. He immediately saw potential in the tiny space.
“It was a storage room – just stuff all over the place,” Feinstein said. “As I was cleaning it out, I thought it would make a cool music room. I’ve always loved music and have a friend who had these crazy speakers – like a 1980s wall of sound or something. I don’t go up there that often, but when I do, I enjoy it. I feel like I might blow the walls out.”
In the here and now, Feinstein has far grander design plans in the works for UNC, specifically near the center of campus, where Bishop-Lehr Hall stood for decades.
UNC is on track to open its College of Osteopathic Medicine (COM) in 2026, which will give Colorado its third medical school and extend the university’s visibility and reach well beyond its Greeley campus, and, likely, beyond Feinstein’s wall of sound.
The University of Colorado Anschutz School of Medicine and Rocky Vista University College of Osteopathic Medicine house the state’s two other medical schools.
A review board from the Commission on Osteopathic College Accreditation (COCA) was on campus earlier in the month. If all goes well, UNC should receive pre-accreditation status in December to actively recruit and enroll medical students to be on campus in August of 2026.
UNC already has its Dean of the College of Osteopathic Medicine (COM) in place. The department chairs for principals and practices, as well as primary care, are also on campus.
Meanwhile, the construction of the new 100,000 square-foot building that will house UNC’s COM School – the site of where Bishop-Lehr Hall once stood – is expected to be completed by June.
“It’s exciting,” Feinstein said. “I selfishly think this is one of the more profound initiatives that has been undertaken by the university in its 136-year history, but the rewards, the outcomes, the impacts aren’t going to be felt for decades to come. I think it’s going to change the university in many ways, even outside of health education.”
UNC officials highlight that the medical school is expected to boost Colorado’s economy by $1.4 billion over the next 20 years, with nearly half a billion of that impact remaining in Weld County.
According to the U.S. Census Bureau, Greeley – the Weld County seat and home to UNC – is the fourth fastest-growing metro area in the United States, and it experienced a 30% population growth from 2010 to 2020.
More importantly, the opening of the medical school at UNC will help address the area and the state’s growing demand for physicians.
The U.S. Health Resources and Services Administration noted that only 35% of Colorado’s physician needs are being met, and the Cicero Institute highlighted that 54 of Colorado’s 64 counties presently contain regions with professional shortage areas in primary care.
Dr. Kelli Glaser, UNC’s Chair of Primary Care for its medical school, said a big selling point of coming to UNC from Rocky Vista University in Parker was that the school could help address the need for more physicians in Colorado’s rural communities moving forward.
“There’s a constant turnover of physicians in a lot of these rural communities,” Glaser said. “I knew that with the positioning of UNC in Greeley, it would probably more directly meet the need and recruit students who came from areas nearby, especially the rural areas, and that they might be more likely to return to those rural areas to practice. I wanted to help foster that taking place.”
UNC officials said the school has the capacity to graduate 150 new doctors into the workforce annually, which is notable.
Colorado ranked No. 28 in the U.S. for the number of enrolled medical students per 100,000 population in 2023-2024, according to the Association of American Medical Colleges (AAMC).
“We’re definitely a state that needs another medical school,” said Dr. Beth Longenecker, the College of Osteopathic Medicine dean. “This is a state with only two medical schools – one public and one private. To me, if you’re going to start another medical school, go where it is needed.”
In addition to the geographical and population advantages Greeley provides, Longenecker said that, because UNC’s medical school is a public institution, it will also be able to create pathway programs through the university’s undergraduate population.
As the UNC President, Feinstein carries himself a little differently. He makes it a point to introduce himself as “Andy.”
“One of the ways that I kind of knew he was an open, people-oriented person is that everyone called him by his first name,” Glaser said. “I thought that was really unusual for a president, but that he can’t be that bad if he’s like that with everyone, including our students.”
Longenecker said making the jump from being a dean of a medical school to a founding dean is significant. It’s a move she would have been hesitant to make from her previous position as a medical school dean in Ohio without seeing eye-to-eye with the university president and believing in his vision.
“I talked with other founding deans, and they all told me to make sure you like the president,” Longenecker said. “When I interviewed with Andy (Feinstein), we had some back-and-fourth dialogue and we talked about timelines. I told him that (opening up) in 2025 was overly ambitious. He did not agree immediately, but he listened and was willing to debate. That really indicated to me that he is visionary.”
Part of what sets Feinstein apart from his presidential counterparts is his background.
He and his brother were adopted in Cleveland, and he grew up in Hawaii and California. He noted that his first job was working at his elementary school’s cafeteria.
From there, he continued to gravitate toward service and hospitality, working in restaurants during high school and even taking a year off to work between high school and college to work at a ski resort in California.
“It was during that year that I realized that I wanted to go to college in hospitality management,” Feinstein said. “Hospitality has been such an integral part of my success.”
Feinstein would go on to receive both his bachelor’s and master’s degrees in Hotel Administration from UNLV, as well as a Ph.D. from Pennsylvania State University’s School of Hospitality Management.
“Understanding how to create experiences for others and appreciate their efforts is a part of hospitality,” Feinstein said. “Although I don’t look at students as customers at universities, there are a lot of parallels in the way in which we should be treating students and their needs and providing that experience that not only happens in the classroom, but also in our daily lives – just ways in which we create environments for students to build community.”
Creatively casting a net
Feinstein had to lean on many of those skills he learned in hospitality, as well as those he’s picked up during his long tenure as a high-ranking education administrator, to turn UNC’s medical school into a reality.
As one might expect, navigating the landmines of launching the state’s first public osteopathic medical college were numerous and complex.
Feinstein initially began brainstorming the idea of starting a medical school after receiving a phone call from Banner Healthcare executive Margo Karsten in 2020 when COVID-19 was erupting.
“She was worried about doctor shortages and wanted to know if I could help,” Feinstein said. “I read up about it and said we would absolutely want to help.”
From there, Feinstein began talking with a team of consultants who believed that a medical school was in the cards.
Still, they were just as quick to point out that the most difficult challenges would be raising the necessary $200 million in funding for the project, as well as securing the clinical rotations that would be required for the number of students entering a four-year medical school program.
Before making good on his promise, Feinstein had to tackle an unforeseen obstacle he didn’t see in the periphery in 2021, when he learned that there was a bill on the books in Colorado that said the only public university that could offer medical education was CU.
“I thought it was ridiculous that there was a law in Colorado that disallowed other institutions from offering medical education,” Feinstein said. “One of the first things we had to do was create a bill and lobby the legislature to overturn that bill and to allow medical education to be offered at UNC.”
The result was unanimous support of Senate Bill 56 in 2022 to allow UNC to offer a Doctor of Osteopathic Medicine program.
Raising the required $200 million presented its share of challenges, but Feinstein got creative with lobbying for legislative support and seeking donations.
His advocacy secured financial commitments totaling more than $200 million to UNC, including a $25 million gift from The Weld Trust — the largest in UNC’s history.
The investment was made possible by the passing House Bill 1231 in 2024 that Feinstein helped initiate and develop.
The bill provided a historic $247 million to four health science education projects in the state, including $128 million toward construction, startup and accreditation expenses, along with $41 million for the escrow needs for UNC’s medical school.
“It took a Herculean effort from a lot of people,” Feinstein said. “I think it’s the hardest thing I’ve ever done, and it’s probably the most rewarding thing I’ve ever done when you factor in all the political, economic, and academic hurdles that we had to overcome.”
Upon reflecting on his work at UNC, an idea popped into Feinstein’s head. He got up and guided his two guests up a narrow spiraling staircase that led into Carter Hall attic he first stumbled upon in 2018.
Feinstein selected the Grateful Dead’s “Without A Net” album to play.
After all, Feinstein has cast a large net over UNC, and possibly the future of healthcare in Colorado, all while reconfiguring space in the most unlikely places.