It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic Courtenay District Museum gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Courtney, NC is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
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“Such a wonderful place to work! Caregivers that genuinely care with office support that go above and beyond for staff/clients. Highly recommend for employment and senior in-home care support.”
“I bn with this company for Abt a year and I love working for them . They work with you,they care about ur personal life/ problems, really good at matching you with good clients..”
“I cannot say enough good things about this company and the caregivers they provided after my mom's recent accident and stay in a rehab facility. The staff were constantly in communication with us keeping us abreast of any little or big updates. Their attitudes were always helpful and they seemed to genuinely care. The caregivers they sent to sit with and take care of mom were EXCELLENT. I'm not sure how many different caregivers she had over the few weeks of her stay but there wasn't a single one that wasn't kind and extremely helpful. It took a tremendous load off of everyone in our family knowing that she was being well cared for when we couldn't be there. Thank you to Brandi, Joanne, Gina, and anyone I'm missing for everything you all did for us from the beginning of the process all the way to my mom's release today. Hopefully, we won't need your services again, but if we do, I know who I will be calling!”
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“Sandy is very knowledgeable of assisted living options in the Winston Salem area. She helped with a family member’s search with care and consideration. We highly recommend.”
“I highly recommend Sandy Bowen with Always Best Care. I called her with a very tight timeframe to find a suitable memory care facility for my family member. She asked a lot of questions about my loved one to try and get to know her as much as possible. She worked very fast and lined up several appointments for us to tour places within a matter of days. She explained the process to me every step of the way and made sure we stayed on track. She attended the appointments with me and asked questions that I would never think to ask. I can’t thank her enough.”
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“The staff and caretakers are wonderful. Would absolutely recommend to anyone who needs at home care for themselves or loved ones”
“During an unexpected hospital stay, Joanne provided much needed assistance. She provided excellent care and supportive advocacy. It made dealing with the discomfort more bearable and gave me a safeguard to decipher the complicated choices to resolve health issues. I highly recommend this service.”
“If you are looking for attentive, quality home care look no further than Joanne and her team. A passion for excellence is driven for from this team. Family oriented and willing to work with all families.”
Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Seal Bay Regional Nature Park with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Locals Restaurant or visit Native Sons Hall, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in Courtney, NC, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Courtney, NC understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Courtney, NC 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
Guilford County is pleased to announce the appointment of Courtney McFadden, MPH, as the county’s new Division of Public Health director. In this role, she leads public health’s efforts in protecting and promoting the health of more than half a million residents, guiding a committed public health workforce, and advancing strategies focused on prevention, community engagement, and long-term impact. McFadden will serve as a team member of the Assistant County Manager for Successful People and Health and Human Services Director Vict...
Guilford County is pleased to announce the appointment of Courtney McFadden, MPH, as the county’s new Division of Public Health director. In this role, she leads public health’s efforts in protecting and promoting the health of more than half a million residents, guiding a committed public health workforce, and advancing strategies focused on prevention, community engagement, and long-term impact. McFadden will serve as a team member of the Assistant County Manager for Successful People and Health and Human Services Director Victor Isler. Her first day is Monday, July 14.
McFadden boasts 19 years of experience with the Maryland Department of Health, where she advanced through several key leadership roles. Most recently, she served as deputy director of the Prevention and Health Promotion Administration, overseeing a $500 million+ budget and providing strategic direction to more than 500 public health professionals across the state’s largest public health division. Her tenure includes serving as Center for Cancer Prevention and Control director, where she led statewide initiatives to improve cancer outcomes. As Maternal and Child Health Bureau director, she championed programs to improve the health and well-being of women, children, and families across Maryland.
“Guilford County is fortunate to bring on someone of Courtney’s caliber to lead our public health team as we continue to empower, protect, and promote the health and well-being of all county residents,” said Isler. “Her vast experience, leadership, and knowledge of public health systems, managing a dedicated workforce, and directing well-being initiatives benefit not only our community but also our state partners. I’m honored to welcome Courtney to the Division of Public Health where she will be supported by our dynamic team members, including Assistant Public Health Director Anita Ramachandran who effectively served as interim director for several months.”
“I am honored to join Guilford County at such a pivotal time for public health,” said McFadden. “I look forward to working alongside our county staff, partners, and the community to build a healthier, more meaningful future where residents thrive.”
A recognized leader in advancing access to healthcare, McFadden also served as a champion within the Maryland Department of Health, working to include principles to strengthen public health access through programs, policies, data systems, and data-directed decision-making to reduce barriers to healthcare access.
From January to November 2023, she served as interim chair of the Maryland Commission on Health Equity, helping lead cross-sector strategies to address economic and social structures leading to health inequities.
McFadden received her bachelor’s degree from Howard University and holds a Master of Public Health from George Washington University. She is currently a scholar in the Association of State and Territorial Health Officials (ASTHO) Diverse Executives Leading in Public Health (DELPH) leadership development program, a national initiative focused on supporting emerging leaders in public health.
Eagle alum and former football player Courteney Coard joined the North Carolina Central football program and head coach Trei Oliver’s coaching staff in March 2022. He is currently the Eagles’ defensive coordinator and defensive line coach.In Coard’s second season in Durham, three Eagles were named First Team All-MEAC on defense: defensive lineman Jaden Taylor, linebacker Jayden Flaker and defensive back Jason Chambers. In addition, defensive lineman Trey Middleton and defensive back Kole Jones were second team honore...
Eagle alum and former football player Courteney Coard joined the North Carolina Central football program and head coach Trei Oliver’s coaching staff in March 2022. He is currently the Eagles’ defensive coordinator and defensive line coach.
In Coard’s second season in Durham, three Eagles were named First Team All-MEAC on defense: defensive lineman Jaden Taylor, linebacker Jayden Flaker and defensive back Jason Chambers. In addition, defensive lineman Trey Middleton and defensive back Kole Jones were second team honorees.
The 2022 season saw Coard coach the MEAC Defensive Player of the Year in Khalil Baker. The Eagles won 10 games that season, earning a share of the conference title and earning a berth to the Cricket Celebration Bowl. That season, the Eagles were second in the MEAC in both scoring defense (21.5 ppg) and total defense (333.7 ypg).
NCCU was also second in the MEAC in rushing defense and interceptions that year.
Prior to returning to NCCU, Coard spent six seasons as co-defensive coordinator and defensive line coach at North Carolina A&T State. He was named co-defensive coordinator in 2018, and he shared those duties with then-head coach Sam Washington. The Aggies ranked top 10 nationally in defense in 2018 and 2019, and the run defense was top five in the nation both seasons.
From 2011-14, he served as the Aggies’ defensive line coach, before going to the University of Georgia in 2015 to serve as a graduate assistant and returning to NCAT in 2016.
He was also an assistant defensive line coach at Grambling State from 2009-10.
Coard was a defensive tackle for the Eagles from 2004-07. He started all four years, earning All-Rookie honors in 2004, and he played on two Central Intercollegiate Athletic Association (CIAA) championship squads (2005, 2006).
Coard earned his bachelor’s degree in business management from NCCU in 2008. Two years later, he earned a master’s degree in sports administration from Grambling State University.
Courtney Coard spent four seasons (2011-14) as North Carolina A&T’s defensive line coach. He departed N.C. A&T for one season in 2015 to become a defensive graduate assistant at the University of Georgia. He returned to Aggieland in 2016 to resume his duties as the Aggies defensive line coach.In 2018, he was named co-defensive coordinator, sharing the duties with head coach Sam Washington. In his role as co-defensive coordinator, the Aggies have continued their dominance on the defensive end. The Aggies defense has ranke...
Courtney Coard spent four seasons (2011-14) as North Carolina A&T’s defensive line coach. He departed N.C. A&T for one season in 2015 to become a defensive graduate assistant at the University of Georgia. He returned to Aggieland in 2016 to resume his duties as the Aggies defensive line coach.
In 2018, he was named co-defensive coordinator, sharing the duties with head coach Sam Washington. In his role as co-defensive coordinator, the Aggies have continued their dominance on the defensive end. The Aggies defense has ranked in the top-10 nationally over the last two seasons (2018, 19) the Aggies have played.
A&T has had the No. 1 MEAC defense over that same span, with Coard as co-defensive coordinator. The Aggies run defense was also the best league-wide in 2018 and 19 and ranked in the top-5 nationally over those same two seasons.
Coard has helped the Aggies construct one of the best run defenses in the Football Championship Subdivision. The run defense has finished outside the top-10 nationally once, and in 2013 the Aggies led the nation in run defense. In addition, N.C. A&T has had the No. 1 MEAC run defense five times since Coard joined the staff.
Thanks to A&T’s defensive line play, the Aggies total defense has finished outside the top-20 only once in six seasons. The pass rush has been sufficient too. The Aggies ranked 23rd in sacks in 2013, 9th in 2014 and 10th in 2016, ninth in 2017 and seventh in 2019.
Under Coard’s leadership, Devin Harrell and Jermaine McDaniel had career seasons at the Aggies two defensive end positions in 2019. Both men finished among the top-5 in sacks in the MEAC. A year earlier, defensive end Darryl Johnson, Jr., earned MEAC defensive player of the year award as the Buffalo Bills drafted him in the seventh round of the NFL Draft.
Defensive tackle Marquis Ragland and defensive end Angelo Keyes became All-MEAC performers. Walk-on defensive end Daniel Pinnix developed into one of the best pass rushers in the MEAC in 2013. Tyree Hearn steadily improved in three seasons as a starter for Coard. Hearn collected 20 tackles for loss and 7 ½ sacks in his last three seasons, earning a third-team All-MEAC selection 2013.
Former defensive end Tony Mashburn also benefited from Coard’s teachings in 2011 and ‘12. In two years with Coard, Mashburn collected an impressive 22 ½ tackles for loss, 82 tackles and 11 sacks. Defensive tackle Chris Neal also had a career year during his senior season in 2012 with career highs in tackles (33), tackles for loss (9) and sacks (3).
Before coming to A&T, Coard coached defensive ends and assisted in coaching defensive tackles at Grambling under then-head coach Rod Broadway. Coard assisted defensive coordinator/defensive line coach Cliff Yoshida in 2009 and ‘10. Coard helped the defensive line produce 7.8 tackles for loss per game. It allowed the Tigers to rank 15th nationally in tackles for loss. Defensive lineman Christian Anthony ranked 31st in the nation in sacks per game and finished 19thin tackles for loss. The following season, defensive lineman Antonio Leonard registered 1.2 tackles for loss per game.
Before he arrived at Grambling, Coard served as the defensive line coach at his high school alma mater Charlotte Independence. As a player at Independence, Coard helped the Patriots win four straight state championships. Coard was a four-year starter at defensive tackle for N.C. Central from 2004-07 under then-head coach Rod Broadway. His presence helped the Eagles win consecutive CIAA titles in 2005 and ‘06. In 2004, he was named to the CIAA’s All-Rookie Team. Academically, Coard earned a B.A. degree in business management in 2008. Two years later, he received an M.S. degree in sports administration from Grambling.
The Variable promoted marketing chief Courtney Lewis to CEO of the Winston-Salem-based marketing firm. She’s replacing Jodi Heelan, who is stepping down in late August to spend more time with her family.Matt Cook is moving up from senior vice president and group creative director to chief creative officer. Co-founder Joe Parrish is leaving the role at the end of the year and will become a senior adviser and board member.The transition gives greater authority to Lewis and Cook, combining more than 17 years at the agency to...
The Variable promoted marketing chief Courtney Lewis to CEO of the Winston-Salem-based marketing firm. She’s replacing Jodi Heelan, who is stepping down in late August to spend more time with her family.
Matt Cook is moving up from senior vice president and group creative director to chief creative officer. Co-founder Joe Parrish is leaving the role at the end of the year and will become a senior adviser and board member.
The transition gives greater authority to Lewis and Cook, combining more than 17 years at the agency to create award-winning campaigns for NAPA, Tesla and Liquid Death. Lewis has led growth initiatives, revamping The Variable’s new business strategy and pitch processes. It led to a win rate of 75% last year, the firm said in a statement.
Lewis joined 5½ years ago as an account director. She takes over an agency, she said is growing in billings, though she won’t provide numbers. It recently added seven people to the staff, bringing the total to 63.
Lewis said on LinkedIn she, Cook and chief client officer Caroline Moncure “are ready to simplify our focus” in an environment increasingly difficult for marketers.
Chief marketing officers “are under more pressure than ever, regardless of business, regardless of industry,” Lewis said in an interview earlier today. “And one of the reasons for that is the inability to connect marketing with real business results. Part of our job as an agency is to build that connective tissue, especially in times of economic uncertainty, with tariffs flying around.
“The first instinct of most large organizations is to cut back on marketing,” Lewis said. “And our responsibility is to build the business case for investing in marketing and advertising.”
Simplifying The Variable’s focus requires staff to rely upon its marketing perspective and expertise, “rather than getting distracted by what else is happening in the industry,” she said.
Over the long haul, higher spending is shown to boost brands, according to Lewis.
“A huge part of our focus on a go-forward is investing in the capabilities to demonstrate the connectivity between a strong brand and the ability to drive sales.”
An early adopter of artificial intelligence, the firm uses the tool “in all of our workflows on a daily basis,” she said. “It primarily acts as a thought partner for our strategy team and speeds time to market for our creative work. I think at the end of the day, AI takes a really good agency and allows them to compete at higher levels because it’s a force multiplier.”
Lewis was part of the management team’s restructuring last summer. David Mullen stepped down as CEO, with Heelan taking charge after working as CFO.
The agency promoted Lewis as chief marketing officer and partner.
In her dozen years at The Variable, Heelan posted on LinkedIn that “we pulled off some pretty wild things together.” It led to recognition as Ad Age’s Small Agency of the Year four times, as well as workplace awards from Fast Company and Ad Age.
Heelan posted a photograph of her two young children, describing them as “my why. Here’s to more time with family, to a slower pace, and to the in-between.
“I’m sad to leave a place (and people) I love,” she said. “But I’m excited to see what you all do next. And I’m excited for what this open space holds for me. For the slow mornings. For the kid chaos. For the possibility that lives in the pause.”
Eton Solutions, a Morrisville-based wealth management platform used by family offices to manage more than $1 trillion in assets, raised $58 million in a Series C round.
The lead investor is Kuala Lumpur, Malaysia-based Navis Capital Partners, a private equity firm that manages more than $5 billion in investments.
In the past three years, Eton has more than quadrupled its revenue and expanded its client base by 340% across 15 countries. The company’s AtlasFive platform is used by more than 800 of the world’s wealthiest families. Eton employs 425 people and has invested $50 million in product development over the past decade. Fifty work at Eton’s Morrisville office.
According to a release, the company has made significant investments in artificial intelligence and expanded features for its services. It now manages more than 205,000 investments, $65 billion in annual bill payments and processes 14 million annual transactions.
The company will use the funding to fuel product innovation and AI development, the company said.
Eton Solutions was co-founded by CEO Rob Mallernee, who has previously started a Chapel Hill-based multi-family office, Eton Advisors. He had been head of the UBS Multi-Family Office Group and founding principal of the US Trust Multi-Family Office.
Eton Solutions cited a Deloitte study showing the number of single-family offices increased to 9,030 last year. They manage an estimated $3.1 trillion in assets.
“Our total addressable market is increasing every year, and our technology is expanding to meet it,” said Satyen Patel, executive chairman at Eton Solutions, said in a release. “Our focus as we enter our second decade is reimagining how wealth managers across the board manage liquid and alternative investments for their clients – whether one or many. This investment will let us super-charge our expansion to meet the growing markets and their demand for AI-driven efficiencies that create even more value.”
Patel is a former managing director at Nike, executive vice chairman of Cambridge Solutions, and former chairman of Prescient, a construction-technology company formerly located in Durham.
Eton’s platform “has become essential infrastructure for managing complex wealth at scale. We’re excited to continue supporting their growth and innovation, said Rajendra Pai, partner at Navis Capital Partners.
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