Erin Vogelpohl's home décor blog became a viral hit. Now, her Walmart line is doing just as well.
PROSPER, Texas — The moment you walk into Erin Vogelpohl’s North Texas home, it feels like a familiar space.
There’s a reason for it.
Her Prosper home, which she features on her Instagram page ‘My Texas House,’ has become an Instagram star.
Vogelpohl, a former teacher who began her home décor blog at the height of the pandemic, has amassed more than a million followers. Her designs are now a Walmart line sold online and in 3,000 stores nationwide.
When Vogelpohl first began sharing all things home décor, it was a passion project.
“It kind of gave me a way to escape my everyday life,” Vogelpohl said.
“It’s a dream home, and it’s a dream for us that we did it scraping by from some hardships,” Vogelpohl said during an interview with WFAA.
Her husband, who now works with her, lost his job as an attorney. The family found themselves up against financial hardship and considered selling their original ‘My Texas House,’ a home they built from the ground up in Prosper.
Vogelpohl knew it was time to pivot.
“I was pretty down and out. I didn’t think I had much to give,” Vohelpohl said.
The mom of three decided to double down on her career as an Instagram influencer. She continued designing, decorating, posting and partnering with brands. Then, she got a call from the world’s largest retailer: Walmart.
“We were pinching ourselves like, ‘What is our life right now?’” Vogelpohl recalled. “They basically were like, We want you to be our Joanna Gaines for Walmart. That was the big dream. I was like, ‘Yes, sign me up!' I couldn’t believe it.”
Several collections later, the brand has only continued to expand. Last year, her My Texas House Christmas trees went viral. A set of nightstands immediately sells out every time it restocks.
Currently, her bunny topiaries designed for her Easter collection are flying off the shelves. It’s all surreal to Vogelpohl, who never studied design.
She’s doing something right. Hundreds of thousands of followers admire her designs, which consist of playful florals and warm colors. From pillows to bed linens, furniture and patio décor, Vogelpohl is making her mark in design across the country, and she’s ready to expand.
Soon, she’ll release a dorm collection. In July, she’ll begin working on Christmas designs with the Walmart team.
Her house is the showroom for all of it.
“There are still the occasional pinch me moments,” Vogelpohl said as she browsed the My Texas House section of her local Walmart. “It’s always really surreal to come in and see your name and picture on the shelves at Walmart. This is not at all what I thought I’d be doing at this stage of my life. I think I surprise myself. I don’t know if I really believed in myself to be able to do this. I have imposter syndrome a lot, where I think, ‘Why me? What did I do to deserve this?’ I’m proud of myself… that I put myself out there.”
At 46 years old, she feels she’s just getting started.
Five years ago, she never would’ve guessed there would be so much to gain from decorating the home they nearly lost.