Bloomin’ Brands Inc. opened its newest Outback Steakhouse in Prosper, Texas, on April 1, a company spokesperson said.
The Tampa, Fla.-based company said the new unit covers 4,694 square feet and seats 219. The unit is the latest location from parent Bloomin’ Brands Inc.
“We’re excited to bring our signature hospitality and bold flavors to the Prosper community,” Eric Sisser, proprietor of the Prosper location, said in a statement.
The atmosphere is enhanced with a piece of local artwork that reflects the town's spirit, including a playful depiction of a kangaroo enjoying Prosper’s passion for football.
In test restaurants, about 80% of customers are using pay-at-the-table Ziosk units.
Michael Spanos, Bloomin’ CEO, on a fourth quarter earnings call in February, said: “We can measure guest satisfaction by restaurant and by shift.
“With features like pay at the table, tap to pay with mobile wallet, and entertainment,” he said, “Outback is offering guests a faster and simpler experience. We will have the rollout completed by the end of April and are already seeing efficiencies with our staff as well as an improved guest experience in those restaurants.”
Bloomin' Brands includes the Outback, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse & Wine Bar brands. It operates and franchises more than 1,450 restaurants in 46 states, Guam, and 12 countries.
Related:Red Robin is introducing a Bottomless Burger Pass
Contact Ron Ruggless at Ronald.Ruggless@Informa.com
Follow him on X/Twitter: @RonRuggless
Read more about:
Bloomin' BrandsOutback
About the Author
Ron Ruggless
Senior Editor, Nation’s Restaurant News / Restaurant Hospitality
Ron Ruggless serves as a senior editor for Informa Connect’s Nation’s Restaurant News (NRN.com) and Restaurant Hospitality (Restaurant-Hospitality.com) online and print platforms. He joined NRN in 1992 after working 10 years in various roles at the Dallas Times Herald newspaper, including restaurant critic, assistant business editor, food editor and lifestyle editor. He also edited several printings of the Zagat Dining Guide for Dallas-Fort Worth, and his articles and photographs have appeared in Food & Wine, Food Network and Self magazines.
Ron Ruggless’ areas of expertise include foodservice mergers, acquisitions, operations, supply chain, research and development and marketing.
Ron Ruggless is a frequent moderator and panelist at industry events ranging from the Multi-Unit Foodservice Operators (MUFSO) conference to RestaurantSpaces, the Council of Hospitality and Restaurant Trainers, the National Restaurant Association’s Marketing Executives Group, local restaurant associations and the Horeca Professional Expo in Madrid, Spain.
Ron Ruggless’ experience:
Regional and Senior Editor, Informa Connect’s Nation’s Restaurant News and Restaurant Hospitality (1992 to present)
Features Editor – Dallas Times Herald (1989-1991)
Restaurant Critic and Food Editor – Dallas Times Herald (1987-1988)
Editing Roles – Dallas Times Herald (1982-1987)
Editing Roles – Charlotte (N.C.) Observer (1980-1982)
Editing Roles – Omaha (Neb.) World-Herald (1978-1980)
Email: Ronald.Ruggless@Informa.com
Social media:
Twitter: @RonRuggless
LinkedIn: www.linkedin.com/in/ronruggless
Instagram: @RonRuggless
TikTok: @RonRuggless
Subscribe Nation's Restaurant News Newsletters
Get the latest breaking news in the industry, analysis, research, recipes, consumer trends, the latest products and more.