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Meet the Team at Always Best Care

Our Franchise Leadership Team is Here to Support You
We’ve got an incredible franchise leadership team of home care and franchise industry professionals that are excited to help you grow your new business.
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Michael Newman
Founder & Executive ChairmanMichael Newman
Founder & Executive ChairmanMichael Newman has excelled in the senior care industry for nearly 20 years, gaining invaluable hands-on experience as an owner/operator of several residential care and assisted living communities. He was licensed by the state of California to teach a variety of topics ranging from the medication management to dementia care, all in senior care field, and taught an administrator course for individuals or corporations that wished to open an assisted living community.
Mr. Newman also developed what is now the largest assisted living case management company in California, which manages care for seniors who live in non-skilled assisted living communities, but need some skilled care. He founded Always Best Care in 1996 to provide assisted living referral services, and two years later expanded to non-medical in-home care services. Mr. Newman is a graduate of Chico State University with a focus on international business and economics. Always Best Care began offering franchise opportunities in late 2007, providing non-medical in-home care and assisted living finder and referral services, with skilled home health care added in 2010. The company has grown to more than 200 franchised territories and area representatives in 34 states.
Michael Newman
Founder & Executive ChairmanView Full BioMichael Newman
Founder & Executive ChairmanMichael Newman
Founder & Executive ChairmanMichael Newman has excelled in the senior care industry for nearly 20 years, gaining invaluable hands-on experience as an owner/operator of several residential care and assisted living communities. He was licensed by the state of California to teach a variety of topics ranging from the medication management to dementia care, all in senior care field, and taught an administrator course for individuals or corporations that wished to open an assisted living community.
Mr. Newman also developed what is now the largest assisted living case management company in California, which manages care for seniors who live in non-skilled assisted living communities, but need some skilled care. He founded Always Best Care in 1996 to provide assisted living referral services, and two years later expanded to non-medical in-home care services. Mr. Newman is a graduate of Chico State University with a focus on international business and economics. Always Best Care began offering franchise opportunities in late 2007, providing non-medical in-home care and assisted living finder and referral services, with skilled home health care added in 2010. The company has grown to more than 200 franchised territories and area representatives in 34 states.
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Jake Brown
President & CEOJake Brown
President & CEOAn experienced franchise professional, Jake Brown joined Always Best Care Senior Services as Chief Operating Officer in November 2010. Previously, Mr. Brown was Senior Vice President of Operations for Cartridge World; prior to that, he was Chief Operating Officer of Cartridge World Northern California and Chief Executive Officer of Cartridge World Hawaii. With more than 25 years of experience in franchise and dealer network businesses in six different industries, he has held various senior management positions with companies as T-Mobile, ePhones, California Closets, Round Table Pizza, and ComputerLand.
Mr. Brown has the rare experience of having been a franchisee, a master franchisee and a corporate executive. He brings a level of commitment to the operations of a franchise organization that understands the perspective of each discipline. He is a graduate of the University of California Berkeley.
Jake Brown
President & CEOView Full BioJake Brown
President & CEOJake Brown
President & CEOAn experienced franchise professional, Jake Brown joined Always Best Care Senior Services as Chief Operating Officer in November 2010. Previously, Mr. Brown was Senior Vice President of Operations for Cartridge World; prior to that, he was Chief Operating Officer of Cartridge World Northern California and Chief Executive Officer of Cartridge World Hawaii. With more than 25 years of experience in franchise and dealer network businesses in six different industries, he has held various senior management positions with companies as T-Mobile, ePhones, California Closets, Round Table Pizza, and ComputerLand.
Mr. Brown has the rare experience of having been a franchisee, a master franchisee and a corporate executive. He brings a level of commitment to the operations of a franchise organization that understands the perspective of each discipline. He is a graduate of the University of California Berkeley.
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Tammy Ford
Chief Financial OfficerTammy Ford
Chief Financial OfficerTamrya Ford joined the executive team in September 2024 as the company’s inaugural Chief Financial Officer (CFO). Ms. Ford possesses an impressive background, with over three decades of experience in management, finance, operations and sales, ranging from small startup ventures to large Fortune 100 companies. She has successfully led and developed strong teams across various functions within organizations, demonstrating her ability to elevate companies to new heights. Her extensive experience in monitoring key metrics, managing financial targets, and reporting provides her with a unique perspective for the executive team. As a former franchise owner, she has a profound understanding of the challenges and rewards associated with small business ownership.
Prior to joining Always Best Care, Ms. Ford was CFO for Nor Cal Outdoors, Inc. in Rocklin, CA, from February 2022 to September 2024. Before that, Ms. Ford was CFO for Matheson Trucking, Inc., a large national trucking and mail freight company, from August, 2017 to February, 2022 and CEO/CFO for Technical Sales International from November, 2010 to August, 2017. She held other positions such as VP, Finance and Administration for CA Technologies, (one of the largest software companies in the world) and CFO for Aspirity, a leader in Database and Business Analytics Training and Consulting.
Ms. Ford was born and raised in Sacramento and has maintained connections to Northern California throughout her career. She earned her bachelor’s in Business with an Accounting concentration and her MBA from California State University, Sacramento, graduating with honors. She has served on several non-profit boards, including Lekotek, Junior Achievement, YWCA, and the Network of Executive Women. Additionally, she spent several years as an adjunct professor at the University of Phoenix and National University teaching the next generation of leaders.
Tammy Ford
Chief Financial OfficerView Full BioTammy Ford
Chief Financial OfficerTammy Ford
Chief Financial OfficerTamrya Ford joined the executive team in September 2024 as the company’s inaugural Chief Financial Officer (CFO). Ms. Ford possesses an impressive background, with over three decades of experience in management, finance, operations and sales, ranging from small startup ventures to large Fortune 100 companies. She has successfully led and developed strong teams across various functions within organizations, demonstrating her ability to elevate companies to new heights. Her extensive experience in monitoring key metrics, managing financial targets, and reporting provides her with a unique perspective for the executive team. As a former franchise owner, she has a profound understanding of the challenges and rewards associated with small business ownership.
Prior to joining Always Best Care, Ms. Ford was CFO for Nor Cal Outdoors, Inc. in Rocklin, CA, from February 2022 to September 2024. Before that, Ms. Ford was CFO for Matheson Trucking, Inc., a large national trucking and mail freight company, from August, 2017 to February, 2022 and CEO/CFO for Technical Sales International from November, 2010 to August, 2017. She held other positions such as VP, Finance and Administration for CA Technologies, (one of the largest software companies in the world) and CFO for Aspirity, a leader in Database and Business Analytics Training and Consulting.
Ms. Ford was born and raised in Sacramento and has maintained connections to Northern California throughout her career. She earned her bachelor’s in Business with an Accounting concentration and her MBA from California State University, Sacramento, graduating with honors. She has served on several non-profit boards, including Lekotek, Junior Achievement, YWCA, and the Network of Executive Women. Additionally, she spent several years as an adjunct professor at the University of Phoenix and National University teaching the next generation of leaders.
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Sheila Davis
Chief Operating OfficerSheila Davis
Chief Operating OfficerSheila Davis is a Certified Home and Health Care Executive and has experience spanning over 30 years that includes regulatory, compliance and administrative aspects of the home health, pediatric home health and therapy, community care, private duty nursing and personal assisting services. Sheila joined Always Best Care as a National Director in 2016 and later was awarded the position of Senior Vice President of Operations in November 2018. She was later awarded the position of Chief Operating officer in March of 2025.
Mrs. Davis is an accomplished Healthcare administration executive with comprehensive experience directing successful operational strategies and driving academic and research facility. Her background includes extensive years of excellent experience overseeing healthcare operations while spearheading financial reporting and management, budgeting, staff recruitment, revenue generation, and service line expansion. Mrs. Davis was one of HomeCare University’s inaugural class, earning her certification as a Certified Home/Hospice Care Executive (CHCE). Additionally, she excels at propelling healthcare initiatives and policies while driving optimal facility efficiency and productivity within multimillion-dollar businesses. Ms. Davis serves on the NAHC Strategic Planning Committee, Advisory Council, Quality Data Implementation Committee, Rural Advisory Council, Finance Committee & Home Care Workforce Action Alliance; PDHCA Advisory Board; HCAOA Medical Advisory Board, Quality Data Review Committee & VA Committee; TAHC&H Board of Directors, Government Affairs Committee, Private Pay Committee, Clinical Practice Committee, and Community Care Services Committee. She is also a founding member of the Home Care Action Alliance; member of the Texas State Preventive Health Advisory Committee (SPHAC); serves on the WellSky Home Client Advisory Board; and is an ACHC Certified Consultant.
Sheila Davis
Chief Operating OfficerView Full BioSheila Davis
Chief Operating OfficerSheila Davis
Chief Operating OfficerSheila Davis is a Certified Home and Health Care Executive and has experience spanning over 30 years that includes regulatory, compliance and administrative aspects of the home health, pediatric home health and therapy, community care, private duty nursing and personal assisting services. Sheila joined Always Best Care as a National Director in 2016 and later was awarded the position of Senior Vice President of Operations in November 2018. She was later awarded the position of Chief Operating officer in March of 2025.
Mrs. Davis is an accomplished Healthcare administration executive with comprehensive experience directing successful operational strategies and driving academic and research facility. Her background includes extensive years of excellent experience overseeing healthcare operations while spearheading financial reporting and management, budgeting, staff recruitment, revenue generation, and service line expansion. Mrs. Davis was one of HomeCare University’s inaugural class, earning her certification as a Certified Home/Hospice Care Executive (CHCE). Additionally, she excels at propelling healthcare initiatives and policies while driving optimal facility efficiency and productivity within multimillion-dollar businesses. Ms. Davis serves on the NAHC Strategic Planning Committee, Advisory Council, Quality Data Implementation Committee, Rural Advisory Council, Finance Committee & Home Care Workforce Action Alliance; PDHCA Advisory Board; HCAOA Medical Advisory Board, Quality Data Review Committee & VA Committee; TAHC&H Board of Directors, Government Affairs Committee, Private Pay Committee, Clinical Practice Committee, and Community Care Services Committee. She is also a founding member of the Home Care Action Alliance; member of the Texas State Preventive Health Advisory Committee (SPHAC); serves on the WellSky Home Client Advisory Board; and is an ACHC Certified Consultant.
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David J. Caesar
Senior Vice President, Franchise Training and SupportDavid J. Caesar
Senior Vice President, Franchise Training and SupportDavid Caesar has more than thirty years of training, operations, merchandising, and account management experience which includes employment with Procter & Gamble, Bacardi Imports, General Mills, and Kraft Foods. Mr. Caesar also spent over a decade with the LEGO Toy Company where he earned two MVP awards in six years based on his performance. After leaving LEGO, Mr. Caesar gained franchising experience in the signs and graphics industry before moving into senior care. Mr. Caesar joined Always Best Care as a Field Trainer in 2008 and in 2010, he was promoted to Vice President of Franchise Operations. David transitioned into the role of Vice President of Franchise Training in 2017 and he was promoted to Senior Vice President, Franchise Training and Support in 2022.
Mr. Caesar has also worked with various community organizations in the Sacramento region including the Folsom, California Chamber of Commerce and the Niello Concours at Serrano where he served on the Board of Directors. Mr. Caesar also served as President of the El Dorado Hills Chapter of LeTip International and he is a past recipient of the Leukemia & Lymphoma Society Man of the Year award, which was based on his fundraising efforts. Mr. Caesar graduated from Southern University and A&M College in Baton Rouge, Louisiana where he earned a Bachelor of Science Degree in Business Marketing. He is a native of Shreveport, Louisiana.
David J. Caesar
Senior Vice President, Franchise Training and SupportView Full BioDavid J. Caesar
Senior Vice President, Franchise Training and SupportDavid J. Caesar
Senior Vice President, Franchise Training and SupportDavid Caesar has more than thirty years of training, operations, merchandising, and account management experience which includes employment with Procter & Gamble, Bacardi Imports, General Mills, and Kraft Foods. Mr. Caesar also spent over a decade with the LEGO Toy Company where he earned two MVP awards in six years based on his performance. After leaving LEGO, Mr. Caesar gained franchising experience in the signs and graphics industry before moving into senior care. Mr. Caesar joined Always Best Care as a Field Trainer in 2008 and in 2010, he was promoted to Vice President of Franchise Operations. David transitioned into the role of Vice President of Franchise Training in 2017 and he was promoted to Senior Vice President, Franchise Training and Support in 2022.
Mr. Caesar has also worked with various community organizations in the Sacramento region including the Folsom, California Chamber of Commerce and the Niello Concours at Serrano where he served on the Board of Directors. Mr. Caesar also served as President of the El Dorado Hills Chapter of LeTip International and he is a past recipient of the Leukemia & Lymphoma Society Man of the Year award, which was based on his fundraising efforts. Mr. Caesar graduated from Southern University and A&M College in Baton Rouge, Louisiana where he earned a Bachelor of Science Degree in Business Marketing. He is a native of Shreveport, Louisiana.
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Larry Miramontes
Vice President, MarketingLarry Miramontes
Vice President, MarketingAs an experienced marketer, Larry J. Miramontes brings 28 years of experience in finance, entertainment, sports management and the renewable industry. Mr. Miramontes provides a wealth of knowledge in strategic planning, communications, branding, market research, franchising and strategic partnerships. Prior to joining Always Best Care, Mr. Miramontes was the VP of Marketing for Roni Deutch Tax Center franchise system from 2008 to 2011.
In his earlier career, Mr. Miramontes served as a Marketing Manager and Sales and Marketing Director with Six Flags Theme Parks and Raging Waters water parks in Northern California. Mr. Miramontes is actively involved in youth sports and is a graduate of the University of California, Davis, and possesses an MBA from Golden Gate University.
Larry Miramontes
Vice President, MarketingView Full BioLarry Miramontes
Vice President, MarketingLarry Miramontes
Vice President, MarketingAs an experienced marketer, Larry J. Miramontes brings 28 years of experience in finance, entertainment, sports management and the renewable industry. Mr. Miramontes provides a wealth of knowledge in strategic planning, communications, branding, market research, franchising and strategic partnerships. Prior to joining Always Best Care, Mr. Miramontes was the VP of Marketing for Roni Deutch Tax Center franchise system from 2008 to 2011.
In his earlier career, Mr. Miramontes served as a Marketing Manager and Sales and Marketing Director with Six Flags Theme Parks and Raging Waters water parks in Northern California. Mr. Miramontes is actively involved in youth sports and is a graduate of the University of California, Davis, and possesses an MBA from Golden Gate University.
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Lisa Hafetz
Vice President of Franchise Financial ManagementLisa Hafetz
Vice President of Franchise Financial ManagementLisa Hafetz has extensive experience providing financial education, conducting annual benchmarking studies and establishing and facilitating franchisee financial performance groups for companies such as Granite Transformations, where she created a financial consulting department to drive improved profitability for unit operators. Lisa joined Always Best Care in 2022 as the Vice President of Franchise Financial Management, however, prior to that time, she was facilitating financial performance groups with us since 2017.
Prior to joining Always Best Care, Lisa owned a consulting and coaching business, working with both larger corporations and small business owners. She also worked with Profit Mastery as a presenter and facilitator, which is how she first became involved with the senior services brand.
Lisa Hafetz
Vice President of Franchise Financial ManagementView Full BioLisa Hafetz
Vice President of Franchise Financial ManagementLisa Hafetz
Vice President of Franchise Financial ManagementLisa Hafetz has extensive experience providing financial education, conducting annual benchmarking studies and establishing and facilitating franchisee financial performance groups for companies such as Granite Transformations, where she created a financial consulting department to drive improved profitability for unit operators. Lisa joined Always Best Care in 2022 as the Vice President of Franchise Financial Management, however, prior to that time, she was facilitating financial performance groups with us since 2017.
Prior to joining Always Best Care, Lisa owned a consulting and coaching business, working with both larger corporations and small business owners. She also worked with Profit Mastery as a presenter and facilitator, which is how she first became involved with the senior services brand.
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Todd Hillman
Vice President, Franchise DevelopmentTodd Hillman
Vice President, Franchise DevelopmentMr. Hillman joined Always Best Care in February 2025, and is a proven leader in development and marketing, with over 22 years of experience as a franchisee, regional developer, and franchisor development leader. He has worked with franchise brands in the service, health and wellness, and QSR industries. These brands have included Massage Envy, Hammer and Nails Grooming Salon, Wow Wow Lemonade, and Central Bark Doggy Daycare. While at these growing and emerging brands he oversaw double digit franchisee growth. Prior to being a franchisee and franchisor member, Mr Hillman worked in account management and staffing for Boeing as well as City Management outside of Chicago, IL. Hillman will lead the brand’s aggressive national growth strategy into new and existing markets across the country.
Todd Hillman
Vice President, Franchise DevelopmentView Full BioTodd Hillman
Vice President, Franchise DevelopmentTodd Hillman
Vice President, Franchise DevelopmentMr. Hillman joined Always Best Care in February 2025, and is a proven leader in development and marketing, with over 22 years of experience as a franchisee, regional developer, and franchisor development leader. He has worked with franchise brands in the service, health and wellness, and QSR industries. These brands have included Massage Envy, Hammer and Nails Grooming Salon, Wow Wow Lemonade, and Central Bark Doggy Daycare. While at these growing and emerging brands he oversaw double digit franchisee growth. Prior to being a franchisee and franchisor member, Mr Hillman worked in account management and staffing for Boeing as well as City Management outside of Chicago, IL. Hillman will lead the brand’s aggressive national growth strategy into new and existing markets across the country.
Always Best Care’s Local Support
As an extension of our franchise leadership, we have a proven Area Representative and National Director system that provides you with a high level of regionalized support. Through this program, you’ll have a leader, mentor, business coach, team builder, and first responder to help you when you need it. Your dedicated team is available around the clock and committed to your success as a franchisee.
With our brand, you’ll have access to dedicated professionals to review your business plan and participate in coaching sessions. Our Area Representatives and National Directors also serve as home care and assisted living consultants. This allows them to bring you the latest information and resources to help you as you build your home care business.
Our Area Representatives and National Directors work in tandem with our Area Operations team, our Training department, and our Marketing department to ensure initiatives can be properly implemented at the local level.
Join a Franchise Committed to Your Business
At Always Best Care, we’ve got a team of industry professionals ready and waiting to help you get your business off the ground. Invest in a franchise that has your back right from the start. To get started today, simply fill out the form here and one of our representatives will be in touch.

