The Avenue, part of the Heritage Grove master planned community at the southeast corner of Willow and Shepherd avenues, plans an upscale, mixed-use experience for the Fresno area that’s void of repeated, nearby stores and restaurants.
Businesses are expected to open in the fall, including a much anticipated Italian restaurant that’ll be headed by an award-winning chef.
Here’s what’s coming to The Avenue:
Willow Osteria: The founder of popular restaurants The Annex Kitchen and Annesso Pizzeria plans to open an Italian restaurant that’ll feature a lot of fresh pasta.
Willow Osteria is the latest restaurant by Jimmy Pardini, who is part of the longtime Pardini restaurateur family in Fresno and was a winner of the 2025 Chef of the Year Award from the California Restaurant Association’s Fresno chapter.
Willow Osteria could rival nearby Saizon as one of the trendiest places in the Fresno area.
As is, Saizon was described by the Los Angeles Times as “the buzziest restaurant in Fresno.”
Poke House: The Bay-area based restaurant will soon open its first Poke House location in Fresno. Poke House takes a unique approach to Hawaiian Poke.
The House Salmon signature bowl, for one, blends Scottish salmon with a mix of masago, edamame, cucumber, white and green onion, furikake, citrus ponzu and sriracha aioli served over rice or salad.
Poke House also is expected to offer build-your-own pokebowls and sushi rolls among many other items on the menu.
Quesadilla Gorilla: On its website, Quesadilla Gorilla touts itself for making quality quesadillas with fresh, locally sourced ingredients and menu that can appeal to both meat lovers and vegan foodies.
This Quesadilla Gorilla is expected to serve as the flagship store and offer a full bar and many TVs to watch while enjoying their specialty quesadillas. The original store store is located in Visalia.
Enzo’s Table: The flagship retail store for Ricchiuti family farming will return to the southeast corner of the Willow and Shepherd intersection and occupy one of the white-stone buildings.
For years, the original Enzo’s Table store was pretty much the only notable thing at the corner spot. That store eventually was torn down to begin construction on the Avenue, with the Enzo’s Table store relocated into a smaller, 1,400-square foot retail spot on The Row.
Back in a large space, Enzo’s Table will sell more products at the store. Many of its items are related to jams, nuts and olive oils, which was considered one of the top five signature gifts that expresses Fresno pride.
Il Caffè: Inside the new Enzo’s Table, Il Caffè will make its debut. It’s a coffee shop that’s expected to provide an old-time, Italian cafe feel with a beautiful, relaxed setting to sit and enjoy hot drinks at a slower pace.
There won’t be frappuccinos sold here. Il Caffè is intended for serious coffee drinkers.
The cafe also will serve artfully crafted foods, using a farm-to-table concept with a menu heavily influenced with Enzo’s Table ingredients and produce from the Ricchiuti family farms.
Core Pilates: With the location in Old Town Clovis becoming quite popular, a second studio about 4 miles away will soon open at The Avenue.
Core Pilates specializes in pilates, yoga, barre, sculpt, rebounding and infrared sauna sessions and work with both beginners and advanced students.
MYNA Nail Salon: Colorful and manicured nails with simple or wild designs. That’s just the first layer of service the new salon is expected to provide.
Its sister location, Alyrina Nails & Spa, is located at The Row and has received rave reviews on Yelp.
The Foundry: Known for unique, high-quality clothing, as well as accessories, stationary, home goods and baby products, The Foundry has thrived at its location in Old Town Clovis.
While that store will remain open, the Foundry will open a second location that’s a little closer to a part of Fresno where the median household income within a 1-mile radius of The Avenue is roughly $160,000, according to Commercial Cafe.
The Foundry will occupy the center space on the back building at The Avenue.