Want the big-city life? Or small-town charm? You can find both here.
Wondering what life in Madison, WI, and the surrounding communities is like? Madison is a mainstay on national “best of” lists, and those who call this eight-county region home can enjoy this superlative quality of life with picturesque landscapes optimal for year-round outdoor exploration, celebrated food traditions and friendly neighbors.
Another perk? Locals have their pick of diverse lifestyles, too, as the region combines urban sophistication with small-town charm.
In Madison, the second-largest city in Wisconsin, residents can enjoy a cosmopolitan community with a thriving arts scene and award-winning restaurants. Several small towns also dot the region, offering peaceful living and bragging rights of their own – such as being home to the Cheese Country Recreation Trail that starts in Monroe.
Ahead, two local residents share what makes the wonderful Wisconsin way of life so special.
Life in Madison Is the Best
Before Jessie Pung moved to Madison in 2021 to take a job as the senior director of development for athletics at the University of Wisconsin-Madison, she heard rave reviews about Dane County. Madison has a constant presence on “best places to live” (including Livability’s Top 100 Best Places to Live) and “best college town” lists, and she discovered it’s not just buzz.
“There’s this real fondness of the city and the natural beauty of the lakes,” Pung says. “Every time we have visiting teams in town, we hear people say, ‘I love coming to Madison.’”
Madison is unique because it is located on an isthmus, tucked between lakes Mendota and Monona. Pung loves being surrounded by the water, and having snow skiing close by, like the snowy slopes beckoning at Tyrol Basin Ski and Snowboard Area 40 minutes west of the city.
A former college track and field athlete, Pung along with her husband also set out to explore the many scenic, well-kept trails close to home, with one of her favorites being the Pheasant Branch Conservancy, a nature area with hiking and biking trails and home to wildlife like deer and sandhill cranes.
“You have all these great things to do outdoors that are close to home plus you have nightlife and shopping and can go restaurant hopping. I really appreciate the versatility of Madison,” Pung says.
Some of her favorite hangouts are Vintage Brewing Co. for craft beer and elevated bar food, and Ancora Cafe + Bakery, a cute locally owned spot that serves lattes, all-day brunch and homemade baked goods.
Moving to Madison has also helped Pung grow her career. She’s a member of Madison Magnet, a young professional organization that offers networking opportunities and professional development.
Sweet Life in Monroe
In 2020, Kevin and Kelsey Visel noticed a building was for sale on the Historic Square in Monroe. It wasn’t long before they came up with the idea to buy it, rehab it and turn it into a fun doughnut shop. Now, Sunrise Donut Café is a prime local gathering spot in Monroe, where people of all ages come together to enjoy classic doughnuts like chocolate, maple and glazed, as well as an array of toppings, drizzles and rotating weekly features.
“There are wonderful people around every corner who live out a neighborly Midwest lifestyle,” says Kevin Visel, a commercial real estate broker.
Owning a small business in Monroe, he explains, has created plenty of opportunities to engage with neighbors and plug into the community.
Food Scenes
5 Unique Wisconsin Foods — and Where To Sample Them
We all know Wisconsin for cheese and brats, but there are a few other unique Wisconsin foods you’ll want to sample during your visit.
Visel says he and his wife appreciate Monroe’s family-friendly draw: “Monroe is a safe community that has some size to it, yet it has maintained a small-town feel, which makes it a great place to raise kids,” he says.
On weekends, the Visel family enjoys visiting the historic downtown square, which is a vibrant district for shopping and community events, like the farmers market and outdoor summer concerts. They also love the bike paths that connect to other communities, once taking a daylong bike ride to Madison and biking home the following day.
“We really enjoy spending time outside in the rolling hills of the Green County countryside,” he says. “This region has so much natural beauty, which we try to appreciate every day.”
Get to Know the Madison Region
Want to learn more about living and working in the Madison Region of Wisconsin? Check out the latest edition of Livability Madison Region Economic Development.