Of all the valued life lessons imparted to viewers of "Saturday Night Live" over a half century, one stands out as perhaps the most insightful axiom ever uttered in sketch comedy.
We all need ... "more cowbell!"
The deceptively simple device − designed for dairy farms, abducted by musicians − is the centerpiece of what many consider the most enduring of skits delivered by the program, which debuted on Oct. 11, 1975. A 50th-anniversary special will air Sunday on NBC and its Peacock streaming service.
A four-part companion documentary series is available for streaming on Peacock, and one episode focuses exclusively on the cowbell gag, which first aired on April 8, 2000 and has endured in the minds of SNL fans ever since. The demand for "more cowbell!" has become a catchphrase for rock fans with an itch for roaring guitars and ear-splitting beats − and cultural shorthand for the missing ingredient in any creative endeavor.
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But here's something else you may not know: We would never have had More Cowbell without a touch of Jersey.
Because it turns out the instrument at the center of that iconic skit, the one actor Will Ferrell thumps like a man possessed, was made by a small family business in North Jersey that has dedicated itself over three generations to manufacturing finely-tuned cowbells favored by percussionists around the world.
"I've been in this business for a long time, and I love music," said John Karpi, who owns and operates Ranco Precision Sheet Metal in Mount Olive with his son, John Jr.
In terms of comedy, "I still don't know what the attraction is to this thing," Karpi admits. "I was amazed when it ended up being the No. 1 skit."
The Latin Percussion-branded cowbell used on SNL was made in Ranco's former factory in Clifton. Karpi recognized it right away when he saw the skit, spotting the "LP" sticker on its side. He was tickled. Business boomed.
A quarter-century later, cowbells are still one of Ranco's most popular products, "We make 57 different kinds of bells," Karpi said in a recent interview. "Between regular bells and Latin stuff, and rock stuff, it's almost amazing how many bells we make."
How 'More Cowbell' was born
The SNL sketch featured cast members including a young Jimmy Fallon portraying the drummer of the real-life classic rock band Blue Oyster Cult, as they recorded their cowbell-heavy hit, "Don't Fear the Reaper." Guest host Christopher Walken stars as their demanding producer, and Ferrell is Gene Frenkle, the musician hired to supply the metronome-like beat of the song using a cowbell and drumstick.
Ferrell − wearing a shirt far too small to hide his hairy, shaking belly − thrusts himself into character, banging the cowbell while dancing wildly, bumping into the other musicians in the cramped studio. The annoyed band members tell him to take it down a notch. But Walken overrules them, repeatedly insisting the song needs "more cowbell."
"Guess what!" he declares, in a line that would become an instant classic. "I've got a fever, and the only prescription is more cowbell!"
The documentary dives deep into the background of the sketch. Created by Ferrell, it was passed over for years before he rewrote it for Walken, a frequent SNL guest host.
The rest, as they say, is comedy (and cowbell) history.
Following its original broadcast, a "Best of" Will Ferrell special that aired in 2002 elevated the sketch's profile. Social media took it from there, as the skit continues to air on multiple platforms.
SNL50 doc: Walken was not amused
For some involved, the sketch's enduring popularity is a career highlight. In the documentary, Fallon talks about people stopping him on the street to holler "more cowbell!" Walken has a different take.
Ferrell's documentary interview recounts a meeting backstage after seeing his fellow actor in a stage production, years after they performed the bit.
"He's like, 'You know, you've ruined my life,'" Ferrell said, gleefully imitating Walken's deadpan voice. "Every show, people bring cowbells for the curtain call. And bang them. And it's quite disconcerting."
Karpi appears in the documentary as well, talking about the routine's legacy.
"The skit brought cowbells to society," he said. "Before that, cowbells were known by musicians, but when that skit aired − boom! Everybody knew about cowbells. And it was our cowbell that was used in that skit. If you look at it, there's a Latin Percussion label on that bell that Will Ferrell is holding as he was pounding away.
"To be a manufacturer of cowbells at that time, wow, we were superstars," Karpi recalled.
Ranco's carbon steel artistry
The 66-year-old business was launched in Carlstadt by Karpi's father-in-law, Angelo Marchione, in 1959. It later moved to Clifton, where the business was based for decades. After COVID interrupted operations, the Karpis relocated the factory to their hometown in the Flanders section of Mount Olive, in western Morris County.
Ranco does not sell cowbells. Instead, it supplies them to Latin Percussion, which sells a variety of drums and percussion equipment, including 63 varieties of cowbells in different sizes and colors.
Some are specialty designs created for and bearing the name of famous percussionists such as Tommy Lee of rock band Motley Crue and Tito Puente, the legendary "King of Timbales," who kept a cowbell between his signature dual drums.
Ranco also manufactures a long line of metal components and supporting gear for percussion instruments, including racks for the industry-leading Zildjian cymbal company. Its cowbells are generally crafted from high-quality carbon steel sheets.
Karpi said he had no advance knowledge of the cowbell sketch, but when viewing it after it aired, he immediately recognized Ferrell's cowbell as one of his own. Of course, he and his small but long-tenured crew at the factory got a big kick out of the sketch.
His one regret: "I was disappointed that Christopher Walken didn't want to have anything to do with [the documentary]. Because, I mean, really, he in my opinion made that skit."
The Oscar-winning actor did not participate in the "Cowbell" documentary but is seen in a clip of an interview with Conan O'Brien, where he dismisses the whole phenomenon.
"I don't understand why it follows me around like it does," Walken said. "It's kind of run its course."
O'Brien laughed as he replied, "No. It hasn't. It's gonna keep going."