TAMPA, Fla. — A Cuban woman’s journey from childhood servitude to becoming a successful entrepreneur is at the center of a new book featured by the Tampa Bay History Center during Hispanic Heritage Month.
The history center kicked off its 2026-27 book club season with Tampa author Sylvia A. Alvarez’s “It’s Hard to Kill a Bougainvillea: From Slavery to the American Dream.” The book chronicles her mother’s remarkable life, while highlighting the generations of Cuban immigrants whose stories helped shape Tampa Bay.
“I realized her story was big and it needed to be told. It needed to give people hope,” Alvarez said.
Alvarez’s book recounts the life of her mother, known as “Chelo,” whose childhood in 1930s Havana was marked by poverty and tragedy.
According to Alvarez, Chelo was just 4 years old when she witnessed her mother’s suicide. Her father subsequently abandoned her and her sister, leaving the girls to endure years of hunger while sleeping on a mattress beneath a staircase.
When their father eventually returned, Alvarez said, he sold Chelo into servitude to a wealthy sugar cane plantation owner, where she worked as a nanny and maid.
Her opportunity for freedom came when the family traveled to New York City.
Alvarez recalled her mother describing the moment she entered New York Harbor and saw the Statue of Liberty. After learning what the monument represented, Chelo wondered whether it was a sign that she could finally escape.
One night, she filled a pillowcase with fruit and fled into the streets of New York, unable to speak English and without money.
Chelo eventually became a successful business owner, real estate developer and entrepreneur who owned a sportswear factory. Alvarez said her mother also advocated for social justice and marched with the Rev. Dr. Martin Luther King, Jr.
Alvarez named her book after the bougainvillea, a flowering plant known for its resilience and ability to survive difficult conditions. For the author, it symbolizes her mother’s determination to overcome hardship and build a new life.
Alvarez’s Cuban heritage is closely connected to Tampa’s history. Her father was born in Tampa to a family involved in the cigar industry, which brought generations of immigrants between Havana, Key West and Tampa.
“The family would travel from Key West to Havana to Tampa, always following the cigar trade,” Alvarez said.
Rodney Kite-Powell, a historian at the Tampa Bay History Center, said Cuban, Spanish and Sicilian immigrants arriving in the late 1800s helped establish Tampa’s cigar industry and transformed the city’s cultural identity.
The industry helped fuel the growth of Ybor City in the 1880s and West Tampa in the 1890s.
“Those immigrants who came here beginning in the 1880s to find a new life. They really helped create a whole new culture,” Kite-Powell said.
The History Center’s Cigar City gallery documents that transformation, illustrating how immigration and industry shaped modern Tampa.
The historical connection between Tampa and Cuba remains relevant as families on both sides of the Florida Straits confront the island’s ongoing economic difficulties.
Kite-Powell said relations between the United States and Cuba changed dramatically following the Cuban Revolution, but the connections between families have endured.
For Alvarez, those changes carry personal memories.
She recalled spending childhood summers in Havana, when her grandmother would pick her up and take her to Cuba. Those visits became more difficult as relations between the two countries deteriorated.
Today, Cuba continues to experience economic hardship, including shortages of food, medicine and fuel, along with widespread power outages.
For Alvarez, preserving her mother’s story is also a way of preserving the experiences of generations whose lives have been shaped by migration and family separation.
Alvarez said her mother’s achievements helped inspire her own work helping families achieve homeownership.
She remembers being nine years old and translating for her parents as they built their first home in America.
“I saw the joy that it brought them to be able to say not just that they owned a home, but they owned a home in America,” Alvarez said.
That experience helped shape her career in affordable housing and her work with Tampa’s Housing & Education Alliance.
Her mother’s story now reaches another generation through the history center’s book club, which opened its season Sept. 17 with Alvarez leading the discussion. The free monthly program features books exploring Florida’s history, literature and culture.
For Alvarez, sharing the story during Hispanic Heritage Month is an opportunity to celebrate both her Cuban roots and her family’s contributions to American life.
“America is a tapestry of souls,” Alvarez said. “And I’m just very proud of her, very proud of my Cuban heritage, very proud to be an American.”