Always Best Care Appoints Rachel Vaughn as Chief Marketing Officer
Marketing leader brings more than two decades of franchise growth experience to support the senior care brand’s next phase of growth and franchisee success
Always Best Care Senior Services, one of North America’s leading providers of non-medical in-home care and senior living referral services, today announced the appointment of Rachel Vaughn as Chief Marketing Officer. Vaughn joins the executive leadership team as the company continues investing in brand growth, franchisee success, marketing innovation and technology to support its expanding network of independently owned franchise locations across the United States and Canada.
As Chief Marketing Officer, Vaughn will lead the company’s marketing, brand strategy, customer experience and marketing technology initiatives. She will work closely with franchise owners and the executive leadership team to strengthen local marketing, modernize the company’s marketing capabilities, leverage data, technology and customer insights to improve marketing performance, and help more families connect with the care and resources they need.
Vaughn joins Always Best Care from Salon Lofts, where she served as Chief Marketing Officer and led marketing, growth and customer experience for one of the nation’s largest salon suite franchise platforms. Throughout her more than 20-year career, she has helped franchise and multi-unit brands strengthen customer acquisition, modernize marketing capabilities, improve customer experience and build scalable systems that drive long-term growth.
“Always Best Care has built its reputation by empowering local franchise owners to deliver exceptional care while making a meaningful difference in the lives of seniors and their families,” said Jake Brown, President and CEO of Always Best Care Senior Services. “As we continue investing in the future of our brand, we’re building the leadership team, technology and marketing capabilities needed to support our franchise owners and accelerate sustainable growth. Rachel has a proven track record of helping franchise brands grow and shares our commitment to helping franchise owners succeed. We’re excited to welcome her to the leadership team.”
For Vaughn, joining Always Best Care brings together two lifelong passions: helping entrepreneurs build thriving businesses and supporting families during some of life’s most important moments.
Her connection to the company’s mission is deeply personal. She watched her grandparents work hard to maintain the independence that meant so much to them as they aged. During her grandfather’s final years, a caregiver provided not only daily support but also dignity, companionship and peace of mind for the entire family. That experience shaped Vaughn’s appreciation for the profound role quality senior care plays in helping older adults age with confidence while supporting the families who love them.
“Watching my grandfather receive compassionate care showed me the incredible impact caregivers have, not only on seniors but on the families who love them,” Vaughn said. “Throughout my career, I’ve been passionate about helping entrepreneurs and franchise owners grow. Joining Always Best Care gives me the opportunity to combine that passion with work that truly changes people’s lives.”
Vaughn’s priorities include strengthening the Always Best Care brand, modernizing the company’s marketing capabilities and giving franchise owners better tools, insights and resources to grow their businesses. She also plans to leverage data, technology and analytics to improve marketing performance, strengthen local marketing efforts and help more families connect with the care they need.
“My goal is to build a marketing organization that is both mission-driven and results-oriented,” Vaughn said. “When we equip our franchise owners with stronger marketing, better technology and the right insights, they can grow their businesses, serve more families and make an even greater impact in their communities. Every improvement we make should help our franchise owners succeed so more seniors and families can connect with the compassionate care they need.
Raised in a family of entrepreneurs and small business owners, Vaughn developed an early appreciation for the role local business owners play in strengthening their communities. That perspective continues to shape her leadership philosophy and aligns closely with Always Best Care’s franchise model, where locally owned offices deliver personalized care tailored to the unique needs of seniors and their families.
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About Always Best Care Senior Services
Founded in 1996, Always Best Care Senior Services is one of North America’s leading senior care franchise organizations, providing non-medical in-home care, senior living referral services, and skilled home health services in select markets.
Built on the belief that having the right people providing the right level of care brings peace of mind to seniors and their families, Always Best Care combines compassionate local care with the strength and resources of a nationally recognized brand. Today, the company supports families through more than 150 independently owned and operated franchise agency locations across the United States and Canada, helping seniors maintain their independence, dignity and quality of life while serving thousands of families each year.
Franchise opportunities are available for entrepreneurs seeking to build purpose-driven businesses backed by an established brand, comprehensive training, ongoing support and a proven franchise system.
For more information, visit www.alwaysbestcare.com.
