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Taking care of your Loved One Is What We Do BEST!

It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.

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Home Care In San Diego, CA

Home Care San Diego, CA

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic Mormon Battalion Historic Site gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in San Diego, CA is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care San Diego, CA

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“Martesha has always been in a good mood and pleasant while providing her services to me. She goes beyond what has been asked to do both physically and mentally. Her attitude is always positive and encouraging me in my recovery. She is an excellent companion and helpful to me. She is morally fit and encouraging I can’t thank you enough. ABC thank you for providing services”

Michael S.
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TESTIMONIALS

“I have been with Always Best Care for about 2 years, caring for my 86 year old father. Although I am his main caregiver, I still need help. My dad has 2 caregivers assigned to him which allows me to still keep my job. Dawn, his daily caregiver, goes that extra mile. Treating my dad as if it was her father. And Martesha, a newer caregiver for my dad, knew just what to do. And with a little background about my father, she didn't need much prompting ABC is so thoughtful and really shows their employees and client's how much they are appreciated.”

DIANA F.
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TESTIMONIALS

“I am very proud to Belong to Always Best Care Senior Services ❤️ Because is a Company which really care about of their clients and their team workers”

Olga M.
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TESTIMONIALS

“Great company. The staff is amazing and helpful. I was a caregiver for my husband and they help with training and were always pampering me with gift cards, birthday cards, Raffles. It felt just like a hug in this road”

Carla W.
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TESTIMONIALS

“My name is Gabriela, I have been with Always Best Care for seven years and I have to say, it's really a great company to work for. The owners and manager are very professional, attentive, kind and flexible. As a caregiver is important that my client's needs are met and that we are a good match, and ABC does this perfectly. It's been a rewarding experience, taking care of my clients and Always Best Care has a huge heart towards people in need of care. Thank you ABC”

Gabriela B.
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TESTIMONIALS

“I been working with always best care for a year now, let me just say how wonderful it has been to work for such an amazing company that not only cares for their clients but also their employees. If you are looking for a job as a caregiver I would highly recommend always best care!”

silvana L.
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TESTIMONIALS

“My experience with the clients with them have been great.Plus they have a very flexible hours.”

Sabino R.
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TESTIMONIALS

“Hi, my name is Janett .. Working at Always Best Care has been the best experience of my life, from the day I went to apply for the job as a caregiver I felt very humbled. Im happy working at ABC and I hope to continue working for many years.. "❤️"”

Chapis V.
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TESTIMONIALS

“I'm a caregiver with Always Best Care. I've work for the agency since early April 2023. My experience has been fun, challenging at times but very rewarding. My clients are very nice. It is a great place to work. Management and administration are very communicative and attentive. They always address any concerns I have whether it is schedule issue, a client issue, or a special request. I love working for ABC. I highly recommend our company for any prospective or experienced caregivers. ????”

Robert T.
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TESTIMONIALS

“My name is Haley Maddox and I’ve been with Always Best Care for a few months now and I would just like to say I absolutely LOVE and appreciate the company because they are always willing to work with you and your schedule to fit your personal life as well. Not only that but they make sure you know it’s ok to report any and every kind of complications at work and they always encourage you to ask questions and I like that a lot because not many jobs give you that comfortable feeling that YOU matter too. Thank you to ALWAYS BEST CARE for taking great care of not just their clients but their employees as well!❤️”

Haley L.
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TESTIMONIALS

“So grateful to be apart of this wonderful community of people, it is such a great company! My clients treat me as I am their family and I truly take great pride in being able to care for them.”

Midori G.
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TESTIMONIALS

“Have really enjoyed working for Always Best Care !”

Angelica L.
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TESTIMONIALS

“Chelsea from the day she manager has been sweet and wonderful, making sure my schedule which is very complicated was met. She is a blessing to me”

Gloria B.
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TESTIMONIALS

“This is Gloria Brown and Ive been with always best care for some years. Its always been a great company to work for, but it even got better when Chelsea became the manager. With my super busy schedule she's alway been able to accommodate me, witch is not easy. It has been a blessing having her in my life. I've never worked for a company that shows appreciation and rewards us often. It feels wonderful to be appreciated. Thank you.”

Willie B.
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TESTIMONIALS

“Always Best Care has been and continues to be a great working environment. The flexibility in my schedule has made it one of the most beneficial advantages working here. I have had the pleasure to have such great clients that have been very compatible both ways. Overall working at Always Best Care is and continues to be a great, flexible, compatible, understanding environment. Thank you Always Best Care”

A Q.
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TESTIMONIALS

“Aida Gomez is truly an Angel in disguise She is patient with me & attend to all my needs as a caregiver.. Her appearance & personality is awesome!!????. Am very pleased with Aida. I love her flexibility.”

Martha C.
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TESTIMONIALS

“For me it is a honor to be part of this company called ALWAYS BEST CARE . From the first moment they always treated me with great respect , always worried about what I need . For me , my clients are part of my family, they are people who needs heard,respected and loved♥️I feel very blessed to be their caregiver ????.. Thank you very much for allowing me to be part of your beautiful company ????”

leticia O.
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TESTIMONIALS

“I have a great experience, flexible hours, great place to work.”

Ofelia C.
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TESTIMONIALS

“This is a great place to work, great environment there is very nice staff a job you can call home and care about are clients.”

Janet M.
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TESTIMONIALS

“Always best care provides an excellent service as a caregiver. They care about the staff and the patient needs. The Leadership team are very compassion because they have a good level of communication and it also wants to do the right things.”

Lorena D.
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TESTIMONIALS

“Ophelia Carter is the best thing that ever happened to Bobby Wigley. She has a lot of patience and she is so good for him. She manages to do everything in a timely manner for him. She's amazing. I don't know how much money she makes but she deserves more. Thank you”

Darlene W.
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TESTIMONIALS

“Hello ???????? there this is Leonardo Martínez I’m one of the formal Care givers associates for Always best Care I would like to thanks not only always best care in general for the amazing management but specially to my manager the best and most caring manager I have ever had ever, specially when it comes to work and making things work for everyone, awesome communication stills and training, always showing the best guidance for work,making me learn something new I can apply for work, honestly couldn’t be more great full and satisfied for chelsy Boscarino being by manages. God bless sincerely.”

Leonardo M.
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TESTIMONIALS

“I am getting the best quality of care”

Marilyn V.
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TESTIMONIALS

“Always Best Care Senior Services meets each of their client's needs regardless of the intensity of the illness. Health and safety are #1 with this agency without question as to the complexity or time frame. They are committed for the duration. Customer service is not a lost cause. The staff will go beyond its means to comply to request.”

Bennie S.
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TESTIMONIALS

“From the start everyone (I've interacted with) has been awesome. You can tell they really care and so do their jobs well. From Chelsea in admin to Steven the phone nurse and especially Martesha Dad's caregiver. They make taking care of my father so much easier than it would be if I were on my own. I appreciate all of you and all you do. Thank you.”

Dawn W.

What is Non-Medical Senior Care in San Diego, CA?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care San Diego, CA

Types of Elderly Care in San Diego, CA

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care San Diego, CA
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers San Diego, CA
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Mission Trails Regional Park with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care San Diego, CA
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Top of the Market - San Diego or visit La Punta de los Muertos, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care San Diego, CA

Benefits of Home Care in San Diego, CA

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in San Diego, CA, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care San Diego, CA

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your CA's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care San Diego, CA

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in San Diego, CA understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care San Diego, CA

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers San Diego, CA

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • HarborView Senior Assisted Living
  • BayView Senior Assisted Living
  • Senior Living In San Diego
  • Atria Collwood
  • Pacifica Senior Living
  • Pacifica Senior Living Rancho Peñasquitos
Home Care San Diego, CA

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care San Diego, CA

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in San Diego, CA 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care San Diego, CA

Latest News in San Diego, CA

New York, Plattsburgh, Seattle, San Diego and California Launch Powerful Campaigns to Reignite Canadian Tourism with Exclusive Discounts and Warm Invitations

Tourism hotspots across New York, Plattsburgh, Seattle, San Diego, and California are stepping up with strong new initiatives to welcome back Canadian travelers. Facing a sharp decline in visitors due to political tensions and economic challenges, these destinations are offering exclusive discounts and special perks designed to rebuild trust and encourage cross-border travel just in time for the busy summer season.Tourism businesses across the United States, particularly in border towns and popular destinations, are feeling the strain...

Tourism hotspots across New York, Plattsburgh, Seattle, San Diego, and California are stepping up with strong new initiatives to welcome back Canadian travelers. Facing a sharp decline in visitors due to political tensions and economic challenges, these destinations are offering exclusive discounts and special perks designed to rebuild trust and encourage cross-border travel just in time for the busy summer season.

Tourism businesses across the United States, particularly in border towns and popular destinations, are feeling the strain of a significant drop in Canadian visitors. A mix of political tensions, economic concerns, and national sentiment has led to a sharp decrease in cross-border travel, impacting local economies dependent on Canadian tourists. In response, operators from New York to California are launching tailored incentives and heartfelt campaigns aimed at rekindling cross-border camaraderie and encouraging Canadian travelers to return.

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Canadian Tourism Drop Hits Hard in Border Regions

The downturn has been especially painful in areas like Plattsburgh, New York, a town just 100 kilometers south of Montreal that historically thrives on Canadian tourism. Local resorts and attractions in the area have reported up to a 30 percent drop in business compared to the same period the previous year. This downturn affects both accommodation and recreational activities such as golf, with operators noting a significant absence of their usual Canadian clientele.

The situation has prompted businesses to reflect on broader factors influencing this trend. Beyond economic considerations like currency exchange rates, a wave of political discontent has emerged. Many Canadians, expressing frustration over diplomatic tensions and perceived disrespect, have opted to vacation elsewhere. This growing sentiment reflects a more personal rift that simple marketing may not easily mend.

Incentives and Freebies to Win Back Canadian Visitors

Determined not to lose their valued northern guests, many US tourism providers are implementing creative strategies to turn the tide. Resorts and hospitality venues in Plattsburgh have begun offering complimentary services specifically aimed at Canadians. These gestures include free practice golf balls, Canada-themed golf souvenirs, and exclusive mid-week discounts to entice visitors back.

Beyond small businesses, larger tourism organizations are also stepping up efforts. Regional chambers of commerce and state tourism boards are investing in targeted advertising campaigns across Canadian media platforms. The goal is clear: to reassure Canadians they are welcome and to rebuild trust, one offer at a time.

Nationwide Efforts Across the US

This isn’t an isolated effort. From the East Coast to the West, similar campaigns are gaining momentum. In California, the state’s tourism board recently launched a large-scale campaign offering Canadians discounts on more than 1,000 hotels, attractions, and experiences. These offers are tailored to mitigate the impact of the weak Canadian dollar and incentivize travel by offsetting some of the financial burden.

Participating venues include downtown San Diego’s Little Italy Hotel, offering 20 percent off nightly rates, and a San Francisco day spa providing discounted massages. The campaign is supported by a partnership with Expedia, which enables Canadians to access deals through the Expedia Rewards platform. It’s a calculated move aimed at driving bookings while fostering goodwill.

Grassroots Initiatives in Seattle Find Success

Meanwhile, in the Pacific Northwest, a city-level initiative in Seattle recently concluded with promising results. Known as the “Open Arms for Canada” campaign, the effort coincided with a popular Major League Baseball event that traditionally draws Canadian fans. Local businesses across Seattle offered steep discounts to Canadians during a key weekend, ranging up to 30 percent off meals, lodging, and more.

The strategy worked. Over the course of just three days, Canadians redeemed these offers more than a thousand times, signaling that personalized outreach and timely campaigns can still yield results—even in a challenging political climate.

Plattsburgh Prepares for Summer Amid Uncertainty

In Plattsburgh and similar regions, summer traditionally brings a boost in tourism, thanks in large part to Canadian visitors seeking warm-weather retreats. However, with ongoing uncertainty around travel sentiment, tourism operators remain cautiously optimistic. Many are exploring additional promotions and planning more targeted marketing campaigns for the coming months.

Some are betting on long-term relationship building, emphasizing hospitality and shared culture over quick discounts. There’s also a growing awareness among American tourism businesses that regaining trust may take more than freebies—it may require consistent, authentic efforts to show respect and appreciation for their closest international neighbor.

As US-Canada relations continue to weather political turbulence, the travel sector sits at a delicate crossroads. Tourism businesses across the United States are doing their part to bridge the divide, offering everything from heartfelt gestures to deep discounts in a bid to win back Canadian travelers. While early indicators suggest these efforts can help, particularly when timed with meaningful events, the road to full recovery will likely require time, diplomacy, and a renewed spirit of cross-border friendship.

In the meantime, US destinations—from Plattsburgh to San Diego to Seattle—are standing ready with open arms, hoping that their northern neighbors will once again feel welcomed and inspired to explore everything America has to offer.

Eastlake passes on Disneyland, finds own happiest place in CIF title win over RB

On Thursday afternoon, the day before her team played for a CIF San Diego Section softball championship, Eastlake High School coach Jandi Diego-Superales asked her players to write “why” notes. As in, why they’re here.“I told myself that I was going to believe in myself,” said junior pitcher Addison Suriano. “That I know I can do hard things.”Before Friday’s game against Rancho Bernardo, Suriano stuffed the note in her back left pocket, patted it before every inning, then pitched ...

On Thursday afternoon, the day before her team played for a CIF San Diego Section softball championship, Eastlake High School coach Jandi Diego-Superales asked her players to write “why” notes. As in, why they’re here.

“I told myself that I was going to believe in myself,” said junior pitcher Addison Suriano. “That I know I can do hard things.”

Before Friday’s game against Rancho Bernardo, Suriano stuffed the note in her back left pocket, patted it before every inning, then pitched the game of her life.

Suriano spun a two-hit shutout, struck out six, walk none and led Eastlake to a 9-0 win over RB, giving Eastlake the Division 1 title. It’s the first softball title for Eastlake, which opened in 1992.

“I’m so honored to be a part of the team that wins the first championship,” said Suriano. “We’ve been through a lot. To see the results tonight, it’s great. It’s absolutely amazing.”

The win was special on multiple levels. A year ago, Eastlake played for the Division 2 championship and got walloped by Imperial 11-2. Suriano forgot how bad the loss was.

“A lot to a little,” she said.

She called the loss “just devastating. We’ve been working so hard to get back here.”

Another reason the win was so meaningful? The team features 10 seniors. Friday night, Eastlake celebrated Senior Night, with the graduates partying at Disneyland. Rather than visiting The Happiest Place on Earth, all 10 athletes played in the championship game.

“That shows the commitment and dedication these girls have,” said Diego-Superales.

Asked why she passed up on visiting Mickey and Minnie Mouse, senior catcher Rachel Del Busto said, “It’s the memories. Memories for memories.”

In addition to Suriano’s gem, Eastlake put on a hitting clinic. The Titans (20-11-1) pounded out 13 hits. Bryn Grayson went 3-for-3 and drove in three runs. Del Busto drove in three runs. Mia Vazquez crushed a home run.

While Rancho Bernardo (13-14-1) lost, the Broncos staged an impressive playoff run. After losing six of its last seven regular-season games, the Broncos won four playoff games by a combined score of 29-6.

But the night belonged to Suriano. She had to carry the pitching load late in the season after the team’s other pitcher, Kaili Balajadia, was shut down with a knee injury.

“She pitched outstanding,” said Diego-Superales. “This was her best performance, in the biggest game of the season.”

How to watch California high school baseball: Crawford vs. San Diego, May 29

Data SkriveOn Thursday, May 29, starting at 7 p.m. PT, Crawford Senior High School will face High Tech High - San Diego in UCSD Triton Baseball Field, CA.How to watch San Diego vs. Crawford baseballSan Diego and Crawford will hit the diamond on Thursday, May 29, at 7 p.m. PT. Don't miss out on any of the action with NFHS Network.The NFHS Network gives you access to live high school sports around th...

Data Skrive

On Thursday, May 29, starting at 7 p.m. PT, Crawford Senior High School will face High Tech High - San Diego in UCSD Triton Baseball Field, CA.

How to watch San Diego vs. Crawford baseball

San Diego and Crawford will hit the diamond on Thursday, May 29, at 7 p.m. PT. Don't miss out on any of the action with NFHS Network.

The NFHS Network gives you access to live high school sports around the country. Watch games live and on demand, all year long, on any device. Follow your favorite team and never miss a game!

Want to track your alma mater, local team or family member's school throughout the playoffs? NFHS Network has high school baseball streaming live, plus on-demand replays and highlights of all the action from thousands of schools across America.

Watch Crawford vs. San Diego on NFHS Network!

All NFHS Network events are available to watch online at NFHS Network and through the NFHS Network Mobile Apps for iOS and Android and TV Apps for ROKU, Amazon Fire, Google TV and Apple TV.

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San Diego County, 4 cities on federal list of sanctuary jurisdictions

The Department of Homeland Security on Thursday published a list of hundreds of so-called sanctuary jurisdictions, including San Diego County and several cities in the area, demanding they revise their policies on immigration enforcement.Some elected officials representing those jurisdictions in the San Diego area said it was unclear why they were included on the list, urging the federal government to take them off.The list includes the state of California, San Diego County and the cities of San Diego, Vista, Chula Vista and Sa...

The Department of Homeland Security on Thursday published a list of hundreds of so-called sanctuary jurisdictions, including San Diego County and several cities in the area, demanding they revise their policies on immigration enforcement.

Some elected officials representing those jurisdictions in the San Diego area said it was unclear why they were included on the list, urging the federal government to take them off.

The list includes the state of California, San Diego County and the cities of San Diego, Vista, Chula Vista and Santee, among hundreds of other jurisdictions nationwide.

It says the jurisdictions “are deliberately and shamefully obstructing the enforcement of federal immigration laws endangering American communities,” adding they will each receive formal notification of “non-compliance with federal statutes,” though it does not list specific consequences or actions to be taken.

“Not terribly surprised to see a lot of California jurisdictions, including San Diego, on it, although still trying to figure out the criteria that was used to define sanctuary city,” San Diego City Attorney Heather Ferbert said, noting San Diego has never adopted a so-called sanctuary policy.

“We suspect this is going to be used as additional threats and fear tactics to threaten federal funding that the city relies on,” Herbert continued.

She pointed to a lawsuit the city joined earlier this year to stop President Donald Trump’s administration’s threat to withhold federal dollars from jurisdictions that do not actively assist in immigration enforcement, which is a federal responsibility. A judge ordered an injunction protecting the parties in that suit in April.

“I don’t know what’s in the mind of whoever wrote this list,” Ferbert said. “From my perspective, it looks like it was thrown together as a fear tactic.”

A spokesperson for Mayor Todd Gloria’s office said in a statement that the city has “more questions than answers” as to why it was included on the list and has not received any direct communication from the federal government.

“It's really not clear what this list means, where it comes from or how it was formed, or really what the consequences of being on this list ultimately will be,” said immigration attorney Andrew Nietor. “Because for now, it's just a list.”

Nietor said he too believed it was part of the Trump administration’s effort to pressure jurisdictions to help in federal immigration enforcement.

“What the administration is trying to do is really pressure these jurisdictions to take on additional responsibilities and duties and expenses of engaging in federal immigration enforcement, which they are not required to do,” Nietor said.

He pointed to legal precedent — a federal court ruling against the administration in Trump’s first term — but noted the list could have a chilling effect.

“A lot of these jurisdictions, cities, counties are cash strapped. And they might be thinking, 'Well, ultimately we might have the law on our side and ultimately we might prevail. But how much is this going to cost us in legal fees, in litigation, or in just those federal funds that might initially be withheld and it might be a while before they're placed back in the pipeline?'" he said.

“It’s a total mistake. Vista should not be on the list,” Vista Mayor John Franklin said.

He pointed to a resolution he passed in June 2018 opposing California’s Senate Bill 54, the 2017 state law limiting state and local law enforcement’s cooperation in immigration enforcement.

“Vista is on record opposing sanctuary policies, and we were specifically, by action of our council and by my leadership, not a sanctuary city. So we’re going to have this cleared up,” Franklin said.

Franklin sent a letter to Trump on Friday requesting the city’s removal.

“We were surprised to learn that Santee was included,” the city of Santee posted on social media Friday. “This designation was unexpected & we were not informed prior to release. We’re actively reviewing the matter to understand the basis for our inclusion & will share more info as soon as we can.”

"Chula Vista is not a sanctuary city,” Chula Vista Mayor John McCann said in a statement. “I oppose sanctuary jurisdictions, the policy hampers working with federal law enforcement to combat fentanyl and human trafficking.”

San Diego County Board Supervisor Jim Desmond said he wasn’t surprised by the state or the county’s inclusion.

“I think it's a wakeup call to the communities that are claiming to be and still are sanctuary communities,” Desmond said. “This is a consequence.”

California Gov. Gavin Newsom’s office sent a letter to DHS Secretary Kristi Noem on Friday, requesting that the state be removed from the list, citing a 2019 federal appellate court ruling upholding SB 54.

"California law does not prevent or interfere with the federal government doing its job with federal resources,” his office said."

"California has never hidden the fact that we have chosen to focus our resources on public safety – not federal immigration enforcement," California Attorney General Rob Bonta said in a statement.

"The bottom line is this: The Trump Administration cannot bully or intimidate state and local law enforcement into doing the federal government’s job for it, as it is attempting to do with the publication of this list. Federal courts have already ruled that our state law, the California Values Act, is a lawful exercise of state authority under the 10th amendment and does not conflict with federal immigration law," Bonta continued.

New Report: San Diego Vintners Optimistic About Local Wine Industry

Report highlights unique strengths of San Diego County’s wine industry including establishment of new San Diego County AVA, 3.6% increase in new wineries, 3% growth in wine-related jobs, and 57 varieties of wine grapes grown in regionThe San Diego County Vintners Association (SDCVA), a trade organization dedicated to supporting the San Diego winemaking community, released the ...

Report highlights unique strengths of San Diego County’s wine industry including establishment of new San Diego County AVA, 3.6% increase in new wineries, 3% growth in wine-related jobs, and 57 varieties of wine grapes grown in region

The San Diego County Vintners Association (SDCVA), a trade organization dedicated to supporting the San Diego winemaking community, released the State of San Diego Wine Industry 2025 report today.

After three years of sustained growth post pandemic and a record high in 2023, San Diego County’s estimated wine sales declined slightly in 2024. San Diego County wineries generated $51.7 million in gross sales for the year, a 5% decline over 2023 sales ($54.5 million), slightly better than nationwide and state trends in wine sales. Despite a complex operating environment, 43% of San Diego County vintners reported having a positive year, outpacing national winery sentiment as measured by Silicon Valley Bank.

The report states that vintners face an increasingly complex market environment, and are navigating rising insurance costs, evolving consumer preferences, and challenges related to workforce recruitment and retention. However, a new San Diego County American Viticultural Area (AVA), which establishes the geographical pedigree of wines; new winery openings; a greater number of wine grape varieties grown, and additions to wine related jobs signal resiliency and optimism among wineries in the region.

Report Highlights:

California Representative Scott Peters says, “San Diego’s winemaking industry makes valuable contributions to our local economy and culture as a world-class destination for tourists and locals. This report highlights the complexities the winemaking industry must navigate, including inflation, insurance increases, and changing consumer preferences. Despite these market factors, our local wineries are thriving, new wineries continue to open, and harvest conditions and grape varieties remain strong.”

San Diego County Supervisor Jim Desmond says, “San Diego County’s wine industry is vital to the county’s economy. Local wineries create jobs, attract tourists, and help families realize their dreams of entrepreneurship. I appreciate the San Diego County Vinters Association for its continued study of how the industry impacts our region.”

San Diego County Supervisor Joel Anderson says, “We are so impressed by the creativity of our local wineries amid economic challenges and changing consumers preferences. From growing jobs in our communities to increasing the varieties of wine grapes grown, our wine industry is resilient and an important part of our vibrant local economy.”

SDCVA President Mike Weber says, “San Diego County wine sales has seen record growth over the past three years. We see this slight decline in estimated sales as a product of an increasingly complex market environment, and evolving preferences. The terrific thing about San Diego County vintners is their ability to creatively meet challenges to grow their businesses and produce award-winning wines.”

Full State of San Diego Wine Industry report here. For more about San Diego County wines visit www.sandiegowineries.org.

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