On Nov. 18, the California State University system released its latest Economic Impact Report — and the results are nothing short of remarkable. The report confirms what we at Cal State University San Marcos have long known: Investing in the CSU system is one of the smartest decisions California can make.
At Cal State San Marcos, we are proud to be a university of place — deeply rooted in our region, ranked No. 1 in the country by CollegeNET for advancing social mobility, and focused on preparing students for the workforce of today and tomorrow. The numbers now tell that story more powerfully than ever.
For every dollar the state invests in Cal State San Marcos, $18.50 is generated in statewide industry activity. When you include the earnings of our alumni, that return skyrockets to $64.62 for every dollar invested! That’s not just a good investment — it’s a transformational one.
But what does that really mean?
It means that every dollar the state invests in the CSU system is an investment in California’s future prosperity as the world’s fifth-largest economy.
It’s an investment in our changemakers and innovators.
It’s an investment in our growth and resiliency.
And most importantly, it’s an investment in the lives we transform and the communities we strengthen.
At Cal State San Marcos, we see that transformation every day. More than half of our graduates are the first in their families to earn a college degree. These are students who go on to become teachers, nurses, scientists, engineers, artists, public servants, entrepreneurs — leaders who not only change their own lives but uplift their families and communities. The ripple effects are generational.
The report also highlights Cal State San Marcos’ powerful regional impact. As part of the San Diego region, our university helped support 7,600 jobs annually and contributed $342.8 million in wages earned. Our total regional economic impact reached $861.5 million in industry activity and $65.4 million in state and local tax revenue. These are not abstract numbers — they represent real people, real families and real progress.
Nearly half of all bachelor’s degrees in the state of California are awarded by the CSU system’s 22 campuses, and at Cal State San Marcos, we are laser-focused on preparing students for in-demand careers that power our region and state.
Now more than ever, California’s investment in a diverse and skilled workforce matters. From budget deficits to nationwide economic uncertainty, the only thing we know for certain is the resilience of Californians. The Golden State needs highly skilled professionals to keep our economy strong and thriving.
Cal State San Marcos has proven to be that local economic driver — generating jobs, attracting investment and forging partnerships that bridge classroom learning with real-world application. One shining example is our partnership with Hunter Industries. As one of our original campus partners 36 years ago, Hunter Industries has long supported our programs and curriculum as well as our students — hiring them as interns and employees. The company, along with Viasat and Nordson Electronic Solutions, helped start our engineering program. And today, Hunter Industries is investing in our future by funding $10 million toward our new Integrated Science and Engineering Building, which will prepare the next generation of engineers right here in San Diego County. It’s a model of what higher education partnerships could and should be.
And once our students graduate, 8 out of 10 stay to live and work in our region. Cal State San Marcos alumni are making a difference. Their higher median income — attributed to their Cal State San Marcos degrees — totals $1.8 billion. That economic activity supports 10,900 jobs, $784.3 million in wages earned, $2.3 billion in industry activity, and $182.3 million in state and local tax revenue. That’s the power of a Cal State San Marcos degree in action.
As we look ahead, we must continue to invest in the California State University system and in institutions like Cal State San Marcos. Because when we do, we’re not just funding education — we’re fueling innovation, strengthening communities and building a more prosperous California for all.
Neufeldt, Ed.D., is the president of California State University San Marcos.