A new event coming to Stamford this summer could be a "proof of concept" for what the area could become, according to organizers.
GREENWICH, CT — A pop-up event is coming to Stamford's Cummings Beach this summer in what organizers say is an attempt to activate an underutilized area.
The Stamford Parks and Recreation Commission late last month approved a two-day pop-up event from Stamford-based event producer Parachute Concerts that will take place from Aug. 2-3 from 12 p.m. to 6 p.m.
Titled "Fun in the Sun Summer Pop-Up at Cummings Beach," a 25,000 square-foot area toward the far end of the beach near the pier will be transformed into a tiki-style bar with curated food trucks, resort-style beach chairs and umbrellas, and a picnic area to go along with lawn games and kids activities.
"The purpose of the event is to activate and reimagine an underutilized public beach space as a vibrant, family-friendly destination, setting the stage for a longer term waterfront pop-up opportunity," said Ilario Altamura, co-founder of Parachute Concerts.
Per city laws, the tiki bar will only serve beer. During the public hearing portion of the June 25 Parks and Recreation Commission meeting, residents voiced several concerns about the event, mostly related to loud music and parking issues.
Steel drums, which are classified under acoustic music and allowed at city parks, will be played. Commissioners granted approval for the event with a condition that if there are any reasonable complaints from residents about the music on day one, it would not be allowed on day two.
"Steel drums can reach 90 to 120 decibels without amplification. This is comparable to a rock concert," said Toni DeCarlo from the Soundview Manor Property Owners Association, a group composed of 52 homeowners adjacent to Cummings Park.
DeCarlo, who also spoke out against a past proposal to bring a music festival to the park, said she was concerned attendance at the pop-up event would exceed the projected 500 participants.
"Remember Woodstock? Promoters expected 50,000, when they were overrun by 500,000. There isn't enough parking at Cummings for such an event," DeCarlo added, noting the association routinely spends money to secure permits to close down streets and hire security guards to make sure no one parks in the neighborhood during the Fourth of July concerts.
Another resident, Maureen Boylan, said her neighborhood gets "a direct hit" from people who play music from loud speakers at Cummings Beach.
"Our parks are not meant to have concerts in them," she said.
Altamura said the event is strictly for Stamford residents and beachgoers.
"We're not looking to do any paid advertising at all, and we don't anticipate increased traffic or parking demand," he said. "This is not a cash grab. We're anticipating operating this event at a loss. This is simply to showcase what can be done with this unused area of Cummings."
Altamura said he grew up less than a mile from Cummings Beach.
"Unfortunately, I don't bring my family to the beach too often. That's because there's just not enough activities to do. We're not looking to create this pop-up to bring a crowd outside," he said. "This is directly serving families who are already at the beach. It's not a festival, it's a small daytime, family-friendly activation with clear boundaries and run in a professional way. I think it's important to recognize that, at least for our beaches, if programming is done right, I think it can actually improve our parks and beaches and not put them at risk."
Altamura mentioned incidents of illegal drinking at the beach and loud music, and that a professionally-run event would actually improve the park.
"I think with the private sector having an investment in the beach, we obviously would want to protect our investment and help clean up the beaches and help make it a safe environment," he said.
As part of the event, Parachute Concerts will donate $2,000 to the Stamford Parks Community Partnership.
"We're excited to partner with the city of Stamford to bring 'Fun in the Sun' to life to showcase the untapped potential of Cummings Beach," Altamura said. "Let's work together to turn this underutilized space into a place Stamford can be proud of -- not just for a weekend, but for years to come."