Virginia Gateway is getting a boost in new retailers and restaurants that will join the recently opened Shotted café.
GAINESVILLE, VA — Shoppers in western Prince William County will soon find a boost in the retailer and restaurant options at one shopping center. Virginia Gateway shopping center owner Federal Realty announced six future businesses coming to Virginia Gateway, joining a recently opened café.
According to Federal Realty, Sephora, Warby Parker, Call Your Mother, South Block, Auntie Anne’s, and Cinnabon will open at Virginia Gateway by summer 2026.
Federal Realty Investment Trust says it has pursued a "remerchandising strategy" since acquiring Virginia Gateway in June 2024. One recently opened business is Shotted, a Saudi-inspired café serving coffee, desserts and soft service ice cream and offering indoor and outdoor seating. This is Shotted's largest location to date, as it operates out of kiosks at Tysons Corner Center, Tysons Galleria and Dulles Town Center.
"Since taking ownership last year, our focus has been to curate a dynamic mix of retail, dining, and services that amplify the property’s strengths and enrich the customer experience," said Deirdre Johnson, senior vice president of asset management at Federal Realty. "The addition of these exciting retailers highlights the strong demand for Virginia Gateway and reinforces its role as a leading destination in the region."
Here are more details about the future openings:
Beauty retailer Sephora will occupy a 5,379-square-foot store next to Hobby Lobby and Total Wine. Aside from Sephora inside Kohl's locations, the next closest location for western Prince William County residents has been in Fairfax.
Warby Parker, an eyewear brand with eye care services, will be located on The Promenade between MOD Pizza and South Block. The store offers prescription glasses, sunglasses, contact lenses and eye care services. Warby Parker also has a new location at Stonebridge at Potomac Town Center in Woodbridge.
"Warby Parker is thrilled to expand in the Gainesville area as a one-stop shop for all eye care needs," said a Warby Parker spokesperson.
Call Your Mother, a locally-founded "Jew-ish" deli, will open in a 1,438-square-foot space along Atlas Walk. The bagel shop offers bagels, sandwiches, drinks, desserts and more deli items. The brand has been expanding in the D.C. area, and this will be the first Prince William County location.
"We are thrilled to be a part of Virginia Gateway’s vibrant energy," said Andrew Dana, co-owner and founder. “We look forward to serving the community and becoming a go-to destination for delicious food and memorable experiences.”
South Block, a local brand for açaí bowls, smoothies, and cold-pressed juices, will open a 1,215-square-foot location at Virginia Gateway’s Promenade between Warby Parker and Cava.
"We could not be more excited and grateful to join the Virginia Gateway community in Gainesville, Virginia," said Amir Mostafavi, CEO and Founder of South Block. "The DMV is where South Block got its start and where I grew up. As we continue to expand and bring South Block to new communities across the country, Virginia will always be home for my family."
Auntie Anne’s and Cinnabon will share a 1,203-square-foot space next to Nothing Bundt Cakes along Atlas Walk. Auntie Anne's serves hand-rolled pretzels, while Cinnabon specialized in cinnamon rolls, fresh-brewed coffee and frozen beverages.