(25/P53) TRENTON – In advance of the celebration of the nation’s 250th birthday, the Department of Environmental Protection today unveiled new branding and merchandise lines to showcase New Jersey’s state parks, forests and historic sites, many of which preserve the state’s pivotal role in the War of Independence.
More than 100 parks, forests, recreation areas and historic sites fall under the newly branded New Jersey State Parks, including places that reverberate in American history such as Princeton and Monmouth battlefields, the Trenton Battle Monument, and Washington Crossing State Park along the Delaware River.
“The new branding focuses on the historic, cultural and natural diversity of our state park system, one of the best in the nation,” Environmental Protection Commissioner Shawn M. LaTourette said during a media event at the newly restored Rockingham Historic Site in Franklin, Somerset County. “We welcome people from all over to visit our Revolutionary War and other historic sites and encourage them to also enjoy the splendid scenery and outdoor adventures offered by our parks, forests and recreation areas. Come for the history, stay for the fun.”
The Rockingham Historic Site, George Washington’s final wartime headquarters and where he wrote his famous Farewell Order to the Armies, underwent a full exterior restoration, including window and gutter repairs, roof and siding replacement, painting, and structural work on the front porch. The adjacent stone building, which houses public restrooms and the museum gift shop, was also restored. Additional improvements included new pathways, an upgraded entrance, enhanced wayfinding and updated interpretive signage.
Governor Murphy’s Legacy of Parks and Open Space
Throughout his administration, Governor Murphy has been committed to protecting and enhancing open space and parks, whether at the local or state level, and making them accessible for all. Toward that end, the administration has made significant investments over the years to enhance and expand state parks including:
Branding in Detail
In all, New Jersey State Parks encompasses more than 454,000 acres, including 41 state parks, 11 state forests, five recreation areas, six marinas, four golf courses, more than 50 historic sites and districts, over 1,100 miles of trails, and more than 1,400 overnight facilities. The park system is enjoyed by more than 17 million visitors each year.
The new branding reflects this diversity and includes a refreshed logo and name for the New Jersey State Park Service, which will now be known more simply as New Jersey State Parks to reflect the welcoming and friendly experience that the state’s parks offer visitors. for a link to a video on the new branding.
The new logo incorporates symbols reflecting the state’s natural diversity, with a bird representing the more than 300 bird species found throughout state parks and a pine tree echoing the yellow-and-green shield on the former State Park Service logo and representing the Pine Barrens, which sprawls over nearly one-fourth of the state. It also incorporates rolling hills depicting central and northern New Jersey landscapes, as well as a breaking ocean wave representing the state’s treasured coastal parks.
The bird and ocean wave are also a nod to the longstanding logo of the New Jersey Department of Environmental Protection, the parent agency for New Jersey State Parks and the first environmental agency of its kinds in the nation, formed on the first Earth Day in 1970.
Eleven park-specific logos were developed as part of the branding initiative, each highlighting distinctive park features for Barnegat Lighthouse State Park, Belleplain State Forest, D&R Canal State Park, High Point State Park, Island Beach State Park, Liberty State Park, Monmouth Battlefield State Park, Ringwood State Park, Stokes State Forest, Washington Crossing State Park and Wharton State Forest.
Logos have also been created for New Jersey State Historic Sites and for New Jersey State Parks’ celebrations marking the nation’s 250th anniversary. Each logo may be viewed below.
“Each New Jersey park and forest has its own identity, and these park-specific logos help each area stand on its own while giving visitors a glimpse of what makes them unique,” said John Cecil, DEP’s Assistant Commissioner for State Parks, Forests & Historic Sites. “We look forward to rolling out the branding over the next year and introducing visitors to our refreshed image.”
State Parks Merch
Building off the branding initiative, a new line of New Jersey State Parks-branded merchandise is available for park enthusiasts in time for the holidays. The initial capsule collection is now available at the Wharton State Forest store and will be available at High Point State Park beginning this Saturday. The collection includes a T-shirt, beanie, water bottle and stickers.
The merchandise line and the number of park and forest locations are expected to expand over the next year. Online sales are not yet available but are planned as New Jersey State Parks develops an online store.
“We’re excited to launch this first collection with our new look and give visitors a way to show their love for New Jersey’s state parks, forests and historic sites,” said Rebecca Fitzgerald, Administrator for New Jersey State Parks. “Not only do these items give visitors a keepsake of their experience, but the proceeds also support park operations and improvements.”
Revamped Website Highlights Accessible Parks
Coinciding with the new branding, an updated website has been launched to help visitors more easily find activities and amenities. The updated website includes a new accessibility page highlighting park features for visitors of all abilities, including inclusive playgrounds for children with developmental, intellectual and physical disabilities.
These inclusive playgrounds are at Wawayanda State Park in Sussex County; Cheesequake State Park in Middlesex County; and Wharton State Forest in Atlantic, Burlington and Camden counties.
The Sensory Awareness Trail at the Forest Resource Education Center in Jackson Township, Ocean County has been revitalized to improve accessibility for people with visual and mobility impairments. Additionally, wheelchair mats have been added at New Jersey State Parks’ swimming areas throughout the state. These and other accessibility features are outlined on the page.
250th Anniversary Projects Statewide
The DEP is continuing work to enhance New Jersey’s Revolutionary War historic sites in anticipation of the nation’s 250th anniversary in 2026 through its $25 million investment in restoration and visitor readiness upgrades to historic sites from the period.
Projects are underway at:
Flagship Project at Washington Crossing State Park
The flagship project for New Jersey is a new state-of-the-art visitor center and museum at Washington Crossing State Park in Mercer County. The visitor center and museum will feature exhibits on the Revolutionary War from 1775 to 1783, an immersive 4D experience that places visitors on a ferry with video reenactments of the crossing projected on the walls, a 125-seat multipurpose theater, flexible gallery for rotating exhibits, planted roof, and an observation deck overlooking the site of the crossing.
Funding for the project comes from constitutionally dedicated Corporate Business Tax revenue under the Preserve New Jersey Act, with additional support provided by the American Rescue Plan and a grant from the federal Land and Water Conservation Fund.
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