The only local ballot measure during this year’s general election in Horry County asked voters if they wanted to tax retail sales and use those funds to pay for roads.
On Nov. 5, 2024, Myrtle Beach area voters decided to pass the sales tax again, according to results from the South Carolina Election Commission. This is the fourth time Horry County voters have voted in favor of a small retail tax for roadwork.
According to previous reporting, Ride 4 will have an allowable collection period for up to 25 years or until they collect $6,350,000,000, whichever comes first. If passed by voters, the collection will begin on May 1, 2025, following the end of Ride 3 collections on April 30, 2025.
The day after the election, Fix Horry Roads, a nonprofit group that advocated and campaigned for the ballot measure, said in a press release that Ride 4 is expected to generate $6.6 billion from 2025 to 2050.
Previous reporting shows that less than half of the $592 million from the county’s previous penny tax measure for road construction, Ride 3, has been spent as of the beginning of Oct.
According to unofficial voting numbers for Horry County with 125 out of 125 precincts reporting at 12:47 a.m. on Wednesday morning, 57.11%, or 95,175 of voters voted “yes” for the measure, and 42.89%, or 71,490, voted no.
“We are pleased to see the voters of Horry County took action to approve this referendum, understanding that our livelihoods and the livelihoods of future generations count on having safe, accessible and reliable transportation options,” Steve Mays, Chairman of Fix Horry Roads said in a statement sent out on Wednesday. “Thanks to their support, we now have the resources —most of which come from our area’s out-of-town visitors — to enhance connectivity and improve quality of life across our communities.”
Preliminary data from the state’s election commission in the early hours of Wednesday morning showed that Horry County had a 67.03% voter turnout for this election.
In total, the results from the South Carolina Election Commission showed that 60,428 votes were cast during early voting in Horry County.
The first part of the Ride 4 measure included finishing Ride 3.
“Project (1) to commence in Years 1-5 the completion of any Ride III Projects, if any,” the question on this year’s general election ballot says.
If passed, Ride 4 funding will include finishing the unfinished Ride III construction projects for an estimated $150 million, and a list of 22 specific road construction projects, a clause saying they will enhance public transportation and pave unpaved dirt roads.
A full breakdown of how much each Ride 3 project has cost so far, according to numbers from Horry County, can be found here.
Prior to Election Day on Nov. 5, signs and mailers supporting the ballot were scattered across the county. The Sun News found out that these advertisements were paid for by a 501(c)(4) organization, Fix Horry Roads.
Other groups, including the Coastal Conservation League, have sent mailers about Ride 4, but in opposition of the ballot measure.
“As a registered 501(c)(4), the Fix Horry Roads initiative is a community-driven organization focused on educating the public about the upcoming election day referendum, improving transportation infrastructure across Horry County and showcasing the benefits of continuing the county’s RIDE initiative,” Fix Horry Road’s chairman, Steve Mays said in a statement to The Sun News before Election Day.
He said the group’s officers include Mays, Laura Crowther, Ryan Swaim, Shawn Godwin and Benjy Hardee, and that the ads were paid for by contributions from local residents and businesses that have a vested interest in the measure.
This story was originally published November 5, 2024, 7:00 AM.
The Sun News
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Elizabeth covers local government and politics in Myrtle Beach and holds truth to power as the accountability reporter. She’s lived in five states and holds a masters degree in Journalism.