NORTH MYRTLE BEACH — Another new "dinner-tainment" establishment has arrived on the Grand Strand, and it's a familiar name for visitors and transplants from the Eastern Seaboard.
Alley Oops, a beach-themed arcade/sports bar/restaurant based in Ocean City, Md., brings the same focus on food and fun to North Myrtle Beach. The chain opened its fourth location on Sept. 18 at 3607 U.S. Highway 17 South, drawing curious crowds and some looking for a taste of home.
"We saw some market research that showed something like 78 percent of people who visit the Maryland Shore also vacation in Myrtle Beach," said Marc McFaul, who co-owns Alley Oops and other mid-Atlantic mainstays like Ropewalk Tavern with brother Bill McFaul. "We believe it’s a perfect fit."
Alley Oops’ motto "Dine, Play, Bowl" doesn't quite say it all. The menu is heavy on Maryland-style seafood (steam pots, crab cakes, fish and chips) and the arcade is loaded with high-tech video games and classic carnival amusements, including 12 full-sized duckpin bowling lanes.
But there's a lot more to the 25,000-square-foot facility that’s wall-to-wall with beach memorabilia and more — a 60-foot TV board for sports viewing, a 25-foot aquarium with blacktip sharks, an 18-hole putting range, 3D virtual- reality rides and racing simulators, and countless video games ranging from retro to next gen.
More than a game
Just as the competition heats up in its arcade, Alley Oops also faces some challenging rivals in a tourism market flooded with the food, fun and games concept. In addition to nearby 810 Bowling, Lulu's and Twin Peaks, Guy Fieri's Downtown Flavortown opened just three miles south earlier this summer.
The McFaul brothers are banking on the Strand's transplanted locals and steady supply of tourists, particularly those from the Northeast who are familiar with the Alley Oops brand, to help it stand out in a crowd.
"We didn't know about Flavortown when we decided to open, but honestly it wouldn't have stopped us," said Marc McFaul, who said he got his start in the restaurant business with a maxed-out credit card. "We wouldn't have minded even if it was next door because we believe Alley Oops is unique, and we think there's enough demand to go around for all of us."
The Strand has become a haven for the "play with your food" trend with big names like Dave & Buster's and Fun Warehouse and local outfits like OD Arcade & Lounge and Garden City Pavilion Arcade & Gigi's Grill capitalizing on the concept in a tourism-heavy market.
Alley Oops seeks to set itself apart with some unique attractions. The aquarium allows guests to get up close with sharks and other colorful fish, with some shark species expected to be added to the mix in the near future.
The outdoor putting range gives visitors the chance to test their skills on a series of sloped greens, and the Dark Ride VR simulator offers nine thrilling adventures — from flying and whitewater rafting to hunting zombies and dinosaurs.
Alley Oops’ galley
But it's not all fun and games. Alley Oops knows it also has to nail the food experience in a market loaded with dining options, and the menu offers a diverse lineup beyond the Maryland classics, like the Maine Lobster Steam Pot or the Deadliest Steam Pot chocked full of crabs.
So are the Alley Oops' signature crab cakes, the specialty dish along with its Riptide Salmon, McFaul Filet and Chesapeake Chicken. Other popular menu items include starters like tacos, quesadillas, crab cake egg rolls, and the award-winning smoked chicken wings and crab soups (traditional, creamy or a blend of both).
"We try to have a little something for everybody," Marc McFaul said of the 530-seat restaurant. "We have a lot of Maryland seafood, but we also have a lot of salads, soups, sandwiches, not just bar food."
Seafood lovers can find fresh Dayboat Scallops, Poke Bowl, Borns Blackened Halibut, and steam pots combinations loaded with lobster, crabs, shrimp, clams swimming in Old Bay, beer and butter.
Landfood-lovers also are in luck with surf-and-turf options and American classics like steak, chicken and a long list of burgers that includes one sandwiched between two doughnuts.
Alley Oops also features three bars (an indoor, outdoor and hybrid) with a wide selection of draft beers and craft cocktails. The spacious indoor and outdoor seating areas offer plenty of room for guests to gather and have a good time, especially private parties and functions.
"People in Maryland and Virginia know Alley Oops as a place for good food and times," Marc McFaul said. "Now South Carolina will too."