Flowers will get you out of the dog house, soothe you in times of sorrow, make good times even better.
Angie Porter and her family know all about flower power. Porter has a flowering shrub instead of a family tree.
Four generations — her mother, sisters, children and grandchildren and their significant others — are helping Porter’s dream of owning and operating a floral shop bear fruit.
Flowers are truly a family affair at Blushing Blooms by Under the Oaks at 2609 Shoffner Drive in Conway.
The shop is the creation of Porter and her daughter, Ashley Rouhselang.
Blushing Blooms had a soft opening last month that turned into a Valentine’s Day rush.
“It was all social media and word of mouth,” Rouhselang said.
“We know a lot of people,” Porter explained.
Even the HTC technicians who installed service at the shop came back to buy flowers, the pair said, who are humbled by the show of community support.
While Porter and Rouhselang run the shop, they have a lot of help, and need it due to other obligations.
Porter recently retired as a nurse from Conway Medical Center, but still practices occasionally to maintain her certification.
Rouhselang is the proprietor of Under the Oaks, a wedding and event planning business located in the Peanut Warehouse in downtown Conway.
The mother and daughter share an inherited love of flowers, but they need a little help with their time split between vocations.
So, and forgive this poor reporter if he misses a few, their relatives pitch in.
Porter’s sister and Rouhselang’s aunt, Audrey, works full-time at the shop.
Katie, Porter’s youngest daughter and Rouhselang’s sister, built and maintains the shop’s website and social media portals, which have helped business boom for the fledgling florists.
“She’s savvy with the computer,” Porter said.
Porter’s husband, and Rouhselang’s father, Henry, delivers flowers. So does Ashton, Porter’s grandson and Rouhselang’s son, whose efforts are assisted by his girlfriend, Kate.
Another Porter grandson, Rouhselang’s youngest Ayden, helps around the shop.
Katy’s husband Dexter searched for and secured the perfect delivery vehicle, a used Nissan transit van. “I’d rather drive it than my car,” Porter said.
Porter’s sister Alice, another of Rouhselang’s aunts, is just a phone call away if Porter’s in a pinch.
Rouhselang’s husband, Mike, helps behind the scenes. He helped build and install the flower cooler, which was delivered on the day of the Conway Blizzard of January 2025.
Porter’s mother, Mary Alice, pitches in by bringing lunch on Fridays.
And don’t forget Porter’s inspiration — her aunts with the green thumbs.
“I grew up with aunts who loved flowers and working in the yard,” Porter said.
And they weren’t just pulling weeds and cutting grass. They were tending flower gardens.
And Porter has kept the tradition alive. “My mom has had a cut-flower garden for many years,” Rouhselang said.
This year, Porter said, “our cutting garden is going to get a lot larger,” helping feed the needs of the shop. They also have suppliers to help fill orders for flowers and potted plants for holidays ranging from Valentine’s Day and Mother's Day; and for occasions from proms and quinceañeras to weddings and funerals.
Flowers, the mother and daughter duo said, are a part of life’s happiest, and saddest, moments.
“Even in times of sorrow, flowers bring some comfort,” Angie Porter said.
Blushing Blooms is open from 9 a.m. to 5 p.m. on Mondays, Tuesdays, Thursdays and Fridays, and from 9 a.m. to noon on Wednesdays and Saturdays.
When they rented the shop in north Conway and received the key, the 1,450-square-foot store was a blank slate.
“Just a closet and a restroom,” Porter said.
But it quickly took shape, especially after Porter and Rouhselang made a trip to Atlanta to a wholesaler where they acquired a large collection of planters and home decor.
Most everything in the shop, except for the couch, chairs and cash register, are for sale.
And that included “Francesca,” a ceramic mad-hatter-like rabbit with a top hat that held a plant. Porter gave it a name because it is so over the top that she thought it would be there forever. But she was wrong. They sold six of them.
They’ve had less luck with the brass deer that Porter has named Stephen. “I feel he’s gonna be with us for a while,” she said.
They each have their favorite flowers. Rouhselang is a fan of hydrangeas, while Porter prefers sunflowers.
Mexican sunflowers are her favorite, but they’re a challenge to grow in rural north Conway. “The deer love them,” she said.
Reach Casey Jones at 843-488-7261 or [email protected].