CONWAY — Long before October begins, a team of volunteers and city workers scrambles to convert Conway into the City of Halloween.
They haul 15-foot skeletons, hang plastic pumpkins in the trees and string witch hats from city buildings. Some city employees prepare for Halloween all year.
"Nobody does what we do," City Administrator Adam Emrick said.
What began as a seasonal gimmick has morphed into an annual citywide transformation with an October calendar that includes more than 200 events.
New this year will be a market on the town green with Halloween-themed vendors and a pirate adventure boat tour on the Waccamaw River. Other highlights include the Tunnel of Bones in the newly paved Holiday Alley, a skeleton disco, movie scenes set up around town and, of course, the pumpkins in Main Street’s trees.
This season will offer more decorations and events than the city has ever had, Emrick said.
Local volunteers bring the vision to life
This is the first year that Conway has invited volunteers to help with Halloween preparations, and the community has responded in force. More than 130 volunteers have been helping decorate the city, said holiday coordinator Bess Harry.
Harry’s position was created in March. In previous years, Emrick and several others made the holiday decorations happen, but there was no designated organizer.
Now, Harry coordinates the volunteer program. Participants have been meeting on Tuesdays and Thursdays for a few weeks to get the city ready for its seasonal rebranding.
More than 50 volunteers were at the city shop on the morning of Sept. 4.
Outside of the warehouse, Tracy Bush pulled 15-foot skeletons out of storage and evaluated the broken ones, looking for ways to repair them.
Bush saw an ad seeking Halloween volunteers in late August. He had been looking for something to do in retirement. This was an easy sell.
Along with repairing skeletons, Bush helped put together some of the new animatronics and painted the homecoming carriage black. That took 19 cans of spray paint.
Inside the warehouse, Candy Vinovich meticulously pressed small disco mirror stick-ons onto a large skeleton. Each skeleton takes about 20 hours to bedazzle.
These skeletons will soon be set up in Kingston Park along with disco balls and lights for Conway’s first skeleton disco.
"It’s so fun to help put everything together and then also be able to be a part of putting it out there," Vinovich said.
On Oct. 16, there will be a disco event at the park with a DJ who has played in New York and Los Angeles, Emerick said. The event will be like a rave with EDM music.
This is the event the city administrator is most excited about.
An idea during the Covid pandemic led to the City of Halloween
In 2020, during the COVID-19 pandemic, Emrick and his wife saw a Pinterest photo of pumpkins in a tree. They started buying pumpkins later that day.
They drove to Targets and Walmarts across the city and bought all of the fake pumpkins they could find. The pumpkins were hung in the trees on Main Street one night, and it was an instant hit. People would drive out of their way to see them.
The next year, the city wanted to do something to top it. Now, every season the decorations get more elaborate than the last. In 2022, Conway made a proclamation declaring itself the City of Halloween.
The state's Halloween hamlet has gotten bigger each year because of the success of Conway businesses. Hospitality fee revenues are used to pay for the decorations.
The amount the city spends has increased from $116,391 in the 2023 fiscal year to $229,712.89 in the fiscal year that just ended, according to city records.
City officials said that total includes all holidays, not just Halloween. They also pointed out that those decorations bring people downtown.
In 2017, five years before the city started its Halloween blitz, downtown saw 135,000 visitors in October, according to the city's data. Last year, that total had jumped to 235,000. Some businesses have a hard time keeping up with the increased traffic.
"The hope for us is that the businesses will be so successful that the money that they collect will pay for the next year," Emrick said.