It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting Myrtle Beach Colored School Museum and Education Center in Myrtle Beach, SC gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in Myrtle Beach, SC is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
“Started in home care services with ABC for my mother recently. Kayla helped make the”
“Great service and communication. Caring staff. Kayla is wonderful. Highly recommend.”
“Got services started with Kayla in the Always Best Care Grandstrand office in SC about”
“Excellent services!! Kayla is great.”
“Always providing exceptional care and compassion to all of our surrounding areas.”
“Lisa helped my family understand the best options for my parents and the resources available.”
“Always Best Care has been a lifesaver for our family. We have worked with them”
“Thank you for the care you gave to my dad. He did not have any”
“Always Best Care provided excellent care when I was discharged from Atrium after surgery- the”
“Lisa and her team at Always Best Care have been a great partner and resource”
“Amazing staff and services. Much appreciated.”
“I will have to say having worked in healthcare myself, Darrell with Always Best Care”
“I am a past client of this provider Always Best Care was just absolutely wonderful. I”
“I love working for this company.”
“I used this nursing service for my cousin Pat who had cancer. I can not”
“I love being able to work with this company, the owners are great people and”
“Services were geared according to need. We were looking at rehab and they were willing”
“I am a past client of this provider Services were geared according to need. We were”
“Nate is an exceptional mentor - he is extremely knowledgeable about senior care and gracious”
“Nate and his staff are wonderful people. It's great to know that when you need”
“I am a past client of this provider I used this nursing service for my cousin”
“Chuck and his personnel are truly the best. They helped us with mom and always”
“Started in home care services with ABC for my mother recently. Kayla helped make the process smooth and eliminated a lot of stress. Caregivers have been excellent and very helpful in day to day care.”
“Great service and communication. Caring staff. Kayla is wonderful. Highly recommend.”
“Got services started with Kayla in the Always Best Care Grandstrand office in SC about getting some assistance for my father. She was very knowledgeable and helped me get everything set up, and took a huge weight off my shoulders and was a consistent supporter throughout the entire process!”
“Excellent services!! Kayla is great.”
“Always providing exceptional care and compassion to all of our surrounding areas.”
“Lisa helped my family understand the best options for my parents and the resources available. She has great contacts and helped guide us thru the process. We received wonderful service. Thanks!”
“Always Best Care has been a lifesaver for our family. We have worked with them twice, both in emergency situations and they have treated us as if we were their only clients. Within an hour of our first call, we had paperwork completed and a caregiver on the way – and that was a holiday weekend. When the second emergency occurred, we knew exactly who to contact. We truly appreciate everything that Lisa, Melissa and the entire team have done for our family.”
“Thank you for the care you gave to my dad. He did not have any family living close to him. My sister and I were relived to know he was well taken care of. The caregivers truly care about your loved ones.”
“Always Best Care provided excellent care when I was discharged from Atrium after surgery- the office staff and caregivers were professional and caring- would definitely recommend if you need care at home-”
“Lisa and her team at Always Best Care have been a great partner and resource in providing services to our patients!”
“Amazing staff and services. Much appreciated.”
“I will have to say having worked in healthcare myself, Darrell with Always Best Care is the best! He truly cares about his clients! He takes personal interest in the client. Darrell works with you until your needs are addressed allowing your loved one to remain as independent as possible in their own home. Thank you Darrell Always Best Care! You have truly made a diffence!”
“I am a past client of this provider Always Best Care was just absolutely wonderful. I needed to qualify people who could deal with my sister with brain cancer. My sister would throw people in and out of her house; it was crazy. She died on December 5th. Always Best Care sent incredible people. I don't know where they came from, but they had one girl who was the only person my sister never attempted to throw out of the house. I'd never hear one bad word about this woman who was actually pulling double shifts at the end because my sister liked her so much. For some reason, this woman understood my sister and brain cancer. Brain cancer is hard to deal with because people could be pretty mean and abusive and they don't know what they're doing really. My sister was also going blind at the same time. It was not easy. I just wanted to say what wonderful care we received from Always Best Care. It was amazing. They were just coming and being there. My sister was crazy, and she didn't want anybody overnight, until she finally let me have someone come in overnight. On that night, she died. She got to die in her home, which is what I'm trying to do because that too was the most important thing of all. Always Best Care was able to staff at short notice and send really good people. I was impressed, and I would highly recommend them. They would help my sister get to the bathroom. She weighed 70 pounds when she died, but she was still able to walk. She had cancers on both her femurs, and her blood pressure was 80/47. They just helped with everything, like fixing her small meals, fixing coffee, and talking to her if she wanted to talk or not talking to her if she didn't want to talk. They were just very great with their help. My sister had brain cancer and she was belligerent. Always Best Care would find people within their staff. Also, it didn't take them long, I didn't have to wait. We had letters from others saying they don't have staff right now. With Always Best Care, I did it over the phone with a woman who was a Godsend. I think the caregiver was sent almost the first day and was there every day except on the weekend when they sent someone else. That person seemed to work out OK, too, which amazed me. For some reason, these people knew how to appease someone who is really crazy. It was the cancer; it was in my sister's head. You have to be tough-skinned and just realize that this is the disease talking to you and not a person. They were able to do that, and I feel very blessed.”
“I love working for this company.”
“I used this nursing service for my cousin Pat who had cancer. I can not express the level of care and compassion that was shown for her. The nurses felt like family! Especially Alicia. You treated my cousin as if she was your family and I can't thank you enough for that. You not only took care of her but us also. I would recommend this service 100%! We only used them for 1 month as my cousin passed quickly. I d not have a single negative remark. Thank you Chuck! Your nurses are amazing.”
“I love being able to work with this company, the owners are great people and support me daily! We have many calls to work on performance and continue to grow and learn!”
“Services were geared according to need. We were looking at rehab and they were willing to see what was needed. Very flexible and focused needs of patient All caregivers were on time We had a great experience”
“I am a past client of this provider Services were geared according to need. We were looking at rehab and they were willing to see what was needed. Very flexible and focused needs of patient All caregivers were on time We had a great experience”
“Nate is an exceptional mentor - he is extremely knowledgeable about senior care and gracious in his willingness to help others succeed.”
“Nate and his staff are wonderful people. It's great to know that when you need someone they will be there for your loved ones and care about their well-being.”
“I am a past client of this provider I used this nursing service for my cousin Pat who had cancer. I can not express the level of care and compassion that was shown for her. The nurses felt like family! Especially Alicia. You treated my cousin as if she was your family and I can't thank you enough for that. You not only took care of her but us also. I would recommend this service 100%! We only used them for 1 month as my cousin passed quickly. I d not have a single negative remark. Thank you Chuck! Your nurses are amazing. Donna O.”
“Chuck and his personnel are truly the best. They helped us with mom and always focused on the care and not a much of processes and forms. I would highly recommend them to all.”
Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Chapin Memorial Park in Myrtle Beach, SC with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local The Library Restaurant or visit Charlie's Place, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in Myrtle Beach, SC, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in Myrtle Beach, SC understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in Myrtle Beach, SC 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
MYRTLE BEACH, S.C. (WPDE) — A Pembroke woman is suing after she was hospitalized with E. coli after eating products she bought from a Myrtle Beach Trader Joe's, her attorney said in a press release Thursday.Attorneys at food safety law firm Marler Clark have filed a lawsuit on behalf of Gayle Gottlieb of Pembroke, North Carolina, and a Massachusetts woman against Trader Joe's Co. in the U.S. District Court for the Central District of California.The complaint alleges that Tarragon Chicken Salad Wraps purchased at ...
MYRTLE BEACH, S.C. (WPDE) — A Pembroke woman is suing after she was hospitalized with E. coli after eating products she bought from a Myrtle Beach Trader Joe's, her attorney said in a press release Thursday.
Attorneys at food safety law firm Marler Clark have filed a lawsuit on behalf of Gayle Gottlieb of Pembroke, North Carolina, and a Massachusetts woman against Trader Joe's Co. in the U.S. District Court for the Central District of California.
The complaint alleges that Tarragon Chicken Salad Wraps purchased at Trader Joe's stores in Myrtle Beach, South Carolina, and Allston, Massachusetts, in late August were contaminated with E. coli O157:H7.
Gottlieb bought three wraps at a Trader Joe's store in Myrtle Beach on Aug. 23 and ate the first on Aug. 27, her attorney said.
Two days later, she was hunched over with abdominal cramps, her attorney said. By Aug. 30, she had bloody diarrhea and was in the emergency department at UNC Southeastern Hospital in Lumberton, North Carolina.
There, her attorney said a stool sample tested positive for Shiga toxin-producing E. coli O157.
Gottlieb was discharged Aug. 31. However, her attorney said she returned to the hospital that night severely dehydrated and was taken by ambulance to Scotland Memorial Hospital in Laurinburg, where she was admitted Sept. 2.
The North Carolina State Laboratory of Public Health confirmed E. coli O157 and Shiga toxin 2, according to the complaint.
The North Carolina Department of Health and Human Services classified her as a confirmed case in a multistate outbreak, assigned her illness CDC cluster code 2609MLEXH-2, and recorded the source of her illness as a “wrap from Trader Joe’s," her attorney said.
Bright reported similar symptoms, along with vomiting, and is at high risk of kidney failure, her attorney said.
North Carolina’s public-health record lists the source of Ms. Gottlieb’s illness as a wrap from Trader Joe’s. The public-health record connects the product to the illness.
Representatives for both women said they were hospitalized. Both infections were confirmed by laboratory testing, and both were told by their local health departments that they are part of a multistate E.coli outbreak, according to the complaint.
The complaint alleges strict product liability, negligence, negligence per se, and breach of implied warranty, and demands a jury trial. It alleges that two consumers in different states who independently bought and ate the same named product in the same week, and then developed laboratory-confirmed infections with the outbreak pathogen within its incubation period, present “powerful evidence of a common-source exposure.”
A Pembroke woman is suing after she was hospitalized with E. coli after eating products she bought from a Myrtle Beach Trader Joe's, her attorney said in a press release on Thursday.
Fifty people have been diagnosed with E. coli, with the Food and Drug Administration confirming the suspected source products are "Ready-To-Eat Multi-ingredient wrap with chicken," according to the FDA's active investigations table. The FDA said the following about their investigation:
"The wrap identified through the investigation at this point is past [its] shelf life and no longer available for purchase. FSIS is working with FDA to identify the contaminated ingredient and whether it was used in other products."
The FDA has not confirmed the store that carries these chicken wraps, nor have they issued a recall.
ABC 15 has reached out to Trader Joe's for a statement. We'll update here when we receive a response.
A move to Myrtle Beach can look like a bargain from afar.However, a newcomer arriving in Horry County may find that local wages – and the rent – don’t stretch as far as expected.MIT’s 2026 Living Wage Calculator estimates a single adult in the Myrtle Beach-Conway-North Myrtle Beach area needs to make $22.54 an hour, or about $46,900 a year before taxes, to cover basic expenses.MIT estimates that a good chunk of that salary would go to pay for housing, which averages about $13,811 for a single adul...
A move to Myrtle Beach can look like a bargain from afar.
However, a newcomer arriving in Horry County may find that local wages – and the rent – don’t stretch as far as expected.
MIT’s 2026 Living Wage Calculator estimates a single adult in the Myrtle Beach-Conway-North Myrtle Beach area needs to make $22.54 an hour, or about $46,900 a year before taxes, to cover basic expenses.
MIT estimates that a good chunk of that salary would go to pay for housing, which averages about $13,811 for a single adult.
The average rent for a one-bedroom apartment in Myrtle Beach is $1,500 a month, according to Zillow. Rent for a house is about $1,800 a month. In Horry County, the average rent is $1,200 a month.
Still, the average rent prices in Myrtle Beach are 10% lower than the national average of $2,000, according to Zillow.
Last year, more than 13,000 new residents moved into Horry County, making it one of the leading counties for growth in South Carolina.
North Carolina is the area’s biggest source of newcomers, and New York is the second-largest, according to a 2025 analysis of Census migration data.
According to MIT’s 2026 Living Wage Calculator, the average hourly wage is $25.53 an hour in Mecklenburg County, North Carolina, which is where Charlotte is located, the county’s largest city. In New York, the average hourly wage is $29.89.
Myrtle Beach’s job market is primarily driven by the tourism sector, which the primary job opportunities are in hospitality and service industries.
Annual salaries for those jobs average about $28,000 to $32,000, according to MIT’s 2026 Living Wage Calculator.
The highest-paying jobs in Horry County are in healthcare and technology sectors. Those salaries average between $84,000 to $92,000 a year.
According to Myrtle Beach Regional Economic Development, the largest employers in Horry County include:
The Grand Strand is finally enjoying cooler temperatures this fall, but this weekend won’t bring temperate beach weather.As Hurricane Isaias dies out west of the Carolinas, the Myrtle Beach area could see flooding and severe storms through a rainy weekend.Horry County is expected to receive 3 to 4 inches of rain from Friday evening to Monday morning, and excessive rainfall and runoff could flood rivers, creeks and low-lying, flood prone locations.On Friday afternoon, the National Weather Service’s Wilmington,...
The Grand Strand is finally enjoying cooler temperatures this fall, but this weekend won’t bring temperate beach weather.
As Hurricane Isaias dies out west of the Carolinas, the Myrtle Beach area could see flooding and severe storms through a rainy weekend.
Horry County is expected to receive 3 to 4 inches of rain from Friday evening to Monday morning, and excessive rainfall and runoff could flood rivers, creeks and low-lying, flood prone locations.
On Friday afternoon, the National Weather Service’s Wilmington, North Carolina, office issued a flood watch in coastal Horry County in effect from Saturday morning through Sunday morning.
Beyond rainfall, the NWS also put out coastal flood advisories for minor tidal flooding, particularly during high tides on Saturday and Sunday morning. Along the coast, Horry County could see 7-to-10-foot waves with hazardous currents and strong winds.
The City of North Myrtle Beach also issued a warning for potential localized flooding from heavy rainfall, combined with King Tides. King Tides may bring the highest tide Saturday morning, the city said. Heavy rainfall may also contribute to flooding in low-lying areas throughout the city.
With stormy skies on the horizon, some events around Myrtle Beach have been postponed or canceled.
The city’s Halloween-themed Fright Nights on Ocean Boulevard have been preemptively canceled for both Saturday and Sunday night.
The Fall Taste of the Market Common was also postponed. The food-tasting event was originally scheduled for Saturday, Oct. 10, but has been pushed back a week to Saturday, Oct. 17.
At the Pelicans Ballpark, baseball games between Coastal Carolina University and Clemson University have been adjusted. The Sunday, Oct. 11, game was rescheduled for Friday, Oct. 9, at 8 p.m. to accommodate Clemson’s classes and travel. The Saturday game, which was originally scheduled for 4 p.m., was rescheduled for 1 p.m. the same day.
MYRTLE BEACH — Grand Strand leaders have agreed to a revenue-sharing plan designed to unlock $20 million in local incentives for what's expected to become South Carolina's first man-made surf park.A four-party investment group is looking to use land near Broadway at the Beach for what Myrtle Beach Mayor Mark Kruea has called a "transformative" concept that includes a 5 1/2-acre lagoon capable of creating about 1,000 waves an hour. The park would also feature 20,000 square feet of beverage, food and retail use, hospital...
MYRTLE BEACH — Grand Strand leaders have agreed to a revenue-sharing plan designed to unlock $20 million in local incentives for what's expected to become South Carolina's first man-made surf park.
A four-party investment group is looking to use land near Broadway at the Beach for what Myrtle Beach Mayor Mark Kruea has called a "transformative" concept that includes a 5 1/2-acre lagoon capable of creating about 1,000 waves an hour. The park would also feature 20,000 square feet of beverage, food and retail use, hospitality space and a hotel with at least 150 rooms.
An economic impact analysis attached to the city's proposal suggests major returns:
City officials have said the $20 million set aside is a "last dollar in" contribution that doesn't unlock until construction is at least 80 percent complete and $125 million in capital is already invested.
Approvals are needed by Georgetown, Horry and Marion counties along with Horry County Schools — all of which have already occurred or are expected to within weeks.
Under the plan, instead of paying property taxes on the development the companies would pay fees. Then, the governments would return 70 percent of that money to support the development.
The five governments involved would split up the remaining 30 percent of the money, like this:
"Essentially, the project is paying for itself," Kruea said Oct. 27.
State law allows at least two neighboring counties to create commercial development areas called multi-county business parks — changing property tax payments into fees for entities within a specific district that give more flexibility on how the money can be spent.
If that happens, the eventual $20 million city commitment would be paid through future revenue from businesses inside the park rather than its budget in what's known as a special source revenue bond.
"An SSRB effectively bonds the revenue stream associated with an SSRC and provides companies with upfront cash. Essentially, an SSRB is a front-end reimbursement of a percentage of a company’s property taxes over time," the Myrtle Beach Regional Economic Development Corporation explains on its website.
Horry County Council took the first of three votes adding the surf park to the area Oct. 20.
Although plans for a surf park have circulated within the city for years, the parties in the development group behind the newest concept are heavy hitters.
"This is a large and complex project and collectively, these partners bring a substantial amount of expertise in the area necessary to finance, develop, construct and ultimately to operate this project," Assistant City Manager Josh Kay said last month.
These are the investors:
The South Carolina Highway 22 Extension Project is nearing closer to construction after more than two decades of planning and discussion.But analyses are still being conducted for residents to weigh in before the project is expected to begin in 2030. Why has it taken so long for the project to be planned, and when will it be completed?Formerly titled the Southern Evacuation Lifeline project (SELL), the highway intends to improve hurricane evacuation and traffic congestion while aiding services across the Waccamaw River. It&rsqu...
The South Carolina Highway 22 Extension Project is nearing closer to construction after more than two decades of planning and discussion.
But analyses are still being conducted for residents to weigh in before the project is expected to begin in 2030. Why has it taken so long for the project to be planned, and when will it be completed?
Formerly titled the Southern Evacuation Lifeline project (SELL), the highway intends to improve hurricane evacuation and traffic congestion while aiding services across the Waccamaw River. It’s currently slated to cost $1.56 billion for environmental mitigation and construction funded through Horry County’s RIDE 4 program.
The U.S. Army Corps of Engineers held a series of public meetings in March when residents and stakeholders could voice input on the proposed routes. Residents raised concerns about flooding, traffic near homes, and wetland and habitat destruction, among other issues.
Residents will have another upcoming opportunity to receive information and comment on the next phase of the alternatives screening process, which has considered floodplains, residential and commercial displacement, cultural resources and more.
A pre-recorded presentation of meeting points will be available here beginning Nov. 3, and three drop-in style public meetings are scheduled from Nov. 17-19 from 4 to 6 p.m. each night.
Residents can also submit virtual comments here from Nov. 3 to Dec. 4, 2026.
The proposed expansion, initially under the SELL name, gained interest in the early 2000s. Twenty-eight routes were considered through a draft environmental impact study, and a preferred route was chosen in 2008. The study recommended the extension should begin at Highway 17 near Surfside Beach, stretching north and east of Conway and ending at U.S. 501 and SC 22.
Since the study was approved, new roadways and residential developments were built in the proposed area and new alternatives needed to be considered, so the project was halted.
In 2023, a conceptual analysis study was completed, and 16 routes were proposed for consideration. An additional six routes were added from public input and suggestions from the Army Corps of Engineers. The 22 routes went through a Tier I Screening to consider how each would provide congestion relief, improve hurricane evacuation and increase accessibility for services to the east and west of the Waccamaw River.
Fifteen of the routes moved to a Tier II Screening process, where they were considered for residential and business displacement, floodplains, cultural resources, impacts to the Waccamaw Wildlife Refuge, farmland, cost and consistency with local and regional land use plans.
The upcoming meetings will discuss the “reasonable alternatives,” which will be fewer than 15 routes. It will also discuss information on the specific environmental and community studies planned for the draft environmental impact statement.
“The core purpose of these meetings is to hear directly from the community about these alternatives and to identify local environmental and community issues that we should consider as the EIS process continues,” Corps spokesperson Dylan Burnell said by email.
Construction is not anticipated until 2030 and is estimated to open in 2035, according to the Corps’ SC-22 website. Information will be updated on the website in early November, Burnell said.
The 15 preliminary proposed routes travel south of Conway and connect to the Surfside Beach and Murrells Inlet area, with most slicing through the Bucksport and Burgess communities and crossing the Waccamaw River.
Many residents who attended the previous public input meeting had concerns with the proximity of the routes to the Waccamaw National Wildlife Refuge and other environmentally sensitive areas.
The upcoming meetings will narrow the routes that will be further studied.
Funding for the environmental impact statement and acquired property along the chosen route will be funded through the county’s RIDE 3 Program, which was a 1 cent sales tax approved by Horry County voters in 2016 and expired in 2025 to fund road projects within the county.
Environmental mitigation and construction for the project will be funded through the RIDE 4 Program. Horry County residents voted for a 1% local sales and use tax in 2024 that replaced the RIDE 3 sales tax.
The mitigation and construction is estimated to cost $1.56 billion, and it is the most expensive project approved through RIDE 4.
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