It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always.
They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.
However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting North Myrtle Beach Area Historical Museum in N. Myrtle Beach, SC gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.
Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in N. Myrtle Beach, SC is a safe, effective way to give your loved ones the care they need when they need it the most.
Home Care Services
Service AreasSince 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.
Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.
The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.
“Always providing exceptional care and compassion to all of our surrounding areas.”
“Lisa helped my family understand the best options for my parents and the resources available.”
“Always Best Care has been a lifesaver for our family. We have worked with them”
“Thank you for the care you gave to my dad. He did not have any”
“Always Best Care provided excellent care when I was discharged from Atrium after surgery- the”
“Lisa and her team at Always Best Care have been a great partner and resource”
“Amazing staff and services. Much appreciated.”
“I am a past client of this provider Always Best Care was just absolutely wonderful. I”
“I love working for this company.”
“I used this nursing service for my cousin Pat who had cancer. I can not”
“I love being able to work with this company, the owners are great people and”
“Services were geared according to need. We were looking at rehab and they were willing”
“I am a past client of this provider Services were geared according to need. We were”
“I am a past client of this provider I used this nursing service for my cousin”
“Chuck and his personnel are truly the best. They helped us with mom and always”
“Always providing exceptional care and compassion to all of our surrounding areas.”
“Lisa helped my family understand the best options for my parents and the resources available. She has great contacts and helped guide us thru the process. We received wonderful service. Thanks!”
“Always Best Care has been a lifesaver for our family. We have worked with them twice, both in emergency situations and they have treated us as if we were their only clients. Within an hour of our first call, we had paperwork completed and a caregiver on the way – and that was a holiday weekend. When the second emergency occurred, we knew exactly who to contact. We truly appreciate everything that Lisa, Melissa and the entire team have done for our family.”
“Thank you for the care you gave to my dad. He did not have any family living close to him. My sister and I were relived to know he was well taken care of. The caregivers truly care about your loved ones.”
“Always Best Care provided excellent care when I was discharged from Atrium after surgery- the office staff and caregivers were professional and caring- would definitely recommend if you need care at home-”
“Lisa and her team at Always Best Care have been a great partner and resource in providing services to our patients!”
“Amazing staff and services. Much appreciated.”
“I am a past client of this provider Always Best Care was just absolutely wonderful. I needed to qualify people who could deal with my sister with brain cancer. My sister would throw people in and out of her house; it was crazy. She died on December 5th. Always Best Care sent incredible people. I don't know where they came from, but they had one girl who was the only person my sister never attempted to throw out of the house. I'd never hear one bad word about this woman who was actually pulling double shifts at the end because my sister liked her so much. For some reason, this woman understood my sister and brain cancer. Brain cancer is hard to deal with because people could be pretty mean and abusive and they don't know what they're doing really. My sister was also going blind at the same time. It was not easy. I just wanted to say what wonderful care we received from Always Best Care. It was amazing. They were just coming and being there. My sister was crazy, and she didn't want anybody overnight, until she finally let me have someone come in overnight. On that night, she died. She got to die in her home, which is what I'm trying to do because that too was the most important thing of all. Always Best Care was able to staff at short notice and send really good people. I was impressed, and I would highly recommend them. They would help my sister get to the bathroom. She weighed 70 pounds when she died, but she was still able to walk. She had cancers on both her femurs, and her blood pressure was 80/47. They just helped with everything, like fixing her small meals, fixing coffee, and talking to her if she wanted to talk or not talking to her if she didn't want to talk. They were just very great with their help. My sister had brain cancer and she was belligerent. Always Best Care would find people within their staff. Also, it didn't take them long, I didn't have to wait. We had letters from others saying they don't have staff right now. With Always Best Care, I did it over the phone with a woman who was a Godsend. I think the caregiver was sent almost the first day and was there every day except on the weekend when they sent someone else. That person seemed to work out OK, too, which amazed me. For some reason, these people knew how to appease someone who is really crazy. It was the cancer; it was in my sister's head. You have to be tough-skinned and just realize that this is the disease talking to you and not a person. They were able to do that, and I feel very blessed.”
“I love working for this company.”
“I used this nursing service for my cousin Pat who had cancer. I can not express the level of care and compassion that was shown for her. The nurses felt like family! Especially Alicia. You treated my cousin as if she was your family and I can't thank you enough for that. You not only took care of her but us also. I would recommend this service 100%! We only used them for 1 month as my cousin passed quickly. I d not have a single negative remark. Thank you Chuck! Your nurses are amazing.”
“I love being able to work with this company, the owners are great people and support me daily! We have many calls to work on performance and continue to grow and learn!”
“Services were geared according to need. We were looking at rehab and they were willing to see what was needed. Very flexible and focused needs of patient All caregivers were on time We had a great experience”
“I am a past client of this provider Services were geared according to need. We were looking at rehab and they were willing to see what was needed. Very flexible and focused needs of patient All caregivers were on time We had a great experience”
“I am a past client of this provider I used this nursing service for my cousin Pat who had cancer. I can not express the level of care and compassion that was shown for her. The nurses felt like family! Especially Alicia. You treated my cousin as if she was your family and I can't thank you enough for that. You not only took care of her but us also. I would recommend this service 100%! We only used them for 1 month as my cousin passed quickly. I d not have a single negative remark. Thank you Chuck! Your nurses are amazing. Donna O.”
“Chuck and his personnel are truly the best. They helped us with mom and always focused on the care and not a much of processes and forms. I would highly recommend them to all.”
Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.
When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.
The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.
At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.
To give our senior clients the best care possible, we offer a full spectrum of in-home care services:
If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.
Common personal care services include assistance with:
Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.
Common home helper care services include assistance with:
Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting McLean Park in N. Myrtle Beach, SC with friends while also receiving the care they need daily or weekly.
Common companionship services include:
According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local SeaBlue Restaurant & Wine Bar or visit Alligator Adventure, don't feel bad. Doing so is great for both you and your loved one.
At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.
If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.
Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:
According to AARP, 9 out of 10 seniors prefer to age in place within the comfort of their own home. With in-home care, seniors have a way to stay at home, receive the care they need, and maintain a sense of independence, improving overall wellness.
If you or a member of your family have assumed the role of caregiver for your senior loved one, you know how stressful the job can be. Between caregiver burnout and constant worry, being a family caregiver is hard. In-home care relieves your burden and gives you peace of mind knowing that your older family member is in expert hands.
Unlike nursing homes, where the staff and residents rotate frequently, seniors can foster new friendships and build bonds with their caregiver. Seniors who socialize on a regular basis are often happier, which fosters positivity and leads to increased wellbeing.
No two seniors need the same kind of in-home care assistance. That is why each of our Care Plans is tailored to meet our client's individual needs. We offer plans that cover everything from light housekeeping to more involved duties like transportation to doctor's appointments. Our Care Coordinators will work closely with you to develop a personalized plan to ensure your senior's needs are exceeded.
Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.
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While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.
In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.
How much does a senior's home truly mean to them?
A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.
With the help of elderly care in N. Myrtle Beach, SC, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.
Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.
Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.
For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.
More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.
In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.
With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.
In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.
Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.
At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.
In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:
When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.
Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.
At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in N. Myrtle Beach, SC understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.
Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.
Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.
While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.
Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.
At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.
Other services offered within assisted living communities can include some or all of the following:
At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.
Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.
Some of the most popular assisted living communities to consider in our area include the following:
For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.
The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:
A discussion of your needs and how our trained caregivers can offer assistance in the most effective way
A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive
Discuss payment options and help coordinate billing with your insurance provider
Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.
If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.
At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in N. Myrtle Beach, SC 24-hours a day or only need a respite for a couple of hours, we are here to serve you.
When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.
NORTH MYRTLE BEACH, S.C. — The City of North Myrtle Beach invites the community to join in celebrating two major milestones — the Grand Opening of the North Myrtle Beach Park & Sports Complex Expansion and the City’s 20th year as a Tree City USA community.The celebration will take place on Friday, November 14, beginning with a Grand Opening Ribbon Cutting Ceremony at 2:00 PM, followed by a Community Tree Planting at 2:30 PM in the new expansion area.Park & Sports Complex Expansion Hig...
NORTH MYRTLE BEACH, S.C. — The City of North Myrtle Beach invites the community to join in celebrating two major milestones — the Grand Opening of the North Myrtle Beach Park & Sports Complex Expansion and the City’s 20th year as a Tree City USA community.
The celebration will take place on Friday, November 14, beginning with a Grand Opening Ribbon Cutting Ceremony at 2:00 PM, followed by a Community Tree Planting at 2:30 PM in the new expansion area.
The expansion includes: 5 Soccer Fields, 6 Baseball Fields, Freshwater Ponds, Walking Trails, 2 Playgrounds, and Picnic Shelters.
To commemorate both the opening and the 20-year Tree City USA designation, the City will plant 250 trees throughout the expansion—symbolizing growth, sustainability, and community pride.
Mayor Marilyn Hatley shared her enthusiasm for the milestone and the park expansion, stating, “The expansion of the North Myrtle Beach Park & Sports Complex represents our City’s continued investment in recreation, community spaces, and the environment. This new addition enhances the quality of life for our residents and visitors alike, and planting 250 trees is a wonderful way to symbolize our commitment to a vibrant and sustainable future.”
Community members are encouraged to participate in the Community Tree Planting and be part of this milestone event. Volunteers can sign up online here.
“Being a Tree City USA community for two decades is a testament to the City’s ongoing dedication to maintaining a healthy and beautiful environment for current and future generations,” said Jim Grainger, Assistant Director of Parks & Recreation. “We are excited to mark this achievement with a meaningful, hands-on event that will continue to grow with our community.”
The City of North Myrtle Beach looks forward to welcoming the community on Friday, November 14, for this day of celebration, growth, and shared accomplishment.
Public beach accesses in North Myrtle Beach have been reopened after king tides and recent rainstorms caused significant erosion of the dunes.The city of North Myrtle Beach was forced to close several beach accesses this weekend due to higher-than-normal tides and two days of rainfall that resulted in coastal flooding. On Monday, it appeared that the city was able to create new paths through the dunes and the mountain of sand that had piled up after the storms.Several access walkways in the Cherry Grove area were taped off and ...
Public beach accesses in North Myrtle Beach have been reopened after king tides and recent rainstorms caused significant erosion of the dunes.
The city of North Myrtle Beach was forced to close several beach accesses this weekend due to higher-than-normal tides and two days of rainfall that resulted in coastal flooding. On Monday, it appeared that the city was able to create new paths through the dunes and the mountain of sand that had piled up after the storms.
Several access walkways in the Cherry Grove area were taped off and closed Oct. 10, 2025, as a safety precaution due to erosion that created potential fall hazards, the city posted.
But while the public beach accesses have been reopened, private beach accesses may still see significant erosion and the city is urging beachgoers to use caution at all beach accesses, said Gianna Forbis, multimedia coordinator for the city, by email.
Forbis said that the city closed some beach accesses due to concerns this past weekend and is “actively” reevaluating the access points this week to determine if measures can be taken before the beach re-nourishment scheduled to begin in December.
The city posted a video on its Facebook page Monday addressing the erosion on the beach.
The video said that the city is “closely monitoring erosion on the beachfront.” The U.S. Army Corps of Engineers will start its Beach Renourishment project in December in North Myrtle Beach.
Sand on the beach will be replenished through large pipelines and dredging of ocean sand.
Following North Myrtle Beach, work will begin in Myrtle Beach in February 2026 and will conclude in Garden City and Surfside Beach in April 2026.
The project, funded by the U.S. Army Corps of Engineers, will replace sand along 26 miles of coastline along the Grand Strand.
MYRTLE BEACH, S.C. (WBTW) — One of Myrtle Beach’s most popular offseason events is leaving the city after a 23-year run, organizers announced Wednesday.“Why move? Because we had to,” a Mustang Week spokesman said on Facebook. “We simply couldn’t keep the event going in Myrtle Beach. We tried, but year after year it became harder to operate and impossible to grow. Mustang Week deserves better than that.”The event is shifting to Charlotte Motor Speedway’s zMAX Dragway, where it will...
MYRTLE BEACH, S.C. (WBTW) — One of Myrtle Beach’s most popular offseason events is leaving the city after a 23-year run, organizers announced Wednesday.
“Why move? Because we had to,” a Mustang Week spokesman said on Facebook. “We simply couldn’t keep the event going in Myrtle Beach. We tried, but year after year it became harder to operate and impossible to grow. Mustang Week deserves better than that.”
The event is shifting to Charlotte Motor Speedway’s zMAX Dragway, where it will be held Aug. 26-Aug. 29.
“Charlotte wants Mustang Week, and they are giving us the space and support to go big,” event organizers said. “That means drag racing, drifting, burnouts, autocross, cruising and an awesome show all in one place.”
Launched in 2002, as a cruise-in style family function with 150 cars, Mustang Week has grown into a massive tourism draw, bringing in an estimated 30,000 people and $30 million worth of revenue.
“If you’ve ever been to Mustang Week, you know it’s not about a location. It’s about the people and the passion, and that isn’t going to change,” officials said Wednesday. “We’ll miss Myrtle, and we know the community will too, but Charlotte is the future, and it’s going to be incredible.”
Mustang Week owner James Lawrence told News13 on Wednesday that the move is because the city of Myrtle Beach made it clear that “Mustang Week is not welcome.”
Since taking over the event in 2023, he said they’ve tried to rebuild their relationship with the city. However, they were told not to even apply for event permits as they would be rejected. He said it’s extremely difficult to run an event with a $30 million impact and not have city support.
Murrells Inlet resident Russell Dobbins said losing the event will hit businesses, hotels and the community hard.
“I think the city administration has failed Myrtle Beach,” he said. “I think that they’re letting everybody down and not looking ahead in advancement. If we don’t bring in tourism and things to do, then we’re not going to be happy here with taxes keep going up.”
in the 23 years Mustang Week has been hosted along the Grand Strand, businesses like the Beaver Bar in Murrells Inlet said they’ve never had any trouble and that the event has provided many jobs and a boost in profits.
“Us down here in Georgetown County, 13 miles south, we you know, we look at things a little bit differently, owner Leslye Beaver said. “We need the financial support, the businesses, the restaurants down here in the MarshWalk need the financial support. So I don’t know. I don’t really know what the issues are with Myrtle Beach.”
News13 asked Myrtle Beach Mayor Brenda Bethune for comment, and when asked why the event was moved to North Carolina, she said she didn’t know and to ask the event promoter.
We also reached out to the Myrtle Beach Area Chamber of Commerce for comment.
Mustang Week has gotten so popular that officials began a second show in Galveston, Texas earlier this year.
Adam Benson joined the News13 digital team in January 2024. He is a veteran South Carolina reporter with previous stops at the Greenwood Index-Journal, Post & Courier and The Sun News in Myrtle Beach. Adam is a Boston native and University of Utah graduate. Follow Adam on X, formerly Twitter, at @AdamNewshound12. See more of his work here.
Adrianna Lawrence is a multimedia journalist at News13. Adrianna is originally from Virginia Beach, Virginia, and joined the News13 team in June 2023 after graduating from Virginia Commonwealth University in May 2023. Keep up with Adrianna on Instagram, Facebook, and X, formerly Twitter. You can also read more of her work here.
(CN) — A beach gear rental company accused a South Carolina city of shady practices in arguments Wednesday before the Fourth Circuit Court of Appeals.Cherry Grove Beach Gear claims the city of North Myrtle Beach is violating federal antitrust laws by banning companies from renting beach chairs and sun umbrellas on nine miles of public beach, leaving the city as the sole provider of gear.“It’s an anticompetitive, profit-motivated scheme by the city,” said attorney Kenneth Moss for Wright, Worley, Pope, Ek...
(CN) — A beach gear rental company accused a South Carolina city of shady practices in arguments Wednesday before the Fourth Circuit Court of Appeals.
Cherry Grove Beach Gear claims the city of North Myrtle Beach is violating federal antitrust laws by banning companies from renting beach chairs and sun umbrellas on nine miles of public beach, leaving the city as the sole provider of gear.
“It’s an anticompetitive, profit-motivated scheme by the city,” said attorney Kenneth Moss for Wright, Worley, Pope, Ekster & Moss of North Myrtle Beach.
The city argues the ordinance ensures chairs and umbrellas rented to beachgoers are safe while helping to pay for dozens of certified lifeguards. Renting equipment on the beach is prohibited, but businesses can still solicit customers door-to-door or on the nearby streets.
“Running a rental business out of your garage is not as easy as staffing the beach with a hundred lifeguards and training them properly,” said city attorney Elbert Dorn of Maynard Nexsen in Myrtle Beach.
City officials warned Cherry Grove Beach Gear against offering customers on-beach delivery of rented beach equipment for months before it passed an ordinance in June 2022 clarifying its prohibition on the practice.
The business challenged the ordinance in federal court, arguing the city violated the Sherman Antitrust Act by monopolizing the beach gear rentals market, among other claims.
U.S. District Judge Joseph Dawson III, a Donald Trump appointee, determined in December 2022 that the city was immune from liability on the antitrust claim. Citing Parker v. Brown, the district judge ruled that South Carolina’s laws granted municipalities the right to regulate industries on public beaches.
Cherry Grove Beach Gear argues on appeal that North Myrtle Beach was not acting solely as a regulator of the beach gear rentals but as an active participant in the market, and therefore, the district judge should not have granted the city state-action immunity from claims.
U.S. Circuit Judge Roger Gregory, a Bill Clinton appointee, questioned Wednesday why it mattered whether the city used money from its beach gear rental business to fund lifeguards. Barring businesses from renting equipment was anticompetitive, regardless of how the money was spent.
Dorn said the two issues were intertwined in state law. South Carolina empowers coastal communities to grant a company providing lifeguard services the exclusive right to perform on-beach rentals of chairs and umbrellas. Since the city provides lifeguard services in North Myrtle Beach, it can also grant itself the exclusive right to rent beach equipment to fund its public safety work.
Dorn pointed to the Fourth Circuit’s decision in Western Star Hospital Authority Inc. v. City of Richmond, wherein the appellate court ruled the city could lawfully ban an EMS transport business that competed with public services.
Moss argued this case differed from the Western Star case because Virginia statutes clearly articulated the ways municipalities could curb competition for EMS services. Nothing in South Carolina’s statute grants municipalities the right to engage in antimonopolistic conduct.
U.S. Chief Circuit Judge Albert Diaz, a Barack Obama appointee, observed that North Myrtle Beach’s rental equipment ordinance served a public safety purpose — protecting beachgoers from unsafe umbrellas. Municipalities have broad authority to regulate matters related to public safety, so did it matter if the money was spent on lifeguards?
“I suppose, in theory, you could just completely bar them from engaging in [sales] at all because the city could say this is just too much of a safety issue,” Diaz said.
U.S. Circuit Judge DeAndrea Gist Benjamin, a Joe Biden appointee, rounded out the panel.
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The Myrtle Beach area’s first Trader Joe’s grocery store has drawn excitement since it’s opening in September — and with it came a spike in traffic.The new Trader Joe’s at 115 Sayebrook Parkway held its grand opening on Sept. 30, drawing a long line of customers eager to get their hands on the store’s signature items. But the store entrance isn’t the only place people are waiting. On surrounding roads such as the intersection of Highway 544 and U.S. 17 vehicle traffic has been heavier than us...
The Myrtle Beach area’s first Trader Joe’s grocery store has drawn excitement since it’s opening in September — and with it came a spike in traffic.
The new Trader Joe’s at 115 Sayebrook Parkway held its grand opening on Sept. 30, drawing a long line of customers eager to get their hands on the store’s signature items. But the store entrance isn’t the only place people are waiting. On surrounding roads such as the intersection of Highway 544 and U.S. 17 vehicle traffic has been heavier than usual — but customers say it’s getting better.
Janet Mendez lives in the area and has shopped at Trader Joe’s stores before, but Sunday afternoon was her first foray into the Myrtle Beach location. Walking out of the store with bags of Trader Joe’s goods, Mendez told The Sun News she hadn’t had trouble with traffic, and was even able to get a parking spot close to the entrance .
Similarly, Ray Ruiz and Bianca Colin were surprised to find that, though the parking lot was busy, the flow of spots being vacated allowed them to park without much wait. Before heading to the store for the first time on Sunday, Ruiz said he thought traffic would be difficult, but found that cars kept moving.
Ruiz and Colin live about 15 minutes away from the store, and said they regularly shop at the nearby Target. The pair said they noticed an increase in traffic since the new store’s opening, but that it has calmed down.
“It’s calming down a little bit, but definitely still busy,” Ruiz said.
Colin added that the inside of the store itself was also “pretty packed” despite being open for over two weeks.
From inside the building, store Captain — otherwise known as store manager — MaryJoy Marino said she hasn’t heard any traffic complaints. She said she’s seen customers able to get in ant out of the store easily, and the nearby intersection hasn’t experienced any major issues.
Marino added that she’s thankful for the store’s “decent-sized parking lot,” which has been able to handle the steady flow of customers.
Traffic was anticipated long before the store’s opening, and officials say that planning and traffic control measures were adopted ahead of the crowds.
The side street next to the Trader Joe’s is a private road, and the store’s developer and property owner added several turn lanes there to improve the flow of cars, according to Horry County spokesperson Mikayla Moskov. There are also ways out of the Trader Joe’s vicinity near the back of the store, via Sheffield Parkway to U.S. 17, Highway 544 and Palmetto Pointe Boulevard, Moskov added.
“We would expect traffic to be briefly heightened whenever a new business or attraction opens,” Moskov wrote in a message to The Sun News. “That said, we have not received reports of any significant or lengthy issues since opening day.”
The traffic signal closest to the store, where Sayebrook intersects with Highway 544, is managed by the South Carolina Department of Transportation. In addition to added turn lanes approaching the Sayebrook Parkway intersection with Highway 544 to help with congestion, traffic signals at the intersection were modified to accommodate the new lanes and traffic, SCDOT spokesperson Hannah Robinson said in an email to The Sun News.
This story was originally published October 20, 2025 at 6:04 AM.
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