NEWTON — Eating ice cream at home is a much different experience than going to an ice cream shop — especially one that’s been a staple in its community like Wally’s Ice Cream & Sweets in Auburndale.
“It’s a bright spot in everyone’s day, and that’s what I love about the ice cream business," said owner Matthew Gioia. "You generally don’t have people that are looking for a bad mood. You don’t go for ice cream if you’re looking to continue a bad day. You’re going there to brighten your day.”
But Gioia, who is part of his family's fifth generation in Newton, recently moved to Bolton and has made the difficult decision to sell Wally’s. The business, housed at 419 Lexington St., is listed on Bizbuysell.com for $75,000.
Hopes for the next owner of Wally’s
Gioia purchased Wally’s in 2008. It's been in business for more than 30 years.
Gioia said he has enjoyed his experience as owner, and hopes to find a new torch bearer to carry on its legacy.
“That’s really what I’m looking for in the next owner," he said. "Not necessarily who gives me the best offer, but what really matters to me is someone (who is) as passionate about continuing that legacy and being ingrained in the community and giving back."
Gioia said he has received more than 60 inquiries so far. If he doesn’t find the right buyer, he said he will continue operating the business.
Gioia also said that although Wally’s is open seasonally from the end of March through November, the new owner could run it year round, if desired. He did say that it’s very satisfying to see a long line out the door on opening day each spring.
“It’s a super-exciting event for the town, specifically Auburndale and other surrounding villages,” he said. “It’s the marker of spring for the community when Wally’s opens.”
What the next buyer of Wally's gets
Wally's is in a 900-square-foot storefront that includes seating for about 20 people. The space also includes outdoor seating, basement storage space and an employee bathroom.
The freezers, equipment and furniture are all included as part of the sale. Gioia is offering one month of full support and training, as well as three months of limited support during the transition.
About Wally’s Ice Cream & Treats
Wally’s carries more than 30 flavors of ice cream, frozen yogurt, sorbet, sherbet, Italian ice, as well as a coconut milk vegan ice cream. Custom cakes and pies an also be ordered for special occasions.
The business also sells locally made, hand-crafted chocolates and fudge, including a large variety of chocolate truffles, creams, caramels, peppermint patties, chocolate periwinkles, chocolate covered pretzels and chocolate-covered Oreos.
Business draws strong community support
Gioia said one thing that convinced him to buy Wally's is how much the community supports it.
“It has a super strong following from the community,” he said. He has received many messages over the years from people who view Wally’s as a landmark.
The business has supported local schools, helping them raise money by giving them good deals when they partner on events together.