WILMINGTON, N.C. — Wilmington has long drawn people in with its beaches, its history and its coastal pace of life. Now a national study is adding context behind what many have already been sensing.
RentCafe's 2026 Best Cities for Renters report, which analyzed 150 U.S. cities across 20 metrics, ranks Wilmington fourth in the nation and the best city for renters in North Carolina. Raleigh came in seventh, making North Carolina home to two of the top 10 rental markets in the country.
The report scored cities across three categories: cost of living and housing, local economy and quality of life.
Wilmington's strongest showing came in the local economy category, where it ranked fifth nationally and first for job growth. Renter household incomes have also surged, growing nearly 50% over the past five years, one of the highest rates of any city in the study.
On housing and cost of living, the city ranked 11th nationally. The cost of living sits slightly below the national average, and renters have given local properties some of the highest ratings in the country.
The city's housing stock itself reflects the pace of growth. More than a quarter of Wilmington's apartments are brand new, a sign of how much residential development has reshaped the city's footprint in recent years.
That transformation is visible on nearly every block of downtown Wilmington, where more than 1,400 apartments have been added in the past decade alone with more developments still in the pipeline.
Christina Haley, president and CEO of Wilmington Downtown iNC, says the growth reflects a long-held vision for what downtown could become.
"We have always wished that this community would become this livable, walkable community," Haley said. "Even when we started in 1977, there were little if no residents in downtown Wilmington."
Haley says she sees the demand coming from a wide range of people.
"I see everything from the young professionals who are starting their career and wanting to live in a walkable community all the way to retirees who are wanting to reduce their size of living," she said.
However, the growth has not come without consequence. According to Apartment List, median rent in Wilmington grew around 3% in the past year, compared with a 1.5% drop across North Carolina as a whole during the same period.
For Cheryl Hartsoe, property manager at The Cotton Exchange, a downtown institution that celebrated its 50th anniversary in 2026, the pace of change has been something to witness.
"People that have been away for a few years and have come back are astounded at the cultural and economic growth and the hub that we are not only for the county, but for this area, the state," she said.
Hartsoe says one of the most noticeable shifts has been in the rhythm of business downtown. The seasonal lulls that once defined the slow months have largely disappeared.
"There'd be a dearth of the slowdown period in the first of the year," she said. "And now we're seeing more steady, dependable economic trends year round."
For Hartsoe, who has spent her entire life in Wilmington, the city's appeal is straightforward.
"We have a lot to offer for young people and retirees to come and establish a life here," she said.
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