When most people hear “Jacksonville,” Florida is usually the first state that comes to mind. But North Carolina has a Jacksonville of its very own, and it’s a destination worth getting to know.
Just inland from the coast, Jacksonville blends a deep military heritage—it’s home to Camp Lejeune, a major Marine Corps base—with an unexpectedly international food scene and easy access to waterways, beaches, and coastal communities. It’s the kind of place where you can spend the morning learning about the history of the Marine Corps, the afternoon on the water, and the evening sampling food from around the world.
“What makes Jacksonville special is its people,” local resident Brittany Stevenson tells Travel + Leisure. For Stevenson, that sense of community is personal. Her parents met at Camp Lejeune while serving in the Marines, and although her family eventually moved away after her father retired, she found her way back to Jacksonville two decades later with her husband, who also served as a Marine.
“You will meet lifelong locals, military families, and people who have come here from all over the country and the world, yet Jacksonville still maintains that welcoming, small-town feeling,” Stevenson says. “It is a down-to-earth community filled with people who believe in showing up for one another, investing in their neighbors, and creating roots.”
Here’s what you need to know before planning a trip to Jacksonville, North Carolina.
Best Things to Do
Downtown Jacksonville’s tree-lined streets and views of the New River accompany a growing collection of independent shops like Miladas, which stocks clothing, jewelry, and bags, and The Tattered Cottage, a local favorite for furniture, artwork, and home decor.
For a deeper look at Jacksonville’s military history, Stevenson recommends the newly opened Carolina Museum of the Marine, where she serves as volunteer coordinator. “It’s a must-see,” she says. “The museum captures the history of Onslow County and shares the pivotal moments, people, and Marines who shaped our military community,” she continues. “The stories binding Jacksonville to its military culture run deep, and the museum brings them to life in a way that is personal, powerful, and accessible—even for visitors without a military background.”
Water is another important part of the city’s identity. At Sturgeon City Environmental Education Center learn about the area’s waterways and environmental history before exploring the adjoining park’s paved trails and boardwalks. For a guided experience on the water, head to nearby Swansboro, North Carolina, and book an excursion with Marsh Cruises; the two-hour scenic cruise gives passengers insight into the area’s natural and cultural history.
Beach lovers will also appreciate Jacksonville’s proximity to the coast. North Topsail Beach is about a 30-minute drive away and has a quiet shoreline and the 1,000-foot Seaview Fishing Pier, one of the longest of its kind in the state. Meanwhile, Hammocks Beach State Park in Swansboro offers a more undeveloped coastal experience. From April through October, a ferry takes visitors to Bear Island, a four-mile-long barrier island with a pristine beach and lots of opportunities for paddling, hiking, and fishing.
Where to Eat and Drink
Jacksonville’s international community has helped create one of the city’s most distinctive attractions: the International Food Trail. As its name suggests, the trail highlights restaurants serving cuisines from around the world. Marrakesh Mediterranean Cuisine whips up dishes like spanakopita, moussaka, and gyros, while Liliana’s Colombian Restaurant & Bakery has arepas, empanadas, and fried plantains on its menu. At The Old Siam, chef Eddie draws on the culinary traditions of his native Thailand.
Stevenson also recommends Bistro 1940 for deli-style sandwiches, salads, and smoothies. “Be sure to try the Hug-A-Hero sandwich,” she says. “A portion of its proceeds supports the Hug A Hero organization. It is a wonderful example of how Jacksonville’s local businesses turn even an everyday meal into an opportunity to give back.”
For coffee, head to The Milk Road where you can pair your latte with a homemade quiche or a warm chocolate chip muffin. The veteran-owned shop has two brick-and-mortar locations (downtown and Gum Branch Road), and it serves the Carolina Museum of the Marine‘s on-site café.
For the “best burgers in town,” in Stevenson’s words, go to Overruled Smash Kitchen. Right next door, you’ll find The Clove Hitch Beer Co., a relaxed, welcoming place to gather. “Together, these businesses are an excellent representation of the energy and growth happening in downtown Jacksonville,” Stevenson says. Also on the drinks side of things, there’s Walton’s Distillery. Here, a family tradition of moonshine-making lives on through small-batch spirits.
Where to Stay
Hotel brand loyalists can earn or use points at the pet-friendly Hilton Garden Inn Jacksonville—which has a restaurant, indoor pool, and fitness center—or the Staybridge Suites Jacksonville. At the latter, guests enjoy daily complimentary breakfast and evening social hours on select days. Meanwhile, Courtyard by Marriott Jacksonville, another solid option, has laundry facilities, an on-site restaurant, a 24-hour fitness center, and an outdoor pool.
If you’d prefer residential-style accommodations, Jacksonville has plenty of vacation rentals, from cozy apartments to spacious homes with water views. Many listings have kitchens and living areas, making them practical choices for families or travelers who like more space to spread out. You can also look at beachfront rentals in nearby Swansboro for a classic coastal getaway.