A piece of summer was missing last year in North Carolina; El’s Drive-In, a generations-old shrimp burger destination, was closed.
The Morehead City icon skipped the high season in 2024 after tough-timed renovations closed the restaurant for months.
Now, with an expanded kitchen and a bit of sprucing, El’s returns for one of its biggest weekends of the year.
El’s reopened in January after nine months of renovations. Third-generation owner Shelton Franks said Morehead City beat the doors down when the restaurants finally removed the construction fence and put El’s sign back up.
“We’ll never have a January that busy,” Franks said. “We had a record month.”
El’s closed in April 2024 after years of delayed renovations finally caught up with the restaurant, but they didn’t do any drastic overhauls to the beloved drive-in.
The main changes are in the kitchen, where Franks doubled the cooktop space by moving the grill and expanded the number of fryers from two to five. They also updated some of the wiring.
Despite closing at the worst possible time last spring, Franks said it was a relatively easy decision.
“We were band-aiding issues from 1959,” Franks said. “There were days when it didn’t really matter how hard we worked, there was no way to keep up with the four lanes of Highway 70. I knew I couldn’t survive another busy summer like that.”
El’s is a right-hand turn to the Atlantic Ocean and has been a treasured lunch spot for families and diners still shaking the sand from their hair.
Part of that allure is El’s signature shrimp burger, a North Carolina coastal delicacy of fried-to-order shrimp, cole slaw and ketchup on a bun.
“It’s that simple,” Franks said. “I feel like we’re the ones that started out, but everyone around town has their own twist on it. It’s what we’re known for.”
This summer Shelton Franks is largely in charge of El’s, taking over operations from his father Mark, who took over from his father 30 years earlier. Shelton was hesitant to say his father was fully retired.
“He’ll never be fully retired,” Shelton said. “He wakes up every morning and preps the bacon for the day.”
The youngest Franks said he only briefly entertained the idea of college and life outside of El’s before committing to the restaurant. Last year he and cousin Ty Mason opened El’s East in Smyrna, opening the brand to a new location and handling some of the demand of a summer without the original. El’s East will remain open and operated by Mason.
“We never really missed a beat,” Franks said. “We closed here (in Morehead City) on a Sunday and opened El’s East on Monday.”
The high season for El’s starts on Memorial Day, but this weekend’s Big Rock Blue Marlin fishing tournament, wrapping up June 15, is one of the largest sport fishing weekends on the East Coast and also a gigantic draw, Franks said.
As Franks enters his first summer in charge, he sees the renovations and time away as helping preserve the legacy he’s inherited.
“I think it’s pretty much a part of so many people’s lives,” Franks said. “Most people have drove by it or stopped by or at least heard about it. My goal is I’m just trying to do right by my grandparents.”
Hours: Open 10:30 a.m.-9 p.m. Sunday-Thursday and 10:30 a.m.-10 p.m. Friday-Saturday
Location: 3706 Arendell St., Morehead City, NC
More info: elsdrivein.com