WILMINGTON, NC (WWAY) – A local business known for its world-class collection of fine Oriental rugs is marking a major milestone this month. Gallery of Oriental Rugs, located at 4101 Oleander Drive, is celebrating its 36th anniversary by extending unprecedented wholesale sale pricing to the public.
Founded in 1988 by Fred and Pat Nasseri, Gallery of Oriental Rugs set out with a clear mission: to offer the finest rugs and carpets, prioritizing both quality and value. Since then, the store has earned national recognition for its extensive inventory of hand-knotted heirloom pieces and designer-driven styles, currently boasting over 7,000 rugs in a 15,000-square-foot showroom modeled after an imperial tent.
Fred Nasseri, an ORRA Certified Rug Appraiser – one of only 50 Certified Appraisers in the USA – has guided the business for decades, carefully sourcing each piece for authenticity and craftsmanship.
“We believe every rug has a story, and each is a living piece of art,” Nasseri says. “For our 36th Anniversary, we wanted to celebrate by making these works of art more accessible than ever, which is why we’re offering wholesale pricing on such a large scale.”
His daughter, Shahrzad Nasseri Gardner, who also helps oversee day-to-day operations, shares her enthusiasm:
“Nothing makes us happier than seeing a customer fall in love with a rug that perfectly complements their home. This sale is our way of saying thank you to the community for their support over the years.”
The Gallery’s reputation extends beyond Wilmington—lectures, exhibitions, and seminars hosted in collaboration with local institutions like the Cameron Art Museum and UNC Wilmington have spotlighted the cultural and historical significance of Oriental rugs. In 2007, America’s Mart recognized the Gallery as Best Rug Retailer of the Year, cementing its position as a go-to destination for collectors, interior designers, and homeowners seeking unique, high-quality pieces.
Thanks to strong partnerships with top international importers and manufacturers, the store is showcasing the area’s largest selection of handwoven heirloom pieces and prestigious carpet brands such as Stark, Stanton, Karastan, and Nourison. Shahrzad notes that each rug is carefully chosen for its artistry, durability, and timeless appeal—a testament to the meticulous standards set by the ORRA (Oriental Rug Retailers of America) certification process.
“We are the only specialized and recognized source for the purchase, installation, and restoration of Oriental and area rugs in the region,” Fred said. “Customers cannot make a wise decision without seeing the rug in the actual room, ensuring the color and size are just right. It’s important to view the rug in both morning and evening light before making a final decision. A rug is the foundation of any decor — a long-term investment that requires expertise and patience.”
Gallery of Oriental Rugs aims to provide an elevated customer experience. Shoppers can take advantage of complimentary in-home trials, one-on-one expert consultations, and certified appraisals. The store also offers expert rug cleaning, restoration, and repair services, ensuring each purchase remains an enduring family treasure.
“This is more than a sale—it’s an invitation to own a piece of living history,” Shahrzad adds. “We’re excited to welcome customers back to our showroom and help them find a rug that truly complements their home and lifestyle.”
The 36th Anniversary Sale runs throughout the month, with special wholesale pricing available on all inventory. Gallery of Oriental Rugs is open Monday through Saturday from 9:00 a.m. to 6:00 p.m., and Sunday by appointment. For more information, call (910) 807-3611 or visit RugsNC.com.