Fresh produce, handmade treasures and local flavors are coming to Minneola as Crooked Can Brewing Company prepares to launch a new weekly farmers market at its Hills City Center location on Sunday, Nov. 15.
Running every Sunday from 9 a.m. to 1 p.m., the Crooked Can Farmers Market will bring together local farmers, specialty food vendors, artisans and small businesses, adding another attraction to one of South Lake County’s newest dining and entertainment destinations.
Since opening in July 2026, Crooked Can Minneola has quickly established itself as a gathering place for residents and visitors across Central Florida. The sprawling, more than 40,000-square-foot venue features a craft brewery, an indoor food hall, outdoor entertainment stages, a beer garden, a splash pad and family-friendly gathering spaces.
The new market builds on that community-focused vision, giving visitors another reason to spend their Sunday mornings shopping local, enjoying fresh food and gathering with family and friends.
“Bringing a Farmers Market to Crooked Can Minneola is all about building strong community connections, “said Andrew Sheeter, founder of Crooked Can Brewing Company. “Our vision has always been to create a welcoming gathering space for local families and visitors alike.”
Sheeter said the market will connect guests with local growers, artisans and small businesses while creating another opportunity to experience the energy of Crooked Can.
Shoppers can expect a wide selection of fresh fruits and vegetables, locally produced foods, handcrafted goods, artisan products and unique gifts.
One of the market’s featured attractions will be Gardner’s Fresh Produce, a longtime favorite at the Winter Garden Farmers Market. Known for its colorful sunflower displays and extensive selection of fresh produce, the vendor will have a significant presence at the new Minneola market, bringing a familiar Central Florida farmers market experience to the growing destination.
The opening-day lineup also includes 2 J’s Seafood, Atelie do Brigaderio, Cha Bella, Char and Oak, Crazy Gourds, DJ’s Freeze Dried Candy, European Breads, Farm Nine, Friends Product, Kulture Klash, Lookie Cookie Co., Ms. Grace Kettle Corn, Oh My Guac, Poes Pup Cakes, Simply Savory, The Mallow Marsh, The Sweet Bee Company, Trish’s Orchids, What-A-Dill, Wintuck Home and Xanipa & Co.
Additional vendors are being confirmed, with the selection expected to expand as the market grows.
The Sunday event will complement Crooked Can’s City Center Market, an indoor food hall featuring a growing collection of restaurants and specialty food concepts.
With a mix of cuisines and dining options, the food hall gives visitors plenty of choices before or after browsing the outdoor market. Additional concepts are continuing to open, further expanding the destination’s appeal.
“We are thrilled to launch this weekly event and give our guests a vibrant, recurring market experience right in the heart of Minneola,” said Alan Delahunt, managing partner. “Combining locally grown produce, handcrafted goods, and family-friendly entertainment with our craft beer and food hall offerings creates a unique community atmosphere.”
Managing the new market will be RTP, the team behind several established Central Florida farmers markets, including the Winter Garden Farmers Market, Lake Eola Farmers Market, Celebration Farmers Market and Lake Mary Farmers Market.
The Crooked Can Farmers Market opens Sunday, Nov. 15, 2026, from 9 a.m. to 1 p.m., and will continue every Sunday at Crooked Can Minneola’s Hills City Center at 1600 Crooked Can Loop, location.
For general questions about the Crooked Can Farmers Market, contact RTP at . All farmer's market inquiries should be directed to RTP rather than Crooked Can Brewing Company.