The Altamonte Mall is expanding its retail mix with seven new tenants set to open by year’s end.
The additions include national brands, international newcomers and local favorites — a sign of continued investment in the region’s retail landscape.
Atlanta-based Brookfield Properties, which owns the mall, confirmed the new arrivals to Orlando Business Journal but did not provide specific lease locations or opening dates.
Among the most notable additions is Pop Mart, a Beijing-based collectible brand known for its viral Labubu character toys, keychains and "blind boxes."
Pop Mart’s Altamonte location is slated for a late Q4 opening, according to Pop Mart Americas spokesperson Marco Negrete, following its upcoming Sunshine State debut at The Florida Mall. Founded in 2010, the chain has surged in popularity through celebrity collaborations and viral marketing, reporting nearly $2 billion in revenue in the first half of 2025, up 204% year-over-year.
Also joining the lineup is Old Navy, the popular fashion and accessories retailer owned by Gap Inc., which reported $2.2 billion in Q2 net sales, up 1% year-over-year, according to an Aug. 28 earnings report.
Activate Games, an interactive gaming facility featuring real-time responsive technology, will open on the mall’s second level. A company spokesperson said Activate is “in the process of expanding rapidly,” though no opening date has been confirmed.
Other new tenants include Fashion Q, Premium Stitches (set to open on the second level, according to the mall website), Exotic Snack Guy and 2 Hermanos Taco & Burrito, adding to the mall’s 100-plus food and fashion offerings.
Meanwhile, the 1.1 million-square-foot Altamonte Mall at 451 E. Altamonte Drive already has welcomed several other new retailers this year.
Recent additions include premium men’s boutique Legend, trading card store The Hobby Box and Selfieprint, as well as eateries like Violet’s Ice Cream and Baba’s Halal, a Maryland-based fast-casual Mediterranean concept.
The two-level mall in Altamonte Springs — built in 1974 and renovated in 2004 — is anchored by AMC Theatres, Dillard’s, JC Penney and Macy’s.
The Altamonte retail submarket currently has a 7.2% average vacancy rate, up 110 basis points year-over-year, with average asking rents at $31.97 per square foot, according to analytics firm CoStar Group.
However, mall-specific vacancy is significantly lower at 2%, rising to 4% when including space available for lease but not yet vacant. Mall rents in the Altamonte submarket command a premium, averaging $51.45 per square foot.
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