Dozens of delivery drivers employed by Breakthru Beverages, one of the largest alcoholic beverage distributors in the U.S., have officially gone on strike in Orlando and five other major cities throughout Florida.
The strike, which kicked off yesterday, was launched over allegations of unlawful firings and the company’s failure to make meaningful concessions on wages, healthcare and a secure retirement plan during union contract negotiations, a Teamster told Orlando Weekly.
“When the Teamsters brought up the fact that four drivers were fired illegally and they wanted to bring them back, talks pretty much came to a halt,” said Arte Hoffman, a Breakthru delivery driver of 2.5 years and proud new member of the Teamsters Local 385. “Teamsters had offers they were trying to negotiate out — the company was not willing to negotiate at all,” he said. “And at some point they had zero counter-offer whatsoever.”
According to the Teamsters, the open-ended strike involves roughly 170 Breakthru employees across Orlando, Tampa, Jacksonville, Fort Myers, Pensacola and Tallahassee who first joined the union last September, despite opposition from their employer.
Federal records show Breakthru, a company that posts sales of $8.5 billion annually, paid Nevada-based “union avoidance” firm Action Resources more than $375,000 last year to convince their employees in Florida and in California not to join the Teamsters. Instead, the drivers in Florida voted overwhelmingly in favor of unionization, while Breakthru warehouse workers in California voted against.
“They're trying to show you all of the negativity about the union,” Hoffman recalled, remembering two union avoidance consultants — or “union-busters,” as Hoffman called them — who were hired to convince him and his co-workers not to join the Teamsters last year. According to federal records, this “union buster” firm was paid $3,750 per day per consultant, “plus reasonable travel expenses.”
“That money could have been well-suited to take care of us,” said Hoffman. “Put it towards the people who take care of your business.”
According to the Teamsters, Breakthru’s counter-offer to them during contract talks was a significant wage cut compared to what the drivers are currently making. Furthermore, Breakthru offered to make no improvements to their current health care and retirement benefits.
Hoffman said, in fact, that Breakthru decided unilaterally to change drivers’ pay structure this week, from a commission-based model to a flat rate that he says will reduce drivers’ annual earnings by $15,000 to $30,000 a year.
“That is downright insulting,” he said. Teamsters organizer Jose Faneitty described it as “corporate greed at its finest.”
Breakthru Beverage did not respond to questions from Orlando Weekly about the union’s allegations of unlawful firings — which the Teamsters believe was retaliation for supporting the union — nor the company’s alleged failure to make a meaningful offer at the bargaining table.
“While we respect the rights of our associates, we are disappointed that our Northern Florida drivers, represented by the International Brotherhood of Teamsters, have initiated a strike,” a spokesperson shared in a statement, describing drivers who are also very much based in Central Florida, not North.
“We have contingency plans in place to ensure minimal disruption to the business,” the spokesperson added, declining to expand on what exactly those contingency plans are. “We value all our hard-working associates and always strive to provide them with competitive compensation, comprehensive benefits, and a positive work environment.”
Hoffman admitted that the pay and health benefits Breakthru offered “isn’t horrible,” but said that there’s room for improvement. “I mean, we’re all striking because we actually want to get back to work,” he said. “If we didn't like it that much, we’d probably quit. But a lot of us actually enjoy the job.”
The job itself often involves a long “spaghetti” route of drop-offs for the company’s more than 6,000 beverage brands, including various liquor, wine, beer and non-alcoholic products, such as Stoli, Guinness, Redbull, Sazerac and Margaritaville.
“We deliver at the convention center, hotels, restaurants — anybody that carries our brands only get it from us. If it's a particular whiskey and you want it, you can't get it unless we deliver to you,” said Hoffman. Although their employer has brought in temp workers — strikebreakers, or “scabs” as they’re often described — Hoffman says that if their clients, including high-end restaurants on I-Drive and Disney, can’t get their products, “they are going to hurt very badly.”
“Eventually, there’d definitely be a trickledown effect,” he believes. “Customers are going to feel it, and hopefully they'll start putting pressure on their company to finally, at least come back to the table with a reasonable offer.”
Hoffman doesn’t have any ill will toward the temp workers that Breakthru brought in. “They’re trying to make a living,” he admitted. “But we are trying to make a living for us, too.”
Teamsters Local 385, based in Orlando, also represents character performers at Disney World (that’s right, Princess Tiana is a Teamster), as well as thousands of workers for UPS, Aramark, and blue-collar employees in Osceola County Corrections and Osceola County schools.
Teamsters Local 166 in November secured “significant wage increases, protections against unjust reprimand and termination, and seniority rights” for dozens of Breakthru Beverage workers they represent in Commerce, California, according to the union, after spending less than 24 hours on strike.
“We feel like we’ve done wrong and all we’ve done is right for them,” said Shawn Rhames, an Orlando delivery driver of five years. “For them to bring us down drastically [in pay] when we’ve got families to take care of, like, the cost of living is going up.”
Rhames has never been a union member before, nor has his co-worker Arturo Lewis, a driver of less than two years. “It was only right for us to join the Teamsters,” said Lewis, who pointed out changes their employer has historically made to their pay and other job benefits without their say. “We’re out here giving you our all each and every day.”
This isn’t the first time Breakthru Beverage employees have gone on strike to get their demands met by the company. Breakthru workers, represented by the Teamsters, also struck in Philadelphia and Chicago in 2022, where workers rejected the company’s reportedly less-than-stellar offers on personal days, sick time, and health and safety on the job.
Just 6.3 percent of Florida’s workforce — equal to 569,000 workers — has union representation, according to the U.S. Bureau of Labor Statistics, out of 16 million unionized workers nationwide.
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