ALLENTOWN, Pa. — A destination for a variety of freshly prepared food and drinks is closing after nearly six years of operation.
The Downtown Allentown Market, a 12,000-square-foot, multi-merchant market featuring space for nine food and beverage vendors, will hold its last day of operation on April 17, according to Jeff Vaughan, spokesman for City Center Group, which owns and operates the market.
The market has seen several vendors come and go over the years, with a trio of tenants - Bo Sai Sushi & Noodles, Mis Raices Restaurant & Bakery and Grab N' Go - departing the 27 N. Seventh St. market in recent months.
The remaining tenants - Johnny's ArtsWalk Diner, Chez's Delicatessen and Zahra - will hold their last day of operation at the market on April 17, Vaughan said.
"While we're grateful for the support of our vendors and customers, the Market did not meet our long-term expectations, and we've made the difficult decision to close it," said Jill Wheeler, City Center Group's vice president, in a written statement.
"This closing does not diminish the exciting culinary scene emerging downtown but marks our strategic shift to helping restaurateurs lease their own spaces with greater visibility and set their own hours."
Zahra owner Samantha Younes hopes to nail down a new location for her fast-casual Middle Eastern/Mediterranean concept in the coming months.
At her new location, she would expand the menu to include more bowls, handhelds, sides and baked goods.
"I'm looking to expand with a larger menu and also a larger, more visible space in the Allentown area," Younes told 69 News on Thursday.
"City Center was very great to work with in our nearly six years at the market, but we struggled a bit with being tucked in on the ArtsWalk, off of Seventh Street. So, I would like to find a new spot with street visibility."
Younes' family also operates Allentown's Aladdin restaurant, which was established in 1981 on Second Street before relocating to its current spot on Union Boulevard in 1999.
At Zahra, customers can enjoy wraps and bowls such as chicken shawarma, steak shawarma, falafel and zahra (fried cauliflower).
Other menu highlights include dips such as hummus and babaganouj; sides such as zaatar fries and sumac fries; and desserts such as baklava and chocolate halva.
"Wherever we end up, we're going to have even more options for customers," Younes said.
Chez's is also looking to relocate to another Allentown area spot, according to Maria Piazza, who operates the business with her cousin, Isaac Csezmadia.
The business offers a variety of classic and signature sandwiches, including the "Great Bambino" (grilled chicken, fresh mozzarella, tomatoes, balsamic glaze and pesto, toasted) and "Phantom Frenzy" (top round roast beef, fresh mozzarella, lettuce, tomato, onion, roasted red peppers, oil and vinegar), along with a wide array of salads and sides. Build-your-own sandwiches are also available.
"We will definitely keep our customers updated on social media," Piazza said.
Johnny's ArtsWalk Diner is consolidating its downtown Allentown operations at its larger, nearby Johnny's location at Sixth and Linden streets, according to co-owner Sarah Zohir.
Johnny's offers a large variety of soups, salads, hot and cold sandwiches, burgers, paninis, wraps and smoothies and other specialty beverages. Platters such as chicken kabobs and butter chicken are also available.
"Our commitment to attracting a variety of high-quality dining experiences remains strong, and we continue to believe downtown Allentown can be a thriving culinary destination," Wheeler added. "We plan to repurpose the Market space to support our residential business. More to come."
The 12,000-square-foot Downtown Allentown Market, located on the ArtsWalk between Sixth and Seventh streets, opened in October 2019 with spaces for nine vendors.
The food and beverage hall, featuring indoor and outdoor dining areas, has seen several businesses come and go over its nearly six years.
Other former tenants include Honmono Sushi, The Loaded Plantain, Zachary's BBQ & Soul, Fresh Kitchen by Robert Irvine, Batch Microcreamery, Little Miss Korea, Boardroom Spirits, Doughnut Love, Licensed 2 Grill @ The Market, Shinsen and Reading Coffee Company.
In April 2024, the market implemented new hours of 7:30 a.m. to 3 p.m. Monday through Friday.
Previously, the market had operating hours of 7:30 a.m. to 3 p.m. Mondays, 7:30 a.m. to 7 p.m. Tuesdays, 7:30 a.m. to 8 p.m. Wednesdays, 7:30 a.m. to 10 p.m. Thursdays and Fridays and 9:30 a.m. to 10 p.m. Saturdays.
As a result of the shifting hours, several tenants left the market as the breakfast and lunch hours did not line up with their business models.
Casa Criolla – offering a variety of Latin American dishes and specialty beers and cocktails – and 1838 – an Allentown-themed beer and wine bar – closed in late March 2024.
Additionally, Randevoo – offering a twist on traditional Asian fusion cuisine – and La Kang Thai Eatery – offering traditional and modern Thai specialties – closed their Downtown Allentown Market locations in April of last year, and Pasta & Pies – offering pizza, pasta, calzones and other Italian dishes – shuttered its market location in June.
La Kang continues to operate various full-service locations throughout the Lehigh Valley, and Randevoo continues to operate via a mobile operation.
"As the downtown continues to grow and evolve, more locations for dinner and events are now available," market manager Bre Bradley said in a written statement in March 2024.
"At the same time, with nearby businesses back in the office, our lunch traffic has increased. As a result of those factors, we have decided to reset our hours of operation around our busiest times, which are weekday breakfast and lunch."
In response to the market's changing hours, Craig Beavers, a downtown Allentown resident, in the fall started a petition to have City Center reconsider its decision to condense the Downtown Allentown Market's hours.
Beavers sent an e-mail detailing the petition to City Center.
"This was a major blow to our downtown community," the e-mail reads.
"Residents lost a gathering hub for events like bingo and music, as well as great food options that aren't easily found downtown. Entrepreneurs and start-up restaurants, who used the Market as an incubator for starting their dream of opening a food stall, now lost a viable option, as the operating hours are not conducive to several vendors' needs."
Beavers was compelled to start the petition as he is a downtown Allentown resident who misses frequenting the market during its now-eliminated hours.
He would often stop at the market during evenings before attending events downtown.
"Additionally, the vibrancy of dining options for visitors and event attendees has decreased without the Market," the e-mail continues.
"Those attending a Phantoms game or a concert usually stopped at the Market for a bite to eat; it was a major hit for PPL Center visitors, walking past it from the ArtsWalk Garage. Those in town for a conference or just staying at a hotel could experience a variety of local chefs and enjoy a quaint taste of Allentown by checking out the market. Now, there are limited options available."
In response to the petition, Vaughan in November reiterated the company's position that the move was based on data and feedback that has been continuously collected throughout the life of the market.
"As the downtown continues to grow and evolve, more locations for dinner, events, and late-night food are now available," Vaughan said at the time.
The Downtown Allentown Market may be set to close soon, but there is also some good news for downtown Allentown foodies.
On March 24, José Garces, a James Beard Award-winning chef, entrepreneur, food innovator and restaurateur, opened Rosa Blanca, his first of two new restaurants that he is planning in downtown Allentown.
Rosa Blanca operates on the ground floor of The Nines residential building at 950 Hamilton St.
Garces' second new restaurant in Allentown, Okatshe, will be his modern take on traditional Japanese izakaya. It will open in the second quarter of 2025 at a soon-to-be-announced location downtown.
Also, Jesse Haik, a co-owner of the 2.5-year-old Pennsylvania Rye Company at 536 Hamilton St., is planning to open Simpatico - a modern Italian restaurant - in May at 27 N. Seventh St.
Simpatico will occupy an updated ArtsWalk space that previously housed other dining establishments, including Shula's Steak House, Queen City BBQ and, most recently, Blended, on the ground floor of the Strata West apartment complex.