Whitehall Mall is moving forward with redevelopment plans after the popular shopping center became ravaged with vacancies during the coronavirus pandemic, with another two major anchors set to vacate amid a recent bankruptcy filing.
The mall at Grape Street and MacArthur Road in Whitehall Township is readying for a two-punch hit when beleaguered home goods chain Bed Bath & Beyond and Buy Buy Baby both shutter for good. The big-box retailers in April filed for Chapter 11 bankruptcy protection after multiple years of dismal sales and numerous failed turnaround plans.
Those two large spaces will join at least five other empty storefronts at the shopping center, according to a 2023 fourth quarter conceptual re-development site plan recently released by CBRE, the mall’s leasing agent.
The Pet Shop, Video & More, ComicMasters, and D&M Snacks remain, as does as the anchor Kohl’s department store, in the mall’s enclosed portion. The outdoor shopping center portion, however, continues to be plagued with major big-box empty spaces. These include where Sears, Sears Auto Center, Old Country Buffet, and Michaels previously could be found. Anchor Raymour & Flanigan remains open, as well as Mission BBQ and Buffalo Wild Wings, and such retailers as Men’s Wearhouse, Shoe Carnival, Lane Bryant and Five Below.
A spokeswoman for Washington Prime Group, the real estate investment trust that owns Whitehall Mall, declined to answer specifics about plans for the vacant spaces Thursday. She did, however, confirm plans continue to take shape for redeveloping the property, which began in its preliminary stages last year.
Washington Prime further released this statement: “A redevelopment plan is underway to bring new retailers and experiences to our guests. Whitehall Mall remains committed to providing a dynamic mix of options for the community. We will share more details as we are able.”
Gym replacement plan
At least one tenant currently is on the books to replace a 58,278-square-foot space that has sat idle since early 2022.
The conceptual plan shows “The Gravity Vault,” an indoor rock climbing facility, under construction to fill the site that previously housed PA Fitness in the mall’s interior portion. PA Fitness Whitehall, rebranded from the former Gold’s Gym, pulled out of the interior mall by March 2022. Prior, Gold’s Gym operated in the space for about 15 years.
It’s unclear exactly when, however, The Gravity Vault plans to open its doors. Kevin Prokup, director of franchise operations for The Gravity Vault Indoor Rock Gyms, told lehighvalleylive.com Friday morning it’s too early to discuss an opening date, however, most franchises open roughly 90 days prior to a grand opening celebration.
Gravity Vault is known for its memberships, private climbing sessions, and competitive team climbing among both novices and experts alike. Climbing walls measure more than 40 feet high, complete with arches, key holes, chimneys, cracks and overhangs. There’s also 45-60 top rope stations; cardiovascular and strength training areas; lounges and pro shops; as well as private party rooms, according to the business’ website.
Founded in 2005 in Upper Saddle River, New Jersey, the chain has grown to nearly 20 locations open or “coming soon” across five states. There are two other statewide sites in Philadelphia and Radnor, Delaware County, as well as 10 New Jersey sites, including in the nearby Flemington area of Hunterdon County.
CBRE’s conceptual redevelopment site plan additionally shows a handful of other leases or letters of intent being negotiated for other spaces.
Proposed Sears, Old County Buffet revamp
While all the key players of Whitehall Mall’s redevelopment plan continue to remain mum on specifics, CBRE’s conceptual redevelopment site plan does shed a little insight into what might be in store for the larger former sites — Sears, Sears Auto and Old Country Buffet.
The 82,468-square-foot space previously occupied by Sears and the Sears Auto Center site are proposed to become a major home improvement retailer, according to conceptual renderings. The Old Country Buffet site shows an available pad space, complete with a drive-through, as well as two adjacent retail and restaurant spaces, under site plans.
It’s unclear, however, if the home improvement retailer would move into the former Sears building, or the existing structure would be demolished in place of a new structure. The same is unknown for the Old Country Buffet building.
Bailey Hall, a senior communications specialist for CBRE, referred demolition questions to Washington Prime Group. Larissa Bruder, executive secretary for Whitehall Township, did confirm to lehighvalleylive.com that Jordin Horan, vice president of development for Washington Prime Group, appeared before the Whitehall Township Board of Commissioners for a workshop meeting this past February.
The Lehigh Valley Press is reporting Horan discussed proposed demolition of the former Sears Auto Center with plans to redevelop on that property, on MacArthur Road. Portions of the former Sears and Old Country Buffet would also be demolished to align the buildings with existing storefronts, the report states.
Lee A. Rackus, Whitehall’s bureau chief for planning, zoning and development, told lehighvalleylive.com developers had yet to submit land development plans to the township’s planning commission for review. Currently, Washington Prime is in the building permit process for modifications for just the Sears building, Rackus said.
“The other larger scale modifications that were discussed at the meeting have not yet been presented to the township in any formal manner,” Rackus said.
The shopping center lost Sears in winter 2020, as well as Sears Auto. The Whitehall Mall Sears was among 96 Sears and Kmart locations nationally to get axed by newly formed parent company Transformco in a move meant to streamline operations. Transformco was formed after Sears Holdings declared bankruptcy in October 2018.
Old Country Buffet shuttered in October 2020. A news release then attributed the closure, which also included other national locations, to poor revenue even prior to the coronavirus pandemic, as well as its expiring leases. Michaels moved just before the March 2020 shutdown to space previously housed by Babies ‘R’ Us across Grape Street at Lehigh Valley Mall.
Washington Prime Group filed for Chapter 11 bankruptcy in June 2021, citing challenges created by the coronavirus pandemic. So did two of the area’s other largest shopping center owners, CBL & Associates and Pennsylvania Real Estate Investment Trust (PREIT), in November 2020. The latter is co-owner of Lehigh Valley Mall, which sits across Grape Street from Whitehall Mall and stands today as the region’s most prominent shopping destination.
All found a way out of bankruptcy and developed restructuring financial plans.
In its heyday, Whitehall Mall was one of the first enclosed shopping centers in Pennsylvania. Upon opening in 1966, the shopping destination had 52 stores, including Woolworth, Weis Markets and Zollinger’s department store.
Washington Prime Group owned half of Whitehall Mall by 2014. That year it purchased the other half from PREIT. The company currently owns nearly 100 enclosed and open-air shopping destinations in 29 states, according to its website.
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