U. SAUCON TWP., Pa. – A shopping center in Lehigh County is continuing to welcome new additions ahead of the holiday shopping season.
Promenade Saucon Valley, an open-air lifestyle shopping center in Upper Saucon Township, has announced the addition of two retailers - Sunglass Hut and Norman's Hallmark - to its lineup.
Sunglass Hut, a destination for premium, luxury and sport eyewear, will occupy a 797-square-foot space next to Bath & Body Works. The new Sunglass Hut store is expected to open in the fall.
Norman’s Hallmark, one of the largest Hallmark Gold Crown retailers on the eastern seaboard, will occupy a 5,290-square-foot space between Capital Blue Cross Connect and Bath & Body Works. The new Norman's Hallmark store is expected to open by the end of the year.
Sunglass Hut, founded in 1971, has grown into a global brand with more than 3,000 retail locations and a robust online presence.
The retailer is known for carrying an expertly curated mix of iconic designers and emerging labels, including Prada, Versace and Ray-Ban, and for delivering a shopping experience that combines fashion, quality and innovation.
As part of EssilorLuxottica, a global leader in the design, manufacturing and distribution of eyewear, Sunglass Hut combines industry expertise with a passion for fashion and innovation.
The brand is dedicated to helping customers express their individuality, stay ahead of eyewear trends, and enjoy a seamless shopping experience both in-store and online.
“We’re thrilled to welcome Sunglass Hut to Promenade Saucon Valley,” said Patrick Turner, general manager. “Their reputation as a global leader in premium eyewear brings an exciting new shopping experience to our community. Sunglass Hut’s blend of fashion, quality, and innovation perfectly complements the vibrant mix of retailers here, and we know our guests will love discovering the latest trends in eyewear.”
“We’re thrilled to welcome Sunglass Hut to Promenade Saucon Valley,” said Patrick Turner, Promenade Saucon Valley's general manager. “Their reputation as a global leader in premium eyewear brings an exciting new shopping experience to our community. Sunglass Hut’s blend of fashion, quality, and innovation perfectly complements the vibrant mix of retailers here, and we know our guests will love discovering the latest trends in eyewear.”
Norman’s Hallmark, an employee-owned company with 85 years of experience, operates 100 locations across Pennsylvania, New Jersey, Delaware and Maryland.
Beginning as a single Trenton, New Jersey shop, the company has become a leader in the cards and gifting industry, featuring Hallmark cards for every occasion, Keepsake Ornaments and a wide selection of gifts, home décor, fashion, books, stationery, games and gourmet items.
Partnering with popular brands such as Vera Bradley, Nora Fleming, Willow Tree, Mud Pie, Life is Good and Scout Bags, Norman’s provides memorable gifts for birthdays, weddings, holidays and everyday celebrations.
“We are thrilled that Norman’s Hallmark has chosen Promenade Saucon Valley for its newest location,” Turner said.
“With its reputation for high-quality meaningful gifts, Norman’s fits perfectly with our commitment to offering a premier shopping and lifestyle experience. The addition of Norman’s Hallmark enhances our Main Street-style atmosphere and gives the community even more reasons to visit and celebrate life’s special moments here at Promenade Saucon Valley.”
“Norman’s Hallmark has been interested in becoming part of Promenade Saucon Valley for many years,” added Howard Henschel, Norman’s president and chief executive officer.
“This is a high-quality lifestyle center in a phenomenal location with a quality assortment of nationally recognized restaurants and retailers. It’s an exciting place for us to be as we expand Norman’s store portfolio in the Lehigh Valley market.”
Sunglass Hut and Norman's Hallmark are joining Promenade Saucon Valley amid a slew of other changes at the Upper Saucon Township lifestyle center.
In recent months, the center welcomed three new additions: Color Me Mine, Relux and Luxe Events & Designs.
Color Me Mine, a contemporary paint-your-own pottery franchise, held a soft opening in late August; Luxe Events & Designs, a premier event planning and design studio, hosted a grand opening week, July 22-29; and Relux, a locally owned boutique offering pre-owned, authenticated luxury fashions and accessories, held a grand opening on May 16.
The center is set to welcome several more new tenants in the coming months, according to Madeleine Convery, Promenade Saucon Valley Valley's marketing manager.
Coming-soon tenants include Barley Creek Taproom (coming this fall), a popular Poconos-based microbrewery offering Pennsylvania-made craft beer, spirits and wines, which is opening next to Kome; Good Shepherd Rehabilitation (coming this fall), a facility providing outpatient care for patients recovering from stroke, brain injury, spinal cord injury, orthopedic injuries, chronic pain and more, which is opening behind Red Robin; Mental Strength Ritual (coming early 2026), a "unique wellness destination specializing in an FDA-cleared technology called Transcranial Mental Stimulation," which is opening next to Altar'd State; and Sephora (coming spring 2026), a popular retail chain selling makeup, skincare, fragrances and more, which is opening near Athleta, Convery said.
Businesses opening at the lifestyle center over the past year include Five Guys, SmARTivities Showcase, The Great Greek Mediterranean Grill, Mason’s Famous Lobster Rolls, Dolly's Dressing Room and The Hive.
Promenade Saucon Valley has also recently bid farewell to some businesses, including Lucky Brand, Go! Calendars, Toys & Games and Lashes by Gab, the latter of which vacated its three-year-old Promenade Saucon Valley location to focus on its Allentown location.
Additionally, FD Market, a sustainable goods shop and zero-waste refillery, closed its brick-and-mortar store at Promenade Saucon Valley on May 18; a location of Bar Louie, a chain of full-service restaurants offering freshly prepared drinks, sandwiches, entrees and more, closed in late August; and GailGray Home Furnishings and Design, a full-service interior design studio and home furnishings store, is set to close within the next few weeks.