NORTH CHARLESTON — At a warehouse at the Navy Yard, a 2,500-pound crate was recently pried open to reveal a trove of colorful hand-dipped cast iron and aged French oak wood — components that will become the rarest garden planters in the world.
Also inside were handcrafted hinges and gleaming brass vanity plates — the signature elements of the square-shaped “Château de Versailles” planters first crafted by French heritage brand Jardins du Roi Soleil more than 350 years ago.
They're the same materials for the planters that exclusively adorn the Orangerie gardens at the Palace of Versailles — and were personally requested by foreign royalty for castles, palaces and the world’s most exclusive landscapes.
Now, for the first time, Jardins du Roi Soleil planters bound for U.S. customers will be fabricated and assembled on U.S. soil in North Charleston.
Since 1670, Jardins du Roi Soleil planters have been made exclusively in France, first conceived by landscape architect André Le Nôtre for King Louis XIV’s citrus trees with signature panels that open from every side.
High-profile clients from The Duke of Luxembourg, Saudi royalty and shops along Rodeo Drive in Beverly Hills seek out the instantly recognizable planters, which first became commercially available in 1870. They take five hours to assemble, and no middlemen or dealers are used. Fewer than 350 are made each year.
Prices begin at $7,600 for a two-and-a-half-foot-square model, plus shipping.
And there's a two-planter minimum.
Ned Brown, the company’s recent part-owner and longtime Charleston resident, said the brand had long considered a stateside assembly location to better serve its U.S. and North American buyers.
But it was President Donald Trump’s increase on tariffs for imported goods and the recent volatility of the euro versus the U.S. dollar made the decision more immediate, he said.
“We already have over a dozen orders for U.S.-assembled planters from our existing European clients, who have business operations in the U.S., or from individuals with homes in Europe and homes in the U.S.,” said Brown. “Demand for our product greatly outweighs our desire to supply. The waiting list is substantial.”
On a 16-day journey across the Atlantic, a 20-foot shipping container can carry enough parts for 50 planters, compared to just eight fully-assembled planters.
Brown said a crate with parts for a dozen additional planters are on their way from France to Charleston.
The North Charleston location was selected for the first U.S. assembly facility thanks to its wealth of skilled artisans, including a steady stream of classically trained students from the Charleston-based American College of the Building Arts, where the disciplines include ironwork, woodworking and millwork.
Another option was Asheville, which also has a host of artisans.
South Carolina found an ally in Curtis Loftis, the state treasurer and an acquaintance of Brown’s, who pointed out the striking parallels between Charleston and the Jardins du Roi Soleil brand — including that the Holy City was founded in 1670, the same year as the company’s origins — to the delight of the French executives.
“I was enthusiastic about making the case for why South Carolina, and especially Charleston, is the ideal location for this company’s U.S. operations,” Loftis said. “We have a strong reputation for producing high-end goods, and Charleston’s status as a port city with global reach — along with its deep historic ties to France — made it a natural fit.”
Brown became involved with Jardins du Roi Soleil this year after forging a partnership with friend and business partner Jacques Bolelli, who purchased the company in 2005.
Brown had been looking to acquire a French heritage brand, and he and Bolelli began discussions about expanding the company’s North American footprint and assembling the planters in the U.S.
“Our client Louis Vuitton gave me confidence that we could do this when they built their Louis Vuitton atelier in Texas. The workmanship (in the U.S.) is achievable,” Brown said.
In early 2025, Brown established Jardins du Roi Soleil’s Charleston-based operations, JRS-US. Brown now serves as chairman and sole owner. Following approvals by France's Ministry of Culture and Paris Commerce Tribunal, he hopes to be the primary owner and chairman of the combined French and American entities as the company’s third owner in its history.
Brown said the planters are akin to the high-demand handmade Birkin handbags coveted by celebrities and high-net-worth individuals. Like some upscale designer products, discerning an authentic Jardins du Roi Soleil from imitators are the vanity nameplates that include the year it was manufactured.
All U.S. assembly will be completed under master assembler Dimitri Bertin, who will visit the Lowcountry in September to oversee initial production. He'll return every six weeks to inspect each planter before delivery.
The raw materials will continue to be sourced exclusively from France, including the oak wood harvested from one of eight heritage forests. It's air-dried for three years then placed in a kiln for three weeks. The iron is forged in Alsace at the same foundry that’s served the brand for over 200 years.
Once in the U.S., each planter will be assembled, dipped in coating and painted atop a wooden palette so that, when completed, it can be boxed up and lifted by crane into a truck for shipping across the U.S.
The company will hire around six craftsmen to assemble the planters at a rate of $35 per hour, around $70,000 per year, Brown said.
“Charleston has exceptional training programs to teach these craft skills, often by classically trained European instructors,” he said.
North Charleston’s Navy Yard is an ideal fit for the assembly of the planters with its newly designated Design District, which brings together design professionals and millworkers. The company is currently in negotiations with a local millworker to take on the planter assembly.
While the North Charleston investment will start solely with the planters, it could someday add the brand’s newer line of garden furniture, including benches, rectangular planters, garden vases, bronze paperweights, side tables and chests.
Brown said he hopes the Charleston assembly market will result in the brand’s first-ever Holy City customer, although, under its exclusivity terms, the company will sell no more than 30 planters annually in the area.
“If someone today is paying $10 million, $30 million, $50 million or more for a home, they are going to want the best for their garden,” Brown said.
The popularity lies in their scarcity — not just anyone can purchase them. The customer and brand both need to be a fit, which includes the buyers providing photographs of where and how the planters will be displayed.
As for where the first pair of North Charleston-assembled planters are headed?
“I can't tell you who specifically, but it’s a very well-known hotel in Washington,” Brown said.