Today we’d like to introduce you to Karen Castro.
Hi Karen, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?After spending the last decade interviewing hundreds of people, it’s a little surreal (and honestly kind of fun) to be on the other side of the questions for once.
I’m Karen Castro, the creator behind SoCalBFF—a local lifestyle platform helping people across Orange County, the Inland Empire, Chino Valley, and surrounding areas find the best deals, hidden gems, family-friendly adventures, restaurants, and community events. What started as me casually hunting down parks and little local spots near home turned into something much bigger in less than a year… turns out “just looking for fun things to do” is a full-time job.
With a background in publishing, marketing, and storytelling, I spent years writing for print magazines before shifting that love of storytelling into local discovery—and a slightly overbooked camera roll of places I “had to try.” As a mom of two, I’m always looking for experiences that are memorable without requiring a small loan, and SoCalBFF grew from that real-life mission.
Now it’s become a go-to resource for thousands of people who want to explore, connect, and actually enjoy where they live—while supporting the small businesses that make our communities feel like home. I’m so grateful for how it’s grown… and if my phone storage is any indication, I’m definitely not slowing down anytime soon!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?As a mom of two with a full-time career, I’ve learned to squeeze content creation into the in-between moments—usually right after everything else is done and everyone else is asleep. Like a lot of creators, I’ve had my share of late nights, algorithm curveballs, burnout phases, and the ongoing process of figuring out my voice online.
Showing my face on camera is still relatively new for me. I can be introverted and a little shy in new settings, and most of my career has actually been built behind the scenes. But stepping forward in this way has been a stretch that’s pushed me in the best way.
What’s kept me consistent is my love for discovering local businesses, connecting with incredible business owners, building friendships with other creators, and sharing genuinely helpful recommendations. That passion has been the steady part through all the learning curves.
Can you tell our readers more about what you do and what you think sets you apart from others?I graduated from UC Irvine with a degree in Literary Journalism, which really set the foundation for how I see and tell stories today. Early on, I interned at Beckett Media (now Engaged Media), and shortly after stepped into my professional career as a managing editor—writing, copywriting, and overseeing the production of 132-page print publications. Over the years, I grew into the editor role and spent nearly a decade producing hundreds of magazines.
One of my favorite chapters was serving as editor of Flea Market Décor, where I developed a deep appreciation for thrifting and the beauty of giving forgotten pieces a second life. I also edited a range of other publications, including Vintage Style, Geek Out, Perk, Small Spaces Big Ideas, Beauty Store Business, and Yum! Food & Fun for Kids.
In 2019, I transitioned from print publishing into a marketing and influencer talent agency focused on the beauty and health space. Today, I manage and support social media platforms for clients, while also building my own presence—something I only fully stepped into last summer, applying the videography, editing, and photography skills I’ve picked up along the way.
My style leans into relatable, unpolished content that highlights budget-friendly things to do with family. I’m known for uncovering great deals, spotlighting local businesses, and telling each place’s story in a way that’s both concise and engaging. Whether it’s a shaded park for a free summer outing or a $3 latte at a hidden gem you’d otherwise drive right past, I love showing what makes a place worth stopping for through my own perspective.
Any advice for finding a mentor or networking in general?My main platform is Instagram, so most of what’s worked for me comes down to something very simple: sending the message.
If there’s a place I want to feature, I’ll reach out first and ask if I can come film, rather than just showing up unannounced. When a business owner knows I’m coming, it opens the door for a completely different experience—sometimes a behind-the-scenes look at how things are made, a preview of what’s coming soon, or just a more intentional way to tell their story.
Whether it’s a collaboration, a discount, an introduction, or the chance to try something new, a lot of the experiences I’ve had started with a simple ask. The worst thing someone can say is no—but more often than not, asking is what creates the opportunity in the first place.
And while it might sound a little cliché, I’ve also learned there’s real power in “manifesting”—not in the wishful-thinking sense, but in getting clear on what you want, putting it out there, and being ready to take action when the right opportunities show up.
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