All the way from the rolling hills of Salt Lake City, Utah, the trademarked originator of so-called "dirty sodas" is heading to the Nashville area soon.
Soda-shop chain Swig will open locations in Brentwood and Spring Hill this year — with the first coming this month — as the company works to become one of the fastest-growing beverage companies in the country. Since the original Swig opened in St. George, Utah, in 2010, the company has expanded to 100 stores across 14 states as of the start of 2025. At least 16 new locations, including the two in Middle Tennessee, are planned for this year, according to the Swig website.
“We’re beyond excited to announce the grand opening of the very first Swig in the Greater Nashville Area, located in the amazing city of Brentwood,” Swig franchise partner Mark Kunz said in a statement. “The outpouring of love and support from the community has been incredible, and we can’t wait for everyone to experience the Dirty Soda buzz.”
The Brentwood location will make its debut on Feb. 27, offering free 24-ounce drinks to all customers through March 1, and the Spring Hill location has yet to announce an opening date sometime this spring.
What is a 'dirty soda'?
A 'dirty soda' is any combination of soft drinks with flavored syrups, creamers or fruit add-ins. Swig trademarked the term in 2014 and fought a legal battle against soda shop competitor Sodalicious to get the brand to stop using the phrase in 2017.
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Swig offers a variety of Pepsi, Coca-Cola and Dr. Pepper products mixed with purees, juices, syrup and fresh fruit. The shops also have a limited food menu with pretzel bites and sugar cookies topped with a swirl of pink icing.
Does Swig have Mormon ties?
While Swig had been around for more than a decade, the 2024 Hulu reality television series "The Secret Lives of Mormon Wives" placed a heavy emphasis on the brand and launched it into a new realm of popularity.
“The concept of dirty soda is still foreign and intriguing, and 'The Secret Lives of Mormon Wives' poured gasoline on that," Swig Chief Marketing Officer Dylan Roeder said to public relations magazine PRWeek. "People watch the show and think ‘I need to try this.’”
The Mormon mom influencers visited Swig and explained their signature orders on the show, most of which have a carbonated base with additions like sugar-free fruit syrups and coconut cream. They also explained the reason why soda shops like Swig are so popular among members of the Church of Jesus Christ of Latter-day Saints.
“We don't drink alcohol or do drugs,” influencer Demi Engemann said on the show. “So it's kind of our vice.”
When and where to get Swig in Tennessee
Swig Brentwood will open on Feb. 27 at 5024 Harpeth Dr. The Spring Hill location is slated for a spring 2025 opening at 4821 Main St.
The chain's first Tennessee location opened in Alcoa at 1110 Franck St. last summer.
Hadley Hitson covers business news for The Tennessean. She can be reached at [email protected]. To support her work, subscribe to The Tennessean.