A portion of the proceeds of the craft beer concoction will benefit CT Foodshare.BLOOMFIELD, Conn. — Barley, malt, and hops are offering a bit more hope for food-insecure families across Connecticut. The team at Back East Brewing Company, which has been a popular Bloomfield social spot since 2012, has created its newest beer called “Holiday Hops.” Sales of Holiday Hops are benefiting Connecticut Foodshare.“Close to nine months ago, we started working on it, and 10% of all Holiday Hops can sales are going...
A portion of the proceeds of the craft beer concoction will benefit CT Foodshare.
BLOOMFIELD, Conn. — Barley, malt, and hops are offering a bit more hope for food-insecure families across Connecticut. The team at Back East Brewing Company, which has been a popular Bloomfield social spot since 2012, has created its newest beer called “Holiday Hops.” Sales of Holiday Hops are benefiting Connecticut Foodshare.
“Close to nine months ago, we started working on it, and 10% of all Holiday Hops can sales are going to Foodshare as well as $1 for every pint we sell,” said Tony Karlowicz, the co-founder of Back East.
Walking the production floor and checking out the kettles at Back East, Connecticut Foodshare CEO Jason Jakubowski said that this new brew will help them help the 515,000 people in Connecticut who face food insecurity.
“Every dollar that gets donated to us at Connecticut Foodshare, we can turn into two meals across the state," Jakubowski said. "The money we raise will keep us afloat for the rest of the year, which is why Holiday Hops is such a great idea.”
Karlowicz noted that sales of Holiday Hops have been brisk ever since the Back East brewers debuted the IPA-style beer last week.
He added, “It’s been great, a great response to the beer, it’s selling out pretty quickly, so we are excited.”
Jakubowski added, "It’s a small business, once again finding another creative, fun way to help us at Connecticut Foodshare."
Back East Brewing Company plans to sell Holiday Hops through the month of December -- only at their Bloomfield location, both in cans and on draft. To learn more about Back East Brewing Company’s “Holiday Hops” click here.
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