Little Bob will be peeking into new markets as part of a big expansion plan for the furniture chain.
Patch Staff
|Updated Wed, May 7, 2025 at 8:01 pm ET
MANCHESTER, CT — Little Bob is making a big move with 20 new stores that include previously uncharted territories for his furniture empire.
Manchester-based Bob's Discount Furniture Wednesday announced a continuation of plans to open 20 new stores in 2025, further expanding its presence in the U.S. as part of a previously announced growth strategy.
The new locations will include Bob's first-ever stores in Vermont and North Carolina.
Among the 20 stores, six will be located in North Carolina, including the booming Raleigh-Durham area, and the move marks Bob’s entry into the Southeast. The Vermont location in Williston will be Bob's first in the Green Mountain state. Bob's has had strong ties to the Northeast since its founding in 1991.
"We’re excited to bring our on-trend assortment of furniture, mattresses, and home accents at everyday low prices to new customers and markets," said Ramesh Murthy, the chief operating officer at Bob's Discount Furniture. "Adding new territories also allows us to make a local impact on more communities by generating jobs and providing support to local schools and nonprofits, things that have been core to Bob's since our founding over 30 years ago."
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The company will also be relocating stores within Newington (at the Newington Plaza Shopping Center at 3174 Berlin Turnpike) and in Mays Landing, NJ.
In speaking to the factors that led Bob’s to the two new states, Murthy added, "Bob's has built a loyal customer base throughout New England, and opening a store in Vermont allows us to strengthen our connection with a region that has supported our brand for years. In North Carolina, we believe that the growing population and rich furniture market will be a great fit for our value-driven approach to furniture shopping."
The grand openings for the 2025 expansion began over President’s Day weekend, with new stores opening in
Additional openings are scheduled for the spring in:
Summer and fall grand openings will include:
The North Carolina stores will be in:
One of the North Carolina stores will mark the chain’s 200th location.
Bob’s Discount Furniture will "tap into its robust infrastructure to support its expansion," with plans to utilize existing distribution centers and third-party delivery partners to ensure a seamless customer experience in the new markets, officials said.
"We are excited to see how these new markets embrace Bob’s low pressure, no-gimmick approach to furniture shopping," Murthy said. "Our mission is simple: we believe everyone deserves a home they love. We will continue to look for opportunities in the Southeast and beyond to turn that belief into a reality for customers all across the U.S.
"With the addition of these 20 stores, Bob's Discount Furniture continues to build on its strong retail presence while bringing affordable, stylish furniture, mattress, and home accents to new customers in key growth regions."
The chain is known not only for its cheaper prices, but also for its lively commercials made, at the Manchester headquarters studios. The ads feature the "Little Bob" character, who is based on founder Bob Kaufman.
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