A toddler gleefully dive-bombed the ball pit over and over, landing with feet kicking up in the air, while another pushed her mini grocery cart, cradling her doll in one arm.
It’s hard to imagine this colorful space, now the Peek A Brew Play Café at 118 Main St. in Old Saybrook, housed a golf shop with green plaid carpeting just three months ago.
The new play cafe opened earlier this month and is one of several combination café/play spaces opening in the state including ones in Wilton, Fairfield, Stamford and Avon. One was approved in Milford in March and another is set to open this summer in Norwalk.
Family entertainment centers have been around for decades, such as Chuck E. Cheese and sports and trampoline parks aimed at older children. But play cafes are unique in their offerings are for the youngest children — from babies to those age 6 or 7.
Christine Santos, who recently opened MiniTown Café & Play in Fairfield, said play cafes are a growing trend “because families are really looking for spaces that cater to both kids and caregivers — where children can play safely and creatively while parents enjoy a quality coffee and maybe a little break.”
She said she’s seeing a “a real shift toward experiences that support connection, community, and convenience for young families.”
The idea is to give parents a chance to relax with a caffeinated beverage or smoothies and maybe a snack, all while being able to watch their children explore and play. Many play cafe owners say they source coffee from premium coffee roasters and hire experienced baristas, to create an authentic coffee bar experience.
Many also feature child-size “towns” filled with “shops” combined with that adult friendly coffeeshop area.
Sisters Maria Rapp and Kiki Anderson opened Peek A Brew in Old Saybrook, with Anderson helping out three days after giving birth to baby Peter. Rapp had given birth three months earlier to Zoe.
The sisters had long dreamed of opening their own business, inspired by their mother Mirsina Filindarakis who owns Mirsina’s Restaurant in town. But it was Rapp’s experience as a mom and the fact that she and her sister were expecting, that really sparked the idea.
“What's better than getting a good cup of coffee, hanging out with other adults while also having your kids interact together?” Anderson said.
They both saw a gap in the market for play cafes as the nearest one was in Fairfield County.
And they wanted a place closer to home and offer food from Old Saybrook. Pizza is from the Pizza Palace and baked goods from Josephine’s Bakery and Pursuit of Pastry,
“We both grew up in Old Saybrook and love this town so much," Rapp said. "And now growing up with other moms that are the same age as us, we just feel like this is such a great community meeting place."
The mini play areas are named after family members as a tribute — Mersina’s Diner, after the sisters’ mom, and SuSu’s Salon and Mimi’s Market, after their mothers-in-law. There's also a dig area that has been popular.
The sisters hope both their little customers and parents will enjoy the space to the fullest.
“The parents are going to be happy when they leave with tired kids,” Anderson said with a smile.
Rapp said her children — especially her 2-year-old son, Emmanuel has taken to the play space.
“They love it. I think I'm going to have to break the news that it's not his playroom, but, you know, he's doing good sharing for now,” she said with a laugh.
Open play times must be reserved at play cafes to allow cleaning and sanitizing of the place between two-hour sessions. Memberships are also offered, some come with benefits, such as free coffee or free exercise classes for parents.
Costs for the play cafes vary with prices ranging from around $20 to more than $30 per session per child; monthly memberships $78 to $99; and yearly from $735 to $990. Family memberships are also offered and range from $150 to $235 per month and $1,750 to $2,115 per year.
Before launching MiniTown, Santos was a stay-at-home mom, who also helped her husband, Nelson Santos, in his construction business. He custom designed all the large play pieces that resemble buildings.
The idea for MiniTown came from the couple's experience as parents, she said.
“We spent over 15 years searching for a space where we could have a coffee and a meaningful adult conversation while our kids were engaged and safe,” Santos said.
They first learned about the play café concept from social media and from watching similar businesses grow in other parts of the country.
Santos added she often sees parents from Spain and Italy at her play café who tell her Minitown reminds them of similar venues in their home countries. She also a big following on social media from parents in the United Kingdom, where the play centers are commonplace.
Mom Genevieve Giamarino, who worked in corporate finance, opened Totsy Turvy Café and Play by Wilton's town green about a year ago. Totsy Turvy offers play for children age 0 to 7. Legos can be rented for older children.
Giamarino became interested in opening a play café after she heard "The Profitable Play" podcast and became immersed in the business side of play cafes.
“I listened to it forever, and I had a business plan in my head,” she said.
Giamarino was attracted to the concept as an investment and admitted “it's definitely risky,” but her overriding thought was a lack of offerings for younger children in the area. She said most places are more focused on gross motor skills and older children, such as the popular trampoline parks.
“I mean, what do you do with your 2-year-old?" Giamarino said. "There's not enough places to take the younger children, and that's when moms really need that the most.”
The realization the demand was there prompted her to “take the plunge" and what she describes as "the craziest risk of my life." From there, it was just designing the space to interest children and to compete with the free offerings already out there for youngsters.
“You've got to invest really good money into a really engaging, beautiful play space,” Giamarino said.
Totsy Turvy is designed for motor skills, imaginative play, STEM and has arts and crafts activities. One unique feature is the "Karaoke Stage" with toddler-sized pianos that make noise.
“If it's just gross motor (skills), the kids tend to get bored sooner," she said. "If it's just imaginative, they tend to get bored sooner. But if they can go back and forth and do both, they play longer, and they're more engaged, and the mom can relax more.”
Totsy Turvy seems unique in that it offers French classes for little ones under 5, called “Mommy and Moi” and a fitness class for moms where they can get a workout while their child plays.
The language class is aimed at those under 5 and participants can’t be too young, she said, because that's when "your brain is open to language" and when children should be learning it.
Amenities for moms counts too, Giamarino said, adding that Totsy Turvy offers a baby space “to cater to moms that are in that young baby phase.”
She knows this from personal experience that it's not easy to have two children under 2, like she had.
The place offers free diapers and wipes and has three changing stations, she said, adding they also have organic, healthy snacks for children.
“We make it super easy," she said. "You could just show up with your kid. You don't need to bring the diaper bag. We have food."