OLD SAYBROOK — While appointment-only, customer traffic was a steady stream and moved quickly through a short line at Fine Fettle Dispensary on a recent Thursday, its opening week.
The first cannabis retailer in town was open for business Jan. 19 at 233 Boston Post Road and is one of two cannabis facilities allowed in town by current zoning regulations. The other location is 5 Custom Drive, where a cannabis micro-cultivation facility may open, but no plans have come forward so far, according to town officials.
On opening weekend at Fine Fettle, some 600 customers were served with about 100-plus deliveries, according to store manager Raymond Grabowski.
Advertisement
Article continues below this ad
Business was so brisk that some 200 cars were turned away over that weekend, according to company officials, who noted that it is the only cannabis retail outlet between Branford and Old Saybrook.
More For You
Under town regulations, the Old Saybrook store is only allowed to operate on a presale, appointment-only basis with customers coming into the facility for pickup, limited to five appointments per 10-minute period.
Town officials are looking forward to the revenue Fine Fettle may generate in tax dollars. By state law, the retailer must tax 3 percent of all sales, which goes to the town, in addition to state sales tax.
Advertisement
Article continues below this ad
At this stage “it’s super hard to put a number on it, but I know that in Willimantic and Newington, they’re one of the largest taxpayers in the town,” First Selectman Carl Fortuna said, referring to two other Fine Fettle outlets in the state.
“I totally anticipate it will be six figures,” Fortuna said about the expected tax revenue. However, he was quick to say that its sales model is different from the other stores.
“It’s not a typical store because its appointment and delivery, so it’s a little different than some of their walk-ins,” he noted.
The funds generated from Fine Fettle, Fortuna said, could be used for infrastructure upgrades for Mariner's Way, where the store is located on Route 1 East.
“The area where Fine Fettle is — is an area of town where we’ve been trying to spark a little economic development, kind of redevelop it, spur some economic activity” especially where there are empty storefronts now, Fortuna said. The town has hired a consultant to look at improving the area, unrelated to the store, he added.
Advertisement
Article continues below this ad
Fortuna added, “Over the course of three or four years, if we wanted to do some significant infrastructure and we were able to save half a million in taxes ... that’s a big deal, nothing to sneeze at.”
“We’d love to help that entire Mariner’s Way be the first revitalized business to bring more economic growth into old Saybrook,” said Fine Fettle COO Ben Zachs. “I think that area of Route 1 can use it and we want to be the leaders that set up and prove that we’re a great, quiet neighbor.”
Fine Fettle’s Old Saybrook location is one of five stores owned by the Connecticut-based cannabis retailer, which has plans to ultimately operate between nine and 11 stores in the state, according to Zachs.
Fine Fettle owns three “hybrid” stores offering both medical and adult recreational cannabis in Newington, Stamford and Willimantic. Manchester was the company’s first adult-use and equity partner store.
Advertisement
Article continues below this ad
A sixth store in Norwalk is set to open some time this month, according to Zachs.
The Old Saybrook opening followed a legal battle that is still pending. One part of the legal action was denied when two neighboring property owners sought a restraining order to keep the retailer from opening.
But there is a pending suit with one neighbor appealing the town’s approval of the business nearly a year ago. No court decision has been made on the appeal of the Zoning Commission’s decision and town officials would not comment on the suit.
“I know there’s some businesses near it that are not thrilled with having a cannabis dispensary there. It was a zoning decision. It’s a retail shop that’s allowed to be there,” Fortuna said.
Advertisement
Article continues below this ad
But Zachs is optimistic the store’s opening will change minds of those who opposed the store.
“There was a loud minority who was not excited about having us,” Zachs said. He estimated that 20 to 25 percent of their customer base are Old Saybrook residents.
“We know that this is new and there’s a lot of history — there’s a lot of fear, there’s a lot of unknown,” Zachs added. “I think our first week of operations, I am sure quelled a lot of fears.”
“People don’t get embarrassed walking into the liquor store, people don’t get embarrassed walking into the pharmacy,” Zachs said. “So much of what we do is a change in stigmatization around everything with people coming in.”
Advertisement
Article continues below this ad
Zachs said the opening went smoothly and he is proud of the renovation of the property. “It’s beautiful. The building we went into was really old and not in very great shape and we’ve completely revitalized the building,” he said.
About customer traffic so far, Zachs said, “It’s clear that the demand is there. And it’s clear that operationally we’ve been able to handle the traffic really, really well.” One way to manage traffic, he added, was “to really push for a lot of delivery.” Fine Fettle has partnered with Green Coach, which has a “social equity delivery license.”
“We just really want to make it that there is access to legal tested cannabis,” Zachs said.
Zachs said they are serving many customers who want to use cannabis for its reported health benefits.
Advertisement
Article continues below this ad
“The data from around the country shows that about 90 percent of cannabis users — even recreational purchasers, customers — are using it for some health and wellness benefit. It’s not just the medical patient.”
Fine Fettle is attracting many newcomers, as well, Zachs noted.
Zachs added, “So whether you’re 21 or 91 …whatever gender, whatever history of use, we get everything in between. It’s socioeconomically diverse, it’s age diverse, it’s racially diverse.
“The biggest thing we’ve seen is cannabis is universal. I honestly think we’re breaking down a lot of stereotypes around it,” Zachs said.
Advertisement
Article continues below this ad
Feb 2, 2024