PORTLAND — For over four decades, Jill Deane of Portland has kept her high school prom dresses, like many, for the nostalgic memories they evoke.
In fact, her junior and senior prom date is now her husband of 40 years.
Deane has run Perfect Prom of CT for almost 20 years, offering gowns on loan to high schoolers across the state for a $75 refundable deposit. She has amassed about 1,000 dresses in a variety of designs and sizes, from 00 to 26.
After deciding to retire this year, Deane posted a call on her Facebook page for anyone who might want to continue the program or offer a free space to house the gowns.
Soon afterward, a commenter tagged Kerianne Burchardt, owner of Savvy Swap Consignment at 275 Main St., in case she’d be interested in the endeavor.
Turns out she was. The two recently struck up a partnership.
Burchardt, who has a selection of about 30 gowns she prices between $50 and $200, has sent customers to Deane when they didn’t quite find what they were looking for, she said.
She also donated dresses that didn’t sell to Perfect Prom because the consignors didn’t pick them up.
For the past 14 years, Deane, who has two adult daughters, has held fitting sessions for some 100 teen girls at the senior center but has grown out of the space.
“I used to have a couple hundred gowns, and now I have over 1,000. It’s a whole different beast,” she said.
She’ll buy some gowns every year to “keep them relevant,” Deane said, even though a lot of the vintage styles throughout the decades are ever-popular.
She pays several thousand dollars a year to store the mostly donated dresses. “They have to be dry, can’t be moldy, can’t be musty. You can’t have sun on them,” she said. “There’s such an array of things involved in keeping these gowns safe.”
They’re also heavy and difficult to move back and forth from her storage space.
Between donations from Adams Hometown Markets, the local fire department, Cans 4 A Cause, Exchange Club, several GoFundMe drives and others, combined with her own funds, Deane manages to break even.
A Connecticut business that prefers to remain anonymous dry cleans the dresses at no cost.
Deane has known Burchardt “forever.” Burchardt and Deane's daughter graduated from high school together.
This year, muted colors, such as light mauve, mint green, beige, and the perennial favorite — every hue of blue — are most desired, as are floor-length styles, Deane said.
Girls from as far away as New York arrive four or five at a time with their families for 90-minute trying-on sessions. They’re emotional once they see themselves in the mirror and often cry, Deane said.
She offers a “safe space” to try on gowns privately in a supportive atmosphere with no judgment, an important feature, she noted.
Sometimes, families can’t afford new dresses or don’t want to pay a premium for something they’ll likely wear only once. Plus, manicures, pedicures, hairstyling and more drive up the price of the occasion.
When she started, dresses cost between $150 and $200. Now, they are as much as $1,000. “It’s a very expensive endeavor,” Deane said.
Volunteers, who have helped her since the beginning, are invaluable in keeping Perfect Prom viable, said Deane, who sells clothing on her eBay shop Preppy People.
Burchardt recalls spending $400 on her purple prom dress — the color of her shop — the year she was named prom queen. “I absolutely love prom,” she said, and getting “dressed up to the nines."
“I’ve always lived vicariously through these girls who come in and shop for gowns,” she said.
Recycling is always good for the environment, Burchardt explained. “Having this program is really savvy, and it’s eco-friendly. There’s so much clothing getting dumped into these landfills. This is a really an awesome way to save the planet.”
Deane will host fittings at the senior center, 7 Waverly Ave., Feb. 15-17 from 9 a.m. to 6 p.m. Weekend time slots are available by appointment only by texting 860-301-4345. There are no more appointments left on Feb. 15.
For more information, visit Perfect Prom of CT on Facebook or savvyswapconsign.com.
Feb 3, 2025
Reporter
Cassandra Day is an assistant managing editor with the Middletown Press. She is an award-winning multimedia journalist and resident of the North End of Middletown who has been reporting nearly every facet of the city for over two decades.