Tom’s Watch Bar continues to build momentum as one of the fastest-growing names in the sports entertainment and “eatertainment” space. With two new locations planned for Inglewood, California, and Milwaukee, Wisconsin, the brand is reinforcing its reputation for selecting high-profile, experience-driven destinations that attract passionate fans and social diners alike.
Key Openings and Markets
Tom’s Watch Bar is expanding into the Los Angeles market with a new location planned for 3900 West Century Boulevard in Inglewood. Positioned near SoFi Stadium and The Lum Hotel in the rapidly developing Stadium District, this venue will serve as a major gathering spot for sports fans and event-goers visiting one of the nation’s premier entertainment zones. The new Inglewood Tom’s follows the success of the brand’s downtown Los Angeles flagship and is expected to feature Tom’s signature 360-degree viewing environment, oversized screens, and elevated casual dining experience.
In the Midwest, Tom’s is entering the Milwaukee market with a new venue planned for 1134 North Vel R. Phillips Avenue in the Deer District—home to Fiserv Forum and the Milwaukee Bucks. This prime location places Tom’s at the center of a high-traffic entertainment district that thrives on sports and social energy. Once open, it will cater to fans before and after games while offering a premier viewing destination for sports year-round.
Across both new openings, Tom’s continues to refine its strategy of targeting dynamic, high-traffic markets tied to major entertainment and sports venues. The approach has helped the brand capture audiences that seek premium experiences, high-energy environments, and all-day appeal.
Tom’s Watch Bar’s expansion reflects a broader trend toward experiential dining—where food, sports, and social atmosphere combine to create a destination rather than a simple restaurant. The brand’s model emphasizes three key strengths:
The company’s signature “every game, every day” promise ensures guests never miss a moment, no matter the sport or time of day. With wall-to-wall screens and a central stadium display, each location creates a stadium-like atmosphere that immerses guests in the action.
Tom’s has also proven adaptable beyond sports, hosting pop-culture viewing parties and community events that attract a broad demographic. This versatility, coupled with a data-driven operations model and strategic site selection near arenas, casinos, and airports, continues to fuel the brand’s upward trajectory.
Tom’s Watch Bar aligns exceptionally well with the evolving direction of tribal casino resorts, which are increasingly diversifying beyond gaming into full-scale entertainment destinations. The concept’s ability to attract both sports fans and social diners makes it a natural anchor for modern casino properties.
Tribal casinos today compete on experience as much as gaming. By introducing a brand like Tom’s, properties can enhance their food-and-beverage mix and create a social hub that keeps guests engaged throughout the day. Whether patrons come for gaming, live events, or dining, Tom’s offers a dynamic environment that encourages longer stays and repeat visits.
Another reason tribal casinos should consider partnering with Tom’s is its synergy with sportsbook operations. In states where sports betting is legal, Tom’s functions as an ideal co-location for sportsbooks or viewing lounges. The brand has already demonstrated this potential through its partnership inside ilani, the Cowlitz Tribe’s resort and casino in Washington state, where Tom’s operates adjacent to the property’s sportsbook.
For tribal casinos focused on attracting younger, experience-driven guests, Tom’s Watch Bar delivers a compelling combination of energy, technology, and high-quality dining. Its sleek design, immersive sound, and social layout transform sports watching into a group experience that resonates with modern audiences.
Beyond guest engagement, Tom’s also provides operational and marketing advantages. Partnering with an established national brand allows casinos to leverage Tom’s marketing reach, social media presence, and built-in following. It also creates opportunities for cross-promotion, loyalty integration, and special events that boost visitation and non-gaming revenue.
The upcoming openings in Inglewood and Milwaukee mark another milestone in Tom’s Watch Bar’s impressive expansion across the country. Each new location reinforces the brand’s ability to thrive in high-traffic, entertainment-driven markets—an ability that aligns with the ambitions of tribal casino operators seeking to modernize their offerings and attract a new generation of guests.
Tom’s Watch Bar is more than a place to watch sports — it is a destination built on energy, community, and connection, the same principles that define successful tribal casino properties. As the brand continues its national growth, its potential as a strategic partner for tribal casinos has never been clearer.