The Blue Arrow Cafe opened recently in Williamstown on the Black Horse Pike with the “Mom & Pop” café offering a delicious and affordable breakfast and lunch menu, Tuesday through Saturday.
Opened by Williamstown residents Steven and Amy, the family is so much in love with their hometown and their kids are fully immersed in local sports, the name of the café is a nod to Williamstown High School’s “Braves” mascot.
I stopped in earlier this week timing my visit after the breakfast and lunch rushes to have time to chat with Steven and Amy and enjoy a late lunch at the comfortable cafe.
The couple opened the Blue Arrow Cafe in the Williamstown Pavilions Shopping Center on the Black Horse Pike which is about 1/2 mile South of Alicia’s/Rack’s restaurant.
Within the center they are on the far left side taking over a unit which previously was a Thai restaurant. That being said the couple and family made significant changes to the design and décor, carrying the Williamstown blue and white colors into the panted stripes of the wall décor.
They also did a fun thing painting the front wall with a black chalkboard paint which locals and customers have been signing. When you stop in, see if you can find the 42Freeway signature!
In the front dining area they offer 4 tables for dining in.
Blue Arrow Cafe Menu
The Blue Arrow Cafe features an all-day breakfast menu as well as a delicious selection of lunch classics.
Breakfast sandwiches are served on a Kaiser roll or toast, and with your choice of bacon, scrapple or sausage, or pork roll they are priced at a reasonable $5.99. They also offer options with bagels or croissants.
Breakfast platters offer pancakes, french toast and the big platter combo which offers a taste of everything… and of course there’s a variety of delicious omelet platters.
For my 2:00 PM visit i hadn’t eaten all day and i was completely focused on the lunch portion of the menu.
Blue Arrow Cafe carries all the classics (and more) that you want from a hometown cafe including a variety of hoagies and sandwiches; roast beef, meatball parm, Italian sausage, chicken cutlets and more!
Triple Decker clubs have 5 different varieties, and I’m hearing great things about tasty fresh chicken wings.
Steve and Amy say their cheesesteaks are really going over well with the customers and are already a top seller. Factor in that the cheesesteak is only priced at $11.99 I was very tempted.. but with social media filled with cheesesteak commentary I went a different direction.
Well let me add that the couple has a lifetime of experience in the restaurant industry, and they actually met while they both worked at a restaurant several years ago… so they’ve definitely brought that experience into the Blue Arrow Cafe.
For example Steven tells me he only wants to use the freshest ingredients and when I heard that the burgers use only fresh beef that Steve and the team form into patties themselves, well that immediately jumped to the top of my list!
I was served a large burger patty on a deliciously fresh roll… all of the toppings tasted like they were picked from the farm just yesterday!
I said I was hungry so I paired that cheeseburger up with a Tarantini Panzarotti, mostly because I’m a huge fan of the delicious “pockets of pizza” but also because I felt like there weren’t many options for them in the Williamstown area and I wanted to highlight them.
The panzerotti was cooked perfectly with a crispy golden crust, which is a clear clue that their restaurant experience has Steve and Amy focused on the details… like keeping the fryer oil fresh.
The Blue Arrow Cafe is open five days a week 6am-4pm, closed Sundays and Mondays. Steven and Amy say that having a balance of work, community and their kids is very important to them, so it’s a big part of why the cafe does not serve dinner, and also why they are closed on Sundays… Family time.
Links and Location
Blue Arrow Cafe 1809 N Black Horse PikeWilliamstown, NJ 08094