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It's no secret, most of us would like to stay in our own home as we age. Yet, sometimes our loved ones just need a little extra help to remain comfortable at home. That's where Always Best Care can help....we are dedicated to exceeding expectations....always

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Home Care In South Brunswick Township, NJ

Home Care South Brunswick Township, NJ

They say that your golden years are the best years of your life. For most older Americans, that's how it should be - a time to relax, reflect, and live life in a familiar place. After all, senior citizens in the U.S. have worked tirelessly to build a better economy, serve their communities, and raise families.

However, as seniors grow older, completing daily tasks like showering and enjoying activities such as visiting the historic South Brunswick Water Tower gets harder without someone by their side. Unfortunately, many older Americans aren't able to rely on their adult children for help. The reality in today's world is that family members do not have the skills or time to dedicate to caring for their parents. That's where Always Best Care Senior Services comes in.

Our in-home care services are for people who prefer to stay at home as they grow older but need ongoing care that family or friends cannot provide. More and more older adults prefer to live far away from long-term, institutionalized facilities and closer to the place where they feel most comfortable - their home. Home care in South Brunswick Township, NJ is a safe, effective way to give your loved ones the care they need when they need it the most.

 In-Home Care South Brunswick Township, NJ

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The Always Best Care Difference

Since 1996, Always Best Care has provided non-medical in-home care for seniors to help them maintain a healthy lifestyle as they get older. We are proud to have helped more than 25,000 seniors maintain higher levels of dignity and respect. We focus on providing seniors with the highest level of in-home care available so that they may live happily and independently.

Unlike some senior care companies, we genuinely want to be included in our clients' lives. We believe that personalized care is always the better option over a "one size fits all" approach. To make sure our senior clients receive the best care possible, we pair them with compassionate caregivers who understand their unique needs. That way, they may provide care accordingly without compromising their wellbeing.

The Always Best Care difference lies in life's little moments - where compassionate care and trustworthy experience come together to help seniors live a fruitful, healthy life. Whether you are an aging adult that can't quite keep up with life's daily tasks or the child of a senior who needs regular in-home services, Always Best Care is here to help.

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TESTIMONIALS

“I had a great experience with the agency, Always Best Care! I am attending college, and they always provided me an aide that is helpful, considerate, and hardworking. Thank you for always providing me with an aide like Ms. Colleta!!”

Jasmine F.
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“Roberto took care of my husband like he was a member of his family. He was God sent; thank God for him”

Lizeth C.
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“The aide's were respectful, reliable and friendly and staff responds timely to calls and needs”

Taylor B.
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TESTIMONIALS

“Everyone was great. I’ve come a long way due to the help of your aides. Thank you again!”

Jacqueline B.
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TESTIMONIALS

“You have a GEM in Mrs. Terry. She is worth so much more than she is paid! I miss her. Her help was timely, professional, and invaluable”

Manuel T.
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TESTIMONIALS

“Very very helpful, I was desperate when I called and that same day I had professional help. Tremendous your service”

Kevin J.
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TESTIMONIALS

“We had an exceptionally good experience with Always Best Care during my mother's illness. The management met with us and assigned caregivers almost immediately. As our needs evolved and increased, they were responsive and flexible. The caregivers were well-trained, kind, hard-working, and truly fine people whom we enjoyed having in the house.”

Eric S.
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TESTIMONIALS

“Thank you Jahima, Esther, Satta, Myra, Kelly & Susan. Carmen should be pleased. Keep up the good work, and be safe!”

Matthew T.
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TESTIMONIALS

“Words cannot express how grateful my family and I am for the kindness, care, and concern that was shown for my husband by the Always Best Care staff. Thank you for the exceptional attention to his comfort, as well as the wonderful insights, strength, knowledge, and emotional support you showed our entire family. Watching someone you love make the transition out of this life is a really difficult thing, and your wisdom and comfort helped us navigate this challenging time. I will always be thankful for the service you provided for him. I would also like to acknowledge the excellent care provided to my husband by Ms. Marie Louisjean. We thank Ms. Louisjean for her incredible patience, tenderness, and attention to his needs. We thank her for being such a dedicated caregiver. God has given her a very special talent and He has blessed her with a compassionate heart. I could not have asked for a more passionate group of people. May God continue to bless the Always Best Care staff as you continue to care for people in need.”

Francena R.
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TESTIMONIALS

“Gimbert & Carmen were very accommodating and knowledgeable with the needs of my father. They came out to his house and offered suggestions so that he would be able to get around with his walker easily. Their person took great care of my Dad. It is such a relief to my sister and I that we had someone stay with my Dad that was so reliable. I highly recommend them.”

Debbie T.
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TESTIMONIALS

“You have been outstanding in caregiving and concern for us both. We cannot thank you enough. Thanks for always being there for us in every way.”

Janet R.
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TESTIMONIALS

“Gimbert and Carmen Fernandez are very knowledgeable in the area of elder care services and how best to provide workable care solutions for aging relatives. They are well informed on current issues and available options. I speak from my own experience here and strongly recommend then and their company to anyone in need of assistance in this area. They are compassionate and caring people which is critical in their business!”

Con S.
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TESTIMONIALS

“My wife and I are eternally grateful to Always Best Care for the wonderful care they provided for our Aunt and Uncle as they battled with diminishing health and mental conditions. Carmen and Gimbert were always available to us to answer questions and discuss aspects of care that was needed. Without their help the situations that we faced would have been so much worse. God Bless.”

Joel R.
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TESTIMONIALS

“Your service was just what I needed. I would not hesitate to use your services in the future if needed. I would recommend you to anyone needing your help. Again, thank you for caring.”

Kathie D.
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“Mai was wonderful in every way. She gave great care to my father and also cared for me and my family.”

Arthur
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TESTIMONIALS

“ALWAYS BEST CARE, Princeton Junction is the place to call if you need help in caring for a loved one. We have a brother and his significant other who were living independently and when visiting them realized they had not been eating or keeping their home clean. Since we knew of Always Best Care and heard of their excellent reputation we contacted them. They immediately stepped in and assisted us in knowing what steps we needed to take. After taking both our brother and his significant other to the doctors and learning that they had the beginnings of Alzheimer’s disease, we met with Carmen who helped us set up a plan. She suggested that we start with a few days a week of in home care so that we would know that they were eating. She provided us with excellent aids that not only helped prepare meals, but also interacted with our family members to encourage socialization. These few days increased to five days a week which left us with Saturday and Sunday to monitor their eating. While this was taking place, Carmen helped us find an Assisted Living Community where they could move. We visited several in the area and decided on one after consulting with Carmen. She and Gimbert were always available to take our calls if we had any questions. They helped us with finding someone to clean out the house and assisted us in relocating our bother and his significant other to their new home. We have recommended Always Best Care to several of our neighbors who have needed assistance with caring for loved ones. Carmen is on top of any situation that needs attention. Whether a person needs an aid for a week, a month or indefinitely she arranges the right person for the client’s needs. Always Best Care, Carmen and Gimbert, cared for our family members as if they were their own family. We would not have been able to care for our family members as well as the aids from Always Best Care.Hopefully we will not need the services of Always Best Care again, but if we do we know that they will be there to help us.”

Elliot H.
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TESTIMONIALS

“It was a pleasure meeting Carmen! I appreciate the time she spent with me - her knowledge/advice, genuine caring, and friendly personality. We're managing well and hopefully that continues and if needed, we know to call ABC.”

Kimberly J.
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TESTIMONIALS

“My wife and I are eternally grateful to Always Best Care for the wonderful care they provided for our Aunt and Uncle as they battled with diminishing health and mental conditions. Carmen and Gimbert were always available to us to answer questions and discuss aspects of care that was needed. Without their help the situations that we faced would have been so much worse. God Bless.”

Joel R.
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TESTIMONIALS

“Angela was a very thorough, compassionate, and kind aide.”

Peter S.
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“We very much appreciate your flexibility, attention, and care”

Sonia T.
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TESTIMONIALS

“I am a current client of this provider I hired Always Best Care for Mom Monday through Friday. They are expensive, but that's the going rate, unfortunately. They were very reactive; I called them, and the next day, they were at the house doing the assessment to see what was exactly needed. However, there were two occasions where I called them and did not get a response back within 12 hours. On one occasion, I called them on a Friday afternoon, and they called me back on Saturday at 10:00. But, they're not bad. The person they recommended was wonderful. I don't have complaints about that.”

Maria382006

What is Non-Medical Senior Care in South Brunswick Township, NJ?

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Home is where the heart is. While that saying can sound a tad cliche, it is especially true for many seniors living in America. When given a choice, older adults most often prefer to grow older at home. An AARP study found that three out of four adults over the age of 50 want to stay in their homes and communities as they age.

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When you begin to think about why, it makes sense. Home offers a sense of security, comfort, and familiarity.

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The truth is, as we age, we begin to rely on others for help. When a family is too busy or lives too far away to fulfill this role, in-home senior care is often the best solution. Home care services allow seniors to enjoy personal independence while also receiving trustworthy assistance from a trained caregiver.

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At Always Best Care, we offer a comprehensive range of home care services to help seniors stay healthy while they get the help they need to remain independent. As your senior loved one gets older, giving them the gift of senior care is one of the best ways to show your love, even if you live far away.

 Senior Care South Brunswick Township, NJ

Types of Elderly Care in South Brunswick Township, NJ

To give our senior clients the best care possible, we offer a full spectrum of in-home care services:

Personal Care

Personal Care Services

If your senior loved one has specific care needs, our personal care services are a great choice to consider. Personal care includes the standard caregiving duties associated with companion care and includes help with tasks such as dressing and grooming. Personal care can also help individuals with chronic conditions like diabetes.

Common personal care services include assistance with:

  • Eating
  • Mobility Issues
  • Incontinence
  • Bathing
  • Dressing
  • Grooming

Respite Care South Brunswick Township, NJ
Home Helper

Home Helper Services

Sometimes, seniors need helpful reminders to maintain a high quality of life at home. If you or your senior has trouble with everyday tasks like cooking, our home helper services will be very beneficial.

Common home helper care services include assistance with:

  • Medication Reminders
  • Meal Preparation
  • Pet Care
  • Prescription Refills
  • Morning Wake-Up
  • Walking
  • Reading
 Caregivers South Brunswick Township, NJ
Companionship Services

Companionship Services

Using this kind of care is a fantastic way to make life easier for you or your senior loved one. At Always Best Care, our talented caregivers often fill the role of a companion for seniors. That way, older adults can enjoy their favorite local activities, such as visiting Reichler Park with friends while also receiving the care they need daily or weekly.

Common companionship services include:

  • Grocery Shopping
  • Transportation to Appointments
  • Nutritional Assistance
  • Conversation
  • Planning Outings
  • Completing Errands
  • Transportation to Community
  • Events and Social Outings
Home Care South Brunswick Township, NJ
Respite Care

Respite Care Services

According to AARP, more than 53 million adults living in the U.S. provide care to someone over 50 years old. Unfortunately, these caregivers experience stress, exhaustion, and even depression. Our respite care services help family caregivers address urgent obligations, spend time with their children, and enjoy nearby activities. Perhaps more importantly, respite care gives family members time to recharge and regroup. Taking personal time to de-stress reduces the risk of caregiver burnout. So, if you've always wanted to eat at the local Eno Terra Restaurant & Enoteca or visit Historic Van Liew-Suydam House, don't feel bad. Doing so is great for both you and your loved one.

At the end of the day, our goal is to become a valuable part of your senior's daily routine. That way, we may help give them the highest quality of life possible. We know that staying at home is important for your loved one, and we are here to help make sure that is possible.

If you have been on the fence about non-medical home care, there has never been a better time than now to give your senior the care, assistance, and companionship they deserve.

 In-Home Care South Brunswick Township, NJ

Benefits of Home Care in South Brunswick Township, NJ

Always Best Care in-home services are for older adults who prefer to stay at home but need ongoing care that friends and family cannot provide. In-home care is a safe, effective way for seniors to age gracefully in a familiar place and live independent, non-institutionalized lives. The benefits of non-medical home care are numerous. Here are just a few reasons to consider senior care services from Always Best Care:

Always Best Care offers a full array of care options for patients at all levels of health. With our trusted elderly care services, your loved one will receive the level of care necessary for them to enjoy the highest possible quality of life.

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Aging in Place: The Preferred Choice for Most Seniors

While it's true that some seniors have complicated medical needs that prevent them from staying at home, aging in place is often the best arrangement for seniors and their families. With a trusted caregiver, seniors have the opportunity to live with a sense of dignity and do so as they see fit - something that is unavailable to many older people today.

In-home care makes it possible for millions of seniors to age in place every year. Rather than moving to a strange nursing home, seniors have the chance to stay at home where they feel the happiest and most comfortable.

Here are just a few of the reasons why older men and women prefer to age at home:

How much does a senior's home truly mean to them?

A study published by the American Society on Aging found that more than half of seniors say their home's emotional value means more than how much their home is worth in monetary value. It stands to reason, then, that a senior's home is where they want to grow old.

With the help of elderly care in South Brunswick Township, NJ, seniors don't have to age in a sterilized care facility. Instead, they can age gracefully in the place they want to be most: their home. In contrast, seniors who move to a long-term care facility must adapt to new environments, new people, and new systems that the facility implements. At this stage in life, this kind of drastic change can be more harmful than helpful.

Institutional care facilities like nursing homes often put large groups of people together to live in one location. On any given day, dozens of staff members and caregivers run in and out of these facilities. Being around so many new people in a relatively small living environment can be dangerous for a seniors' health and wellbeing. When you consider that thousands of seniors passed away in nursing homes during the COVID-19 pandemic, opting for in-home care is often a safer, healthier choice for seniors.

Aging in place has been shown to improve seniors' quality of life, which helps boost physical health and also helps insulate them from viral and bacterial risks found in elderly living facilities.

For many seniors, the ability to live independently with assistance from a caregiver is a priceless option. With in-home care, seniors experience a higher level of independence and freedom - much more so than in other settings like a nursing home. When a senior has the chance to age in place, they get to live life on their own terms, inside the house that they helped make into a home. More independence means more control over their personal lives, too, which leads to increased levels of fulfillment, happiness, and personal gratification. Over time, these positive feelings can manifest into a healthier, longer life.

More independence, a healthier life, and increased comfort are only a few benefits of aging in place. You have to take into consideration the role of cost and convenience. Simply put, it's usually easier and more affordable to help seniors age in place than it is to move them into an institutional care facility. According to the US Department of Housing and Urban Development, seniors who age in the comfort of their homes can save thousands of dollars per month.

In-home care services from Always Best Care, for instance, are often less expensive than long-term solutions, which can cost upwards of six figures per year. To make matters worse, many residential care facilities are reluctant to accept long-term care insurance and other types of payment assistance.

With Always Best Care's home care services, seniors and their families have a greater level of control over their care plans. In-home care gives seniors the chance to form a bond with a trusted caregiver and also receive unmatched care that is catered to their needs. In long-term care facilities, seniors and their loved ones have much less control over their care plan and have less of a say in who provides their care.

 Elderly Care South Brunswick Township, NJ

Affordable Care

In-home care is a valuable resource that empowers seniors to age in place on their own terms. However, a big concern for many families and their loved ones is how much in-home care costs. If you're worried that in-home care is too expensive, you may be pleasantly surprised to learn that it is one of the most affordable senior care arrangements available.

Typically, hiring an Always Best Care in-home caregiver for a few hours a week is more affordable than sending your loved one to a long-term care facility. This is true even for seniors with more complex care needs.

At Always Best Care, we will work closely with you and your family to develop a Care Plan that not only meets your care needs, but your budget requirements, too. Once we discover the level of care that you or your senior need, we develop an in-home care plan that you can afford.

In addition to our flexible care options, families should also consider the following resources to help offset potential home care costs:

If your loved one qualifies, Medicaid may help reduce in-home care costs. Review your NJ's Medicaid program laws and benefits, and make sure your senior's financial and medical needs meet Medicaid eligibility requirements.
Attendance and aid benefits through military service can cover a portion of the costs associated with in-home care for veterans and their spouses.
Many senior care services like in-home care are included in long-term care insurance options. Research different long-term care solutions to find a plan that provides coverage for senior care.
Home care can be included as part of a senior's private insurance plan. Read over your loved one's insurance policy carefully or speak with their insurance provider to determine if in-home care is covered.
Depending on the life insurance plan, you may be able to apply your policy toward long-term care. You may be able to use long-term-care coverage to help pay for in-home elderly care.
 Senior Care South Brunswick Township, NJ

Compassionate Care. Trusted Caregivers.

When you or your senior loved one needs assistance managing daily tasks at home, finding a qualified caregiver can be challenging. It takes a special kind of person to provide reliable care for your senior loved one. However, a caregiver's role involves more than meal preparation and medication reminders. Many seniors rely on their caregivers for companionship, too.

Our companion care services give seniors the chance to socialize in a safe environment and engage in activities at home. These important efforts boost morale and provide much-needed relief from repetitive daily routines. A one-on-one, engaging conversation can sharpen seniors' minds and give them something in which to be excited.

At Always Best Care, we only hire care providers that we would trust to care for our own loved ones. Our senior caregivers in South Brunswick Township, NJ understand how important it is to listen and communicate with their seniors. A seemingly small interaction, like a short hug goodbye, can make a major difference in a senior's day. Instead of battling against feelings of isolation, seniors begin to look forward to seeing their caregiver each week.

Understanding the nuances of senior care is just one of the reasons why our care providers are so great at their job.

Unlike some senior care companies, our caregivers must undergo extensive training before they work for Always Best Care. In addition, our caregivers receive ongoing training throughout the year. This training ensures that their standard of care matches up to the high standards we've come to expect. During this training, they will brush up on their communication skills, safety awareness, and symptom spotting. That way, your loved one receives the highest level of non-medical home care from day one.

Assisted Living Referral Services

While it's true that many seniors prefer to age at home, sometimes in-home care isn't the best fit. For those seniors and their families, choosing an assisted living facility makes more sense. Unfortunately, finding the optimal care facility is easier said than done in today's day and age. That's when Always Best Care's assisted living referral services begin to make a lot of sense.

Assisted living is a form of housing intended for seniors who require varying degrees of medical and personal attention. Accommodations may include single rooms, apartments, or shared living arrangements. Assisted living communities are typically designed to resemble a home-like environment and are physically constructed to encourage the independence of residents.


Respite Care South Brunswick Township, NJ

At assisted living communities, seniors receive help with daily activities such as bathing, dressing, and eating. They may also benefit from coordination of services with outside healthcare providers, and monitoring of resident activities to ensure their health, safety, and well-being. Caregivers who work at assisted living communities can also provide medication administration and personal care services for older adults.

Other services offered within assisted living communities can include some or all of the following:

  • Housekeeping
  • Laundry
  • Recreational Activities
  • Social Outings
  • Emergency Medical Response
  • Medication Monitoring
  • Family Visitation
  • Personal Care
 Caregivers South Brunswick Township, NJ

At Always Best Care, our representatives can match your senior's emotional, physical, and financial needs with viable assisted living communities nearby. Results are based on comparative data, so you can select the best choice for you or your loved one.

Always Best Care works closely with local senior living communities to gain valuable knowledge that we then use to help seniors and their loved ones make informed decisions. This information can include basic care and rent, resident availability, and services provided. Because Always Best Care is compensated by these communities, we provide senior living referral services at no extra cost to you.

Some of the most popular assisted living communities to consider in our area include the following:

  • Ciel of Princeton
  • Complete Care at Park Place
  • Oak Woods Senior Residence
  • CareOne at East Brunswick Assisted Living
  • GoldenView Living
  • Oasis Senior Advisors Jersey Shore
Home Care South Brunswick Township, NJ

For many seniors, moving into a senior living community revolves around how and when they want to make a transition to more involved care. Some seniors are more proactive about transitioning to independent living. Others choose to remain home until their care needs or other requirements are satisfied. Remember - our staff is here to help. Contact our office today to learn more about assisted living communities and how we can find a facility that exceeds your expectations.

 In-Home Care South Brunswick Township, NJ

Taking the First Step with Always Best Care

The first step in getting quality in-home care starts with a personal consultation with an experienced Always Best Care Care Coordinator. This initial consultation is crucial for our team to learn more about you or your elderly loved one to discover the level of care required. Topics of this consultation typically include:

A discussion of your needs and how our trained caregivers can offer assistance in the most effective way

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A draft of your care plan, which includes highly detailed notes and a framework for the care that you or your senior will receive

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Discuss payment options and help coordinate billing with your insurance provider

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Our caregivers are trained to spot changes that clients exhibit, like mental and physical decline. As your trusted senior care company, we will constantly assess and update your Care Plan to meet any new emotional, intellectual, physical, and emotional needs.

If you have never considered in-home care before, we understand that you and your family may have concerns about your Care Plan and its Care Coordinator. To help give you peace of mind, know that every team member and caregiver must undergo comprehensive training before being assigned to a Care Plan.

At the end of the day, we only hire the best of the best at Always Best Care. Whether you need home care in South Brunswick Township, NJ 24-hours a day or only need a respite for a couple of hours, we are here to serve you.

When you're ready, we encourage you to contact your local Always Best Care representative to set up a Care Consultation. Our Care Coordinators would be happy to meet with you in person to get to know you better, discuss your needs, and help put together a personalized Care Plan specific to your needs.

 Elderly Care South Brunswick Township, NJ

Latest News in South Brunswick Township, NJ

Election 2024: Archana ‘Ann’ Grover For South Brunswick Council

Incumbent Ann Grover is seeking another term on the Council. She talks about her plans for the township's future in a Q&A with Patch. Patch Staff|Updated Tue, Oct 15, 2024 at 11:04 am ETSOUTH BRUNSWICK, NJ — Councilwoman Archana “Ann” Grover is seeking another term on the Town Council.In a Q&A with Patch, she talks about issues facing the township and lists her favorite places to visit in South Brunswick.The general election is on Nov. 5.Patch has sent out a questionna...

Incumbent Ann Grover is seeking another term on the Council. She talks about her plans for the township's future in a Q&A with Patch.

Patch Staff

|Updated Tue, Oct 15, 2024 at 11:04 am ET

SOUTH BRUNSWICK, NJ — Councilwoman Archana “Ann” Grover is seeking another term on the Town Council.

In a Q&A with Patch, she talks about issues facing the township and lists her favorite places to visit in South Brunswick.

The general election is on Nov. 5.

Patch has sent out a questionnaire to all Council candidates. They will be published as we receive them. If you are a candidate and haven’t heard from us, please contact Sarah Salvadore at [email protected] for information on being featured in a candidate's profile and submitting campaign announcements.

Name: Archana "Ann" Grover

Find out what's happening in South Brunswickwith free, real-time updates from Patch.

Age: 66

Party: Democrat

Town of residence: South Brunswick

Education: B.A in Economics and Political Science

Occupation: Retired from Middlesex County

1. What drove you to seek public office?

I have worked for the county government my entire professional career and love to work and help people. I have been retired now for the last two years and found joy in helping residents in our community.

2. What sets you apart from the other candidates?

I believe what sets me apart from other candidates is my perspective. I am an avid traveler who learns by exploring other cultures. The broader perspective I have the more I can relate to and understand the needs of our diverse community. This township has grown significantly, since I moved here in 1980, with people from all walks of life. I think my experiences and perspective have helped contribute to the success of the township and will continue to do so.

3. What, according to you, is the biggest issue facing the township right now?

There are many issues facing townships like ours. Recently, there have been discussions about the growth needs of housing, open space as well as the safety of our residents.

4. The township had to increase taxes due to $1.8 million overspending in the past. What are your plans to ensure no overspending occurs in the future?

“Overspending” is prohibited in state law. Our budget was balanced and was approved by the state. We are not allowed to “overspend”. When we reported, our revenue last year was behind projections, but it was resolved by the end of the fiscal year. In our new budget, we are not increasing any costs except for our collective bargaining responsibilities. We continually review our revenue and spending projections to ensure a balanced budget which we have delivered year after year.

5. Several redevelopment projects are taking place in town. What’s your take on this?

Redevelopment is the lifeblood of any community. Investment in unused properties will drive renewed growth. For example, the superfund site has been redeveloped into warehouse projects which will help with the revenue and protect human health and the environment by cleaning the contaminated sites. These tools the state provides our township allow us to enhance economic growth.

6. Even as recession fears fade, the cost of living continues to be a nationwide problem. What are your plans to keep South Brunswick affordable for young families and seniors?

Our team works very hard to provide a variety of opportunities to have a strong quality of life in South Brunswick. For example, the open spaces and parks/rec programs throughout the year provide enrichment to young children. Our senior center provides significant services for our community, in fact, I attend many of the classes/seminars in the senior center which keep me, and my peers educated in a variety of ways.

7. What is your favorite part about living in South Brunswick?

My favorite part about living in South Brunswick is the diversity that we have created, a strong community due to the diversity of people, thoughts and experiences.

8. Favorite place to visit with family in South Brunswick?

I enjoy Veterans Park, Durga Temple, Slack Carroll House, and the trail systems.

Have a correction or a news tip? Email [email protected]

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Palmeras Entertainment Opens on Route 18 South

EAST BRUNSWICK, NJ - Ladies and Gentlemen, welcome to Palmeras Entertainment at 1031 Route 18 South, East Brunswick which officially opened on September 24. Let the games begin.East Brunswick Mayor Brad Cohen cut the ribbon yesterday on the family fun venue and event space that has captured the interest of resident and travelers for nearly three years as the community looked on.“This is the most anticipated opening in my eight years as mayor,” said Cohen.Sign Up for FREE South Brunswick Newsletter...

EAST BRUNSWICK, NJ - Ladies and Gentlemen, welcome to Palmeras Entertainment at 1031 Route 18 South, East Brunswick which officially opened on September 24. Let the games begin.

East Brunswick Mayor Brad Cohen cut the ribbon yesterday on the family fun venue and event space that has captured the interest of resident and travelers for nearly three years as the community looked on.

“This is the most anticipated opening in my eight years as mayor,” said Cohen.

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The mayor was joined by Robert Zuckerman, Economic Development Officer, and Ronnie Li and Jay Grosholz of the East Brunswick Regional Chamber of Commerce, representing Team East Brunswick at yet another opening as Route 18 becomes a revived commercial, entertainment, medical, and retail corridor. Earlier this week, Cohen and township officials broke ground for the new hockey/skating arena near Tices Lane in Legacy Plaza.

Holding the red ribbon for Team Palmeras was the Trantino family who are striving to bring a fun, contemporary, stylish location to life where families can relax together. Steve Trantino, East Brunswick High School class of 2010, thanked the township for the support given to both the family and the venue.

Palmeras Entertainment is a family-centered entertainment venue that features bowling, arcade games, party rooms, foosball, billiards, virtual golf, and a food venue. It is an exceptionally lovely new business, located on a high point in town where glass walls allow an unparalleled view down Route 18 South. The location bills itself as a restaurant/dry bar/café whose owners hope to host local families, groups, and individuals looking for some sports-related fun.

"We want people to feel safe and comfortable here," said Trantino, who has overseen a design where "Everyone can have fun together."

The expansive top floor has begun to be a popular event space with catered food and beverages for groups up to 150. It has a dance floor and performance area, and an unparalleled view down Route 18. Moving forward, this space may be adapted as a lounge or restaurant. Right now, it's a celebration venue.

Palmeras' main floor centers on a giant television screen that dominates the whole area at the coffee bar and casual dining at the entrance. To the right are the "hyper bowling" lanes for lit up bumper bowling games. Here's the definition: "For anyone looking for fun. HyperBowl is a great game to begin with and see just how much fun and challenging HyperBowling can be. Take aim at the colored targets on the lanes and multiply your pinfall. It may look easy at first, but watch out. Each level increases in difficulty." Though the game uses standard bowling balls, the rules and competition targets are different. It's still important to knock down as many pins as you can, but there are opportunities to score points by interacting with the game.

Palmeras is the first HyperBowling location in New Jersey. The three-floor entertainment center hosts a downstairs arcade with (mostly) non-violent games and virtual entertainment. There is a "7-D" simulation theater where patrons can watch movies in seats design to duplicate the action on the screen, creating the sense of being on a roller coaster, for example. Yesterday, attendees engaged with the Pirate story. “Watched” is too simple a description of the experience. Get ready to rock this ride, which costs $10.

“Who needs Disney? ” asked Ronnie Li, “We can have a great time right here in East Brunswick.” Palmeras Entertainment has become on of the newest members of the Regional Chamber of Commerce.

There's regular bowling, too, and a size-adapted bowling lane/party area for small children.

Throughout the location, party spaces of varying types make even more family or small-group fun available to patrons. The top floor is an enormous hosting space, again featuring light and windows, a water wall, a fireplace, and comfortable, contemporary seating.

Here's what to know before you go:

Election 2024: Barry Nathanson For South Brunswick Board Of Education

Nathanson, who has served on the BOE for 23 years, is seeking reelection this November. Patch StaffSOUTH BRUNSWICK, NJ - Incumbent Barry Nathanson is seeking another term on the South Brunswick Board of Education.Nathanson has served on the BOE for 23 years and believes his experience can steer the district in the right direction. In a Q&A with Patch, he outlines his plans for the school district.The election is on Tuesday, Nov. 5.Name: Barry NathansonAge: 66...

Nathanson, who has served on the BOE for 23 years, is seeking reelection this November.

Patch Staff

SOUTH BRUNSWICK, NJ - Incumbent Barry Nathanson is seeking another term on the South Brunswick Board of Education.

Nathanson has served on the BOE for 23 years and believes his experience can steer the district in the right direction. In a Q&A with Patch, he outlines his plans for the school district.

The election is on Tuesday, Nov. 5.

Name: Barry Nathanson

Age: 66

Find out what's happening in South Brunswickwith free, real-time updates from Patch.

Education: BS. of Economics & BFA from Franklin Pierce University, New Hampshire

Occupation: Asst. Customer Service Manager, NJ Turnpike Authority

1. Why are you seeking a seat on the South Brunswick Board of Education?

I am seeking a seat on the South Brunswick Township Board of Education because I am deeply committed to the education and well-being of our students and the overall health of our community. Having served on the board for 23 years, including roles as Vice President and President, I have witnessed the transformation and challenges within our district. My guiding principle of “Putting Kids First” drives my advocacy for policies that enhance our educational experiences and support our teachers and staff, who play a pivotal role in our children's success. I believe that my extensive experience and established relationships within the community will allow me to effectively address the needs of our schools and ensure that every child has access to a high-quality education.

2. What sets you apart from the other candidates?

What sets me apart from other candidates is my significant experience and proven track record of leadership within the South Brunswick Township Board of Education. With 23 years on the Board, I have developed a deep understanding of our district's strengths and areas for improvement. My roles as Chair of the Operations Committee and active member of the Negotiating Committee have equipped me with the skills to navigate complex challenges and seize opportunities effectively. Moreover, my unwavering commitment to fostering a positive, inclusive environment where every student, staff member, and community member feels valued distinguishes my approach. I am not just a candidate; I am a dedicated advocate for our students and families, and I envision a collaborative future where we all work together to build bright futures for our young learners.

3. What, according to you, is the biggest issue facing the school district?

In my view, the biggest issue facing our school district is the urgent need to prioritize safety, especially in light of the ongoing gun violence and threats that affect schools nationwide. It is imperative that we secure a dedicated allotment of resources to address these safety concerns comprehensively. For the past six years, our district has faced a continued deficit model of budgeting, forcing difficult choices that undermine our ability to protect our students fully. Safety cannot be compromised; it must be our top priority. Following safety, I believe that student programming, class sizes, and extracurricular activities are critical issues that require our attention. We must ensure that our students have access to a well-rounded educational experience that fosters both academic and personal growth. Additionally, mental health support should have its own dedicated funding line, as it is intricately tied to the safety and well-being of our students. While we have a robust chain of command, it’s essential that we effectively address concerns at the school or teacher level. When parents reach out to Board members, we are obligated to inform the Superintendent and guide them to the appropriate channels for prompt support. This year, we aim to enhance follow-up measures from the administration to ensure that all concerns are adequately addressed. Moreover, supporting our struggling students is essential. The success of the district as a whole depends on how well we uplift those who face challenges. By using data effectively, we can direct our initiatives to create strong pathways for college and career readiness for all students. Simultaneously, we must continue to provide high-level programming that keeps our students challenged and engaged, ensuring they are well-prepared to enter Tier 1 colleges and universities. Together, these initiatives will strengthen our district and ensure a thriving educational environment for every student in South Brunswick.

4. Are you happy with the way the district has handled state aid cuts and budgetary constraints? What would be your approach?

I am genuinely pleased with how our school district has navigated the challenges posed by state aid cuts and budgetary constraints. South Brunswick has demonstrated exemplary leadership, primarily due to having one of the best Business Administrators in the state. The district has consistently voiced its disapproval regarding the state’s handling of the School Funding Reform Act (SFRA), advocating for a fairer distribution of resources. While New Jersey continues to make commendable efforts to fund public schools, the reality is that we have seen significant losses in school revenues over the past decade, which affects our ability to meet spending targets. I wholeheartedly support our district's proactive response in fighting for the passage of A4161, which provided $14.2 million directly to South Brunswick. This funding has enabled the district to mitigate many potential staffing cuts, demonstrating a strong commitment to maintaining high-quality educational services. Moreover, I appreciate the strategic approach our district employs in managing its budget. We actively consider multiple factors that impact student outcomes and prioritize targeting specific populations, such as low-income and low-achieving students. The recognition that we need to address labor market conditions for educators and focus on essential capital improvements reflects a commitment to long-term planning. The initiatives taken, such as establishing a dedicated health center for staff, highlight a forward-thinking strategy that simultaneously addresses rising healthcare costs and reallocates funds to essential services. I commend the district's investment in sustainability measures like solar panels, which not only enhance cost-efficiency but also demonstrate our commitment to environmental responsibility. I am also in strong agreement with the board’s diligent efforts in exploring revenue-generating initiatives. Raising rental fees for facilities and encouraging local businesses to sponsor our programs are smart strategies that help bolster our financial standing. The successful renegotiation of our food service contract, which has led to better quality food at lower costs, exemplifies the district’s ability to enhance services while maintaining financial responsibility. In summary, I fully support the district's comprehensive approach to budgeting and resource allocation, which balances immediate needs with long-term benefits. Together, we are working to ensure that we meet the diverse needs of all our students while sustaining the integrity and future success of our district. I'm proud to be a part of this ongoing effort to create an enriching educational environment for every student in South Brunswick.

5. Despite budgetary challenges, SBSD is consistently ranked among the top school districts in NJ. What do you think the district is doing right?

South Brunswick School District (SBSD) has managed to maintain its high ranking among New Jersey school districts despite budgetary challenges due to a combination of strategic initiatives and a commitment to excellence. Here are some key areas where the district is excelling:

In summary, South Brunswick School District is doing a remarkable job by focusing on student well-being, academic excellence, community engagement, equity, technology integration, sustainability, professional development, and sound budget management. These strategic priorities not only contribute to their high ranking but also ensure that all students receive a well-rounded, high-quality education, equipping them for success in the future.

6. What other aspects need to be improved in the school district?

While South Brunswick School District (SBSD) has many strengths, there are areas that could benefit from improvement, particularly in communication and community engagement. The Board of Education meets every two weeks to discuss vital matters such as the budget, facilities, and curriculum, with updates from committee chairs. These discussions are conducted within the framework of ethics and privacy laws, ensuring transparency and accountability. Additionally, the implementation of a monthly newsletter is a positive step toward enhancing communication. However, despite these initiatives, there remains a noticeable gap in the community's understanding of the board’s responsibilities and decision-making processes. To bridge this gap, I, along with my fellow board members, am committed to focusing on improving our communication strategies. It's worth noting that the superintendent and senior staff are already engaging in these efforts through regular updates and outreach initiatives; however, we believe there is more that can be done collectively.

Here are a few specific areas where enhancements can be made:

7. Is there anything else you would like to share about yourself or your campaign?

I want to take this opportunity to highlight the critical importance of prioritizing safety, student programming, and mental health support in our district. Together, we can make a profound impact on the lives of our students and staff by ensuring they feel secure, supported, and engaged in their learning environments. I firmly believe that the South Brunswick school district can continue to build a brighter future where every student has the opportunity to thrive. My vision is for a community that fosters resilience, creativity, and academic excellence for all. On a personal note, I would like to extend my heartfelt gratitude to the people of South Brunswick for their unwavering support over these past 23 years. Your belief in our shared mission has been invaluable. I am excited to continue our work together in my new term, striving to ensure that every student can reach their full potential.

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South Brunswick Reaches Settlement, Becomes First Town to Meet New Affordable Housing Obligations Over Next Decade

By Jacob TurchiPublished September 19, 2024 at 3:05 PMLast updated September 19, 2024 at 3:05 PMSOUTH BRUNSWICK, NJ - The township has reached a settlement agreement with the state over affordable housing, according to The Fair Share Housing Center. This settlement would make South Brunswick the first municipality in the state to meet its fourth round obligations under New Jersey’s Mount Laur...

By Jacob Turchi

Published September 19, 2024 at 3:05 PM

Last updated September 19, 2024 at 3:05 PM

SOUTH BRUNSWICK, NJ - The township has reached a settlement agreement with the state over affordable housing, according to The Fair Share Housing Center. This settlement would make South Brunswick the first municipality in the state to meet its fourth round obligations under New Jersey’s Mount Laurel Doctrine, the landmark state supreme court case requiring municipalities to provide its fair share of affordable housing.

This settlement would end nine years of litigation and lead to the production of the town’s fair share of affordable homes over the next ten years. The agreement will be determined by a trial court in November, according to a press release.

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In 2015, the New Jersey Supreme Court held that the judicial system would be responsible for municipal compliance with the Mount Laurel Doctrine. Since then, The Fair Share Housing Center was designated as a legal entity to represent the interests of the public. They have entered into affordable housing settlement agreements with more than 340 municipalities throughout the state, one of which was South Brunswick Township.

“After many tumultuous years of litigation, South Brunswick is wisely getting ahead of the curve by planning now for the next decade,” said Josh Bauers, director of exclusionary zoning litigation at Fair Share Housing Center, “Good planning means planning in advance — this allows time for municipalities to find appropriate sites and develop strong partnerships to produce these much-needed homes.”

Ahead of the fourth round of obligations starting in 2025, Governor Murphy signedlegislation that establishes future enforcement of the Mount Laurel Doctrine, streamlines the affordable housing development process, and codifies the method used to determine each municipality’s affordable housing obligations.

The Department of Community Affairs is now required to provide initial guidance numbers to each municipality by October 20 on their affordable homes obligations over the next decade. Municipalities have until January 31, 2025 to adopt that number or provide their own calculation consistent with legislation.

South Brunswick is the first municipality in the state to meet the fourth round obligation under these new guidelines, according to The Fair Share Housing Center. They say the township’s plan includes redevelopment and repurposing of existing structures, extending expiring affordability controls, producing supportive housing units for people with special needs, and working with non-profit to bring about more family housing.

“I am encouraged to see a community already taking advantage of the state’s new affordable housing law to settle their affordable housing goals,” said Assembly Housing Chairwoman Yvonne Lopez, “South Brunswick’s agreement demonstrates the many tools and resources available in the new housing law, allowing them to meet their 3rd and 4th Round obligations in an efficient and fair process. I am confident this agreement will demonstrate to municipalities the utility of the new law in meeting fair share obligations and protecting hard-working families in search of a safe and affordable place to call home.”

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