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Oak View Group has announced the creation of a national Theater Alliance with an initial roster of venues in markets across North America that will benefit from collective buying power, routing of non-traditional content, sponsorship opportunities, industry best practices and resources, as well as shared proceeds from an annual fundraising gala.

The announcement was to be made at the Association for Performing Arts Professionals conference in New York this afternoon.

Named senior director of the Theater Alliance is recent Oak View Group hire Noël Mirhadi, formerly a music agent at multiple major talent agencies. She’s spearheading the Alliance alongside Joe Giordano, OVG vice president overseeing the Theater Alliance as well as the previously formed Arena and Stadium Alliances.

(Oak View Group is parent company to Pollstar and VenuesNow),

“What we’re trying to do is to meet the needs of the venues where they are and make sure that we’re creating value for the entire ecosystem here,” said OVG360 CEO Chris Granger. ”We want to serve the industry and all of its stakeholders. That means how do we best serve the venue, the artists, the fans and corporate partners in the communities in which we operate? All members are going to have access to everything, but venues are different. They do have similar challenges, but they’re gonna be different in terms of what matters most to them.”

Modeled largely after OVG’s Arena Alliance that launched in 2015, the Theater Alliance is designed to provide similar services to a sector that may not have the resources, seating capacity or staff of the typical arena or stadium-sized venue.

“It’s important to note that outside of booking, these buildings have operated kind of in a silo historically,” Giordano said. “Now we’re bringing together all the different departments, from operations, ticketing F&B, all the different things that make the wheel turn.”

Giordano was previously assistant general manager at the BOK Center in Tulsa, also an ASM Global regional booking manager and content developer overseeing more than 40 venues. He notes the Alliance’s “five pillars” – book together, buy together, sell together, think together and brand together. He says the Theater Alliance is an example of the “brand together” mantra, “Showing how high-level the network is and how the program can maximize their revenue and increase buying power.”

Theater Alliance membership is invite only, with Granger saying the annual fee is around the middle five-figure mark. He says the Alliance seeks top-class venues and organizations interested in a long-term relationship.

“We are going out proactively to those venues and operators that are the best of the best,” Granger said. “The value of the Alliance comes not just from the OVG partnership, but from the relationship with one another, right? We want you to participate with us for, let’s say, three or five years as a starting point. We want to make sure there is opportunity for you to reap the benefits of the collective and for us to learn as much as we can about your venue. A one-year relationship serves nobody.”

The Alliance venues (see below for list) range from New York properties Beacon Theatre, Theater at MSG and Radio City Music Hall and extends to other high-profile theaters such as ACL Live at Moody Theater in Austin, the Pabst Theater Group in Milwaukee to the Paramount Theatre in Oakland.

“We are thrilled to be amongst the first members of Oak View Group’s Theater Alliance. OVG has proven to be an innovator in our industry,” says Pabst Theater Group Chief Operating Officer and talent buyer Matt Beringer. “With the formation of the Theater Alliance, we look forward to combining their expanded national reach and expertise with our 20 years of experience booking and operating world class independent concert venues.”

“313 Presents is proud to be an inaugural member of the OVG Theater Alliance,” added Howard Handler, president of 313 Presents in Detroit. “The Fox Theatre, Detroit’s crown jewel, is a destination for everyone within our community. This alliance provides opportunities for us to share and learn best practices from other iconic theatres around the country and to deliver even more to artists, tours and our guests.”

Mirhadi has extensive experience in the theater world, being a classically trained musician herself and for 14 years working at talent agencies representing artists largely within the performing arts realm. She says she jumped at the chance to help form the Alliance with Giordano called.

“It was an easy sell coming from Joe, a longtime colleague and friend,” said Mirhadi. “He really wanted someone who had deep knowledge and relationships in the theater space to help identify these partners to formulate not only the menu of services we’re offering but also identify which we wanted to be part of our inaugural class.” She said there are active discussions with several other potential member venues, which could be announced in the coming months.

The Theater Alliance is establishing its own philanthropic organization to raise funds to be shared among members, with proceeds going either directly to non-profit members to philanthropic partners of privately owned or for-profit members to benefit programs such as local music or art education programs.

“Many of these buildings are nonprofit in nature and are extremely expensive to run and operate, so we thought that it was important to support them at the philanthropic level as well,” Mirhadi said. In partnership with music industry’ social responsibility program Music’s Promise, the Theater Alliance Fund will be open for donations all year, Mirhadi said, with an annual benefit gala rotating cities.

Following the announcement at APAP, there will be networking opportunities for Theater Alliance members over the weekend, Mirhadi said, followed by setting up initial upcoming conference calls and consultations.

“All of that will be activated very quickly start on Friday,” Mirhadi added.

Oak View Group Theater Alliance Members

This story has been updated.

VISALIA, CALIF. — The Mogharebi Group (TMG) has brokered the sale of Oak View Apartments, a garden-style multifamily community at 4700 W. Caldwell Ave. in Visalia. A Southern California-based private investor acquired the asset from a Los Angeles-based private investor for $50 million.

Built in 1990 and partially renovated in 2022, Oak View Apartments features 237 residences in a mix of one-, two- and three-bedroom layouts, ranging from 608 square feet to 1,170 square feet, spread across two-story apartment buildings and single-level duplexes on a 16.5-acre site. Community amenities include two swimming pools, a resident clubhouse with full kitchen, business centers, fitness centers, tot lots, sports courts and laundry facilities.

The buyer plans to upgrade the 173 un-renovated units.

Otto Ozen of TMG represented the seller in the deal.

PHOENIX — Newmark has arranged the $255 million sale of a four-property, Class A seniors housing portfolio in Phoenix and its suburbs.

The LivGenerations portfolio totals 546 units comprising independent living, assisted living and memory care units. The seller built all four communities — LivGenerations Agritopia, LivGenerations Ahwatukee, LivGenerations Pinnacle Peak and LivGenerations Mayo Boulevard — between 2014 and early 2022.

Newmark represented the seller, regional owner-operator and developer Liv Communities, in the transaction. The buyer was not disclosed.

BARDSTOWN, KY. — Northmarq’s Louisville office has secured the $3 million refinancing of Wilson & Muir Plaza, a 63,598-square-foot retail center located at 100 W. John Rowan Blvd. in Bardstown, roughly 40 miles southeast of Louisville. Randall Waddell of Northmarq negotiated a blended interest rate of 4.9 percent fixed over a 19-year term on behalf of the undisclosed borrower. A new anchor tenant — Marshalls — recently opened at the property.

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NASHVILLE, TENN. — Matthews Real Estate Investment Services has brokered the sale of a 10,656-square-foot shopping center located at 6700 Charlotte Pike in Nashville, about six miles outside of the city’s downtown district. The property is currently under construction and is fully preleased to tenants including Chase Bank, Pacific Dental Services and Sleep Outfitters, all of which are on 10-year leases. Hutt Cooke and Clay Smith of Matthews represented the seller, a partnership of five individual investors, in the $8.4 million, all-cash transaction. An undisclosed private investor acquired the property in a 1031 exchange.

CALHOUN COUNTY, S.C. — Red Rock Developments has preleased the first speculative distribution facility at Sandy Run Industrial Park in Calhoun County, roughly 20 miles south of Columbia, to Smart Warehousing, a warehousing, fulfillment and technology solutions company. The tenant will occupy the full 497,952 square feet of the building, which is scheduled to be completed in the second quarter of 2023. The property is located near an Amazon distribution center, Nephron Pharmaceuticals, the PS Air HUB and the Columbia Metropolitan Airport. Chuck Salley, Dave Matthews, Thomas Bear and John Peebles of Colliers represented Red Rock in the lease negotiations. John Sharpe and John DeCuto of Lee & Associates represented Smart Warehousing.

Oak View Group (OVG), the global venue development, advisory, and investment company for both the sports and live entertainment industries, recently announced that Kenneth Gaber has joined the company to lead its hospitality division, as president, food services, OVG Facilities. Based in Philadelphia, Pennsylvania, Gaber starts his new role effective immediately and will report to Chris Granger, CEO, Oak View Group Facilities.

With more than 20 years of experience, Gaber will lead the food and beverage line of business within OVG Facilities, setting and overseeing the culinary, technology, and operational strategy for the division. Gaber’s appointment follows Oak View Group’s acquisition of Spectra, one of the industry’s leading food and beverage and hospitality providers, to create a leading full-service live events company.

Granger commented, “Since completing the acquisition of Spectra, bringing in talented, innovative, values-driven people to grow the OVG Facilities team is of the highest importance. Ken brings decades of valuable industry experience, creativity, and a fresh approach, and we’re pleased to welcome him aboard.”

“With so many different arena projects in the works, as well as the expansion of OVG’s new food and beverage division, it’s an exciting time to join the world-class team at OVG,” said Gaber. “I look forward to working with OVG and our clients to re-imagine the hospitality space.”

Before joining OVG, Gaber served as vice president of operational excellence / strategic operations since 2019 with Delaware North Sportservice. While there, he was responsible for business growth strategies, location openings, menu planning, technology deployments, and operational strategies for current and new accounts. In this capacity, he was also responsible for all aspects of procurement, staffing, strategic planning, and financial operations for OVG’s Climate Pledge Arena in Seattle, the widely acclaimed new home of the Seattle Kraken, and assisted with many of these aspects for UBS Arena at Belmont Park, the exciting new home of the New York Islanders.

Gaber previously served as general manager for Delaware North from 2016 to 2019 at American Family Field, home of Major League Baseball’s Milwaukee Brewers, where Delaware North provides food, beverage, and retail services. During his tenure, he was instrumental in the 2017 multimillion-dollar upgrade to the concessions program, part of the largest and most comprehensive renovation in the history of the ballpark. He collaborated with the Brewers to bring the culinary concession vision to life, including 11 new concession stands and two new field-level bars. The redevelopment garnered an impressive honor from one of baseball’s most respected publications – Ballpark Digest recognized Miller Park with its 2017 honors for Best New Concessions Experience.

Gaber began his career with Levy in 2006 as general manager of suites at Philips Arena in Atlanta and later served as director of operations at Ripken Stadium in Aberdeen, Md., and director of premium services role for the company at the Boston Convention Center in Massachusetts. From 2012 to 2015, he served as director of operations at Charlotte Motor Speedway in Concord, N.C. – managing Levy’s food service operation that included 150 suites and concessions for as many as 165,000 fans. From 2015 to 2016 Gaber served as director of operations at the FedEx Forum, home for Memphis Grizzles. Gaber earned a bachelor’s degree in business management at Johnson & Wales University in Providence, R.I.

Oak View Group (OVG) is a global sports and entertainment company founded by Tim Leiweke and Irving Azoff in 2015. OVG is focused on being a positive disruption to business as usual in the sports and live entertainment industry and currently has eight divisions across four global offices (Los Angeles, New York, London, and Philadelphia). OVG leads the operations of Climate Pledge Arena at Seattle Center and UBS Arena in Belmont Park, NY as well as arena development projects for Moody Center in Austin, TX; Royal Farms Arena in Baltimore, MD; Coachella Valley Arena in Palm Springs, CA; Co-op Live in Manchester, UK; Arena São Paulo in São Paulo, BZ; and OVG’s first project north of the border, the redevelopment of the Hamilton, Ontario Arts & Entertainment District, which includes the FirstOntario Centre Arena. OVG Global Partnerships, a division of OVG, is the sales and marketing arm responsible for selling across all OVG arena development projects. OVG Facilities, a division of OVG, is the facility management, booking, security, and sanitizations services arm that performs services for both OVG’s arena development projects and clients on a 3rd party basis. OVG Media & Conferences, a division of OVG, publishes Pollstar and VenuesNow, in addition to hosting live entertainment-centric conferences around the world. OVG’s Arena Alliance, a division of OVG, is a collection of the top 32 venues in North America that provides a platform for booking, content, and sponsorship sales opportunities. In August 2021, OVG announced its acquisition of Spectra, one of the industry’s leading venue management and hospitality providers, to create one world-class, full-service live events company. Learn more at their website.

This story originally published on June 26, 2020

Former Texas President Gregory L. Fenves promised the Longhorns’ basketball teams would have first dibs on any scheduling dates in the new $338-million Moody Center.

Oak View Group, the California-based outfit that wrote the check, had no issue with that. Best to get it in writing, though.

According to the 124-page contract between UT and its new partner, the university reserved 60 calendar days each year — the majority being UT men’s and women’s basketball games and UT and high school graduation ceremonies.

EXCLUSIVE: Touring UT's new Moody Center arena (yes, we talked to Matthew McConaughey)

Scheduling “must be a cooperative endeavor,” but Oak View Group’s managers will have scheduling priority from March through October for concerts and other events. The arena, currently under construction to replace the Erwin Center, is scheduled to open in the fall of 2022.

The American-Statesman obtained the two sides' contract agreement along with nine other documents about arena construction totaling 615 pages through an open records request, one that was ultimately approved by the state’s Attorney General.

Most of the documents detail construction, covering everything from tree removal to waste management. The facility will be configured to hold about 10,500 fans for UT basketball games and can be expanded to 15,500 for other events.

Moody Center will have a UT apparel team store, state-of-the-art locker rooms and an outdoor plaza that’ll be prime real estate on game days.

Moody Center financing model touted by University of Texas officials

Long touted as an “innovative partnership” by school officials, this public-private arena financing model is likely to be copied by other colleges going forward. Fenves won’t see one of his signature achievements through, however. He’s left UT to become president at Emory University in Atlanta.

Exclusive: Texas basketball coach Chris Beard discusses roster management, recruiting

“It’s a win for students, fans, student-athletes, the city of Austin and Longhorn Nation and this deal could very well set a new precedent for how colleges and universities develop new complexes across the country,” interim UT President Jay Hartzell told the Statesman.

Texas officials and Oak View Group spent most of 2019 negotiating the terms of the agreement. In February, the Statesman first made a request for the finalized contract via the state’s open records laws. That request was submitted to the Attorney General for review.

In recent years, UT was able to shield certain contract language from the public due to Texas Supreme Court rulings made in 2015. The university claimed it was following the law, shielding sensitive data that third parties believed would damage future negotiations.

However, the Texas Public Information Act gained more strength through legislative changes. Senate Bill 943, authored by former state Sen. Kirk Watson, D-Austin, nullified two Texas Supreme Court decisions from 2015.

Enacted in the early 1970s, the Texas Public Information Act presumes that all government documents are public. State entitles are now compelled to show contractual information between parties. This contract, a first-of-its-kind for UT, is something of a test case for other schools to track. Oak View Group is building the new Moody Center on its own dime; UT was required only to cover some utility work and minor issues. No taxpayer money is being used to build the new arena.

Contract: University of Texas controls Moody Center on days of UT events

The arena contract lays bare one unmistakable fact: UT officials control the building and revenue on days of university events and Oak View Group controls everything on days of its events. Texas owns the building and the land underneath it; OVG will manage the facility as part of a 35-year agreement with a five-year option.

More:Courtside season tickets at Moody Center will cost Texas basketball fans $8,500 apiece

Oak View Group CEO Tim Leiweke told the Statesman in December that about a dozen other universities had already expressed interested with his company once the UT deal went public.

“Are there other places that could do this? Maybe,” Leiweke said at the Moody Center groundbreaking ceremony. “But if you’re going to make a bet, make it here first because it’s the Longhorns and it’s Austin.”

All ticket, parking, concession and merchandise revenue goes to UT on days of Longhorns games, for example. UT sets the ticket pricing and even the costs of hot dogs and popcorn. But the contract states that OVG controls the ticket costs and pricing on concert days, meaning the costs could be different.

Texas also gets 20% of all revenue generated by the suites regardless of the event — a financial kicker of sorts that will goose the bottom line.

Texas athletics generated $19.2 million in men’s and women’s basketball revenue during the 2018-19 season, audited figures show. The two programs had $16.7 million in combined expenses.

“One of the things we went in with the premise of this arena and the relationship was that we needed to make sure that we protected our basketball revenue,” UT athletic director Chris Del Conte told the Statesman. “We were appreciative that we were able to do that and excited about that opportunity.”

The contract outlines how Oak View Group and its investors plan on recouping their investment. OVG can sign eight permanent sponsors, approved by UT, that will have prominent signage throughout the building. All signage boards inside the seating bowl will be electronic, as stipulated in the contract, to show UT’s sponsors on game days.

There are even specific things outlined in the contract the arena cannot be used for. Prohibited activities include a casino, a massage parlor, a laundromat or — in case there’s any lingering doubt — “use of the arena as the home arena of a professional or semi-professional sports team.”

How many events can Oak View Group fit into Moody Center calendar?

What’s unclear is how many events OVG can fit into the calendar while working around UT’s basketball schedule.

Last season, the men’s and women’s basketball teams played 33 home games. The day before each game, the Erwin Center floor is typically available for visiting teams to have shoot-around practices upon arrival in Austin. That availability is expected to remain the same at Moody Center and not count against UT’s 60-day total.

The Erwin Center hosted about 40 events last year. Each touring act works on its own schedule, and each act pays rent for setup and tear-down time.

It’s unlikely OVG can keep the building full every waking moment with touring artists; nobody can. But there’s likely to be plenty of activity each week on the spot once home to parking lot 70 just south of Mike A. Myers Stadium.

Once the Moody Center is open, per the contract, UT will “not permit … basketball games to take place in the Frank Erwin Center.”

Contact Brian Davis at 512-445-3957. Email [email protected].

Oak View Group is building the 300,000-square-foot Coachella Valley Arena in Thousand Palms, north of Interstate 10, east of Cook Street.

COACHELLA VALLEY, CA — A privately-funded sports and entertainment project in Thousand Palms that is slated to bring professional hockey, concerts and entertainment events to the Coachella Valley was unanimously approved by the Riverside County Board of Supervisors Tuesday.

Los Angeles-based Oak View Group is building the Coachella Valley Arena on 43.35 acres of H.N. & Frances C. Berger Foundation owned-land located north of Interstate 10, east of Cook Street. The arena will be the home of the Seattle Kraken’s Coachella Valley American Hockey League team. The arena and a training facility will be more than 300,000 square feet and feature 11,000-plus seats, according to officials.

The $277 million project is expected to break ground soon, with completion and opening targeted for fall 2022.

Supervisor V. Manuel Perez, whose Fourth District includes the Coachella Valley, called the project a game-changer.

“The fact that this is going to bring $11 million in state and local tax revenues for our county and will be helpful to the immediate area, that’s why we have so much support for this project," Perez said. There are so many reasons why this is so important, one that I would like to express is the community benefit aspect, especially that our schools and our youth will have access. With California State University, San Bernardino Palm Desert Campus down the street, it will provide jobs, part-time and full-time jobs for our students.”

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According to a study by Oak View Group and another commissioned by the Greater Palm Springs Convention & Visitors Bureau, the arena’s economic impact is projected at $108 million annual direct spending from visitors; $141 million in business spending annually; 1,400 construction jobs; over 1,500 additional jobs once the arena is built and opened; and $11 million annually in sales and state and local taxes.

Oak View Group CEO Tim Leiweke thanked the county, Perez and others for support of the project, which he said "will provide a significant financial boost to stimulating, supporting, and sustaining the local economy.

"We continue to be committed to the community and in making Coachella Valley Arena a major destination for the biggest artists, concerts, and sporting events in the world, and are pleased the arena, which comes at no cost to taxpayers, will have such a positive, life-changing impact for the entire Valley," Leiweke continued.

See renderings of the future Coachella Valley Arena, courtesy of Oak View Group, here.

The Coachella Valley Arena has been in the news of late. Oak View Group announced in September that plans to construct the arena in Palm Springs in partnership with the Agua Caliente Band of Cahuilla Indians had fallen apart.

The proposed downtown location on tribal land drew some community ire. A dozen Palm Springs residents calling themselves "Palm Springs Together" mailed letters to state officials pleading for them to get involved in the proposal, arguing the arena builders should be required to draft customary environmental reports.

The Agua Caliente Band of Cahuilla Indians is a federally recognized tribe and a sovereign nation with full authority over its land-use decisions, meaning it is not subject to the California Environmental Quality Act land use requirements.

A report from Palm Springs' Department of Planning Services noted, "the city has no authority to approve or deny projects undertaken by the tribe on its own land."

With the Palms Springs spot no longer on the table, Oak View Group teamed up with Palm Desert-based H.N. & Frances C. Berger Foundation, a local nonprofit, which is leasing the land to the company for the project.

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