RICHLAND TWP. Pa. - A popular retail chain is bringing its “thrill-of-the-hunt” shopping experience to another location in upper Bucks County.
A new location of Dollar Tree, a discount variety store chain with more than 9,000 stores in North America, is coming soon to 648 N. West End Blvd. in Richland Township, according to storefront signage.
The store will occupy a unit totaling more than 11,000 square feet in the Richland Marketplace. An interior fit-out is currently underway.
An opening date has not yet been announced, and a Dollar Tree spokesperson did not return a message seeking more information, including a general time frame for when this location is expected to open.
Another Quakertown area location of Dollar Tree operates less than two miles away at 50 N. West End Blvd., in the Trainers Station shopping center.
Dollar Tree, Inc., headquartered in Chesapeake, Virginia, operates more than 9,000 stores and 18 distribution centers across 48 contiguous states and five Canadian provinces under the brands Dollar Tree and Dollar Tree Canada.
The company is supported by a team of more than 150,000 associates.
"In the midst of massive growth, Dollar Tree remains committed to our original mission: giving our customers extreme value at low prices," a message on the business' website reads.
Dollar Tree carries a broad mix of consumable, variety and seasonal merchandise that includes many national and regional brands — "all at an extreme value," according to a company description.
Some of the product departments include housewares, glassware, dinnerware, cleaning supplies, candy, snacks, food, health and beauty, toys, gifts, gift bags and wrap, party supplies, stationery, craft supplies, teaching supplies, books and seasonal décor.
"We’re known for our 'thrill-of-the-hunt' shopping experience where customers can discover new, exciting items every week, from everyday essentials to fun craft, seasonal, and party merchandise," a message on Dollar Tree's website reads.
"In the midst of unprecedented inflation, Dollar Tree recently changed its primary price point to $1.25 in order to continue to offer our customers all the products they’ve come to know and love, plus hundreds of new ones, and to bring back customer favorites at an incredible value. Many of the items we carry sell for more elsewhere, which means that our customers can stretch their dollars to get the products they need at an extreme value."
Last month, Dollar Tree, Inc. reported financial results for its second quarter, which ended Aug. 2.
Net sales increased 12.3% to $4.6 billion, and same-store net sales increased 6.5%, driven by a 3% increase in traffic and a 3.4% increase in average ticket.
Gross profit grew 12.9% to $1.6 billion and gross margin expanded 20 basis points to 34.4%. The expansion in gross margin was driven primarily by improved mark-on from pricing initiatives, lower domestic freight costs, lower occupancy costs due to sales leverage, and favorable mix, and partially offset by higher tariff costs, markdowns, distribution costs, and shrink.
“The strong sales growth, margin outperformance, and market share gains that Dollar Tree delivered in the second quarter against an increasingly challenging economic backdrop reinforces the unique position that Dollar Tree occupies in today’s retail landscape,” said Mike Creedon, chief executive officer, in a written statement. “With the Family Dollar sale complete, Dollar Tree is now a fully focused business and every ounce of our leadership attention, capital investment, and operating resources is now directed toward strengthening the Dollar Tree brand.”
At the Richland Marketplace, the new Dollar Tree store is joining a diverse lineup of more than 20 tenants.
The shopping center, at the corner of Route 309 and Pumping Station Road, is home to other well-known chains such as Best Buy, PetSmart and Planet Fitness; and food and dining spots such as Frank’s Trattoria Italian Restaurant and the newly opened Little Orchids Kitchen & Bar and Playa Bowls shop.
A location of Staples, the popular retail chain offering office supplies such as desk organizers, file folders, notebooks and scissors, is set to close on Friday, Oct. 3, next to the forthcoming Dollar Tree store at the Richland Marketplace.