Looking for a reason to indulge after never-ending January?
A new restaurant with over-the-top hand-spun milkshakes, juicy burgers and piled-high sub sandwiches is now open in Central Jersey.
At Yella’s, cravings for those sinful items are satisfied in a retro atmosphere that celebrates family and good times.
The fast-casual restaurant named for Frank “Yella” Lorenzo, to honor his role as a caller at New Jersey square dances in the 1930s and 1940s, opened its 11th location in Warren on Jan. 30.
“My grandfather Yella didn’t just call the moves on the dance floor – he called the shots when it came to good eats,” said Joe Lorenzo, Yella’s founder and Frank Lorenzo’s grandson. “If you left his table hungry, it was your own fault. At Yella’s, we keep that tradition alive with food so good, you’ll be screaming for more.”
The establishment at 10 Independence Blvd. joins the original Hawthorne restaurant and locations at nine Northeast colleges, including Syracuse, Monmouth, Montclair State and Marist. It’s the first store in Central Jersey.
A nearly 60-year-old family-owned eatery, Yella’s serves wings, burgers, chicken sandwiches, milkshakes, and hot and cold sub sandwiches in retro digs with black-and-white family photos, bright colors and a walk-up window.
“We’re bringing a fresh taste to the Warren community,” said marketing director Danielle Lorenzo Filardi. “Our vibrant de?cor, good music and family-inspired photos set the stage for unforgettable meals. Sandwiches named after our beloved family members like the Benny Brown and Grandpa Joe are chalked full of memories that will continue to last a lifetime.”
Go: 10 Independence Boulevard, Warren; 908-350-3188, yellas.com.
Contact: [email protected]
Jenna Intersimone has been a staff member at the USA TODAY NETWORK New Jersey since 2014, although she's a lifetime Jersey girl who considers herself an expert in everything from the Jersey Shore to the Garden State's buzzing downtowns. To get unlimited access to her stories about food, drink and fun, please subscribe or activate your digital account today. You can also follow her on Instagram at @seejennaeat and on Twitter at @JIntersimone.