The San Antonio-to-Austin mega-metro is home to numerous small towns that are quietly evolving into retirement hubs and appealing destinations for young, growing families. Some of these towns are located along Interstate 10 in the Texas Hill Country and are growing with people looking for a slower pace of life while still having access to the amenities of nearby big cities.
Kerrville, Texas, is one of those places. It’s a charming, historic city with a potentially undervalued real estate market, according to FinanceBuzz. The small town is undergoing a significant recovery effort following the recent Guadalupe River floods, and some landowners and some homeowners are struggling to rebuild after the tragedy.
However, with the reopening of a major park and a $375,000 investment from Texas NBA teams into another, as reported by the San Antonio Express-News, along with new developments coming to town and a major initiative to enhance lifestyle upgrades that were finalized just before the flood, the small town could potentially emerge stronger after the recovery.
Here's what to know about Kerrville:
What is Kerrville, Texas known for?
Kerrville is known for its location along the Guadalupe River and its festivals, culture and history, but it is also the birthplace of major Texas brands like H-E-B and James Avery.
In 2015, Phoenix Marketing International, a Los Angeles-based advertising and brand research firm, found that Kerrville is home to the second largest population of millionaires per capita in Texas, second only to Fredericksburg.
It's also home to a private Presbyterian college, Schreiner University. Equally as important, it hosts the annual Kerrville Folk Festival, a giant folk music festival, and a Renaissance Festival each year.
According to the city's website, the city is also known for its breathtaking views, scenic parks and outdoor recreational activities. The riverfront town apparently has so many outdoor options that it "has long been recognized as one of the healthiest areas of Texas, offering an active lifestyle with many fun and exciting things to do."
How close is Kerrville to San Antonio?
The city is just 65 miles northwest, or a one-hour drive from downtown San Antonio.
What are the school districts like in Kerrville?
According to Niche.com, Kerrville ISD boasts an overall A- rating, thanks to its academics, teachers, college prep, and administration teams. The school district is more than 100 years old and educates more than 4,950 students across six traditional campuses, one early childhood center, and an alternative academic high school. Per the school district, it has achieved recognition for its 100% graduation rate and is known for its 12 career and technology education pathways.
What is the population of Kerrville?
The city's population is 24,278 as of 2020 U.S. Census data.
How much does it cost to buy a house in Kerrville?
According to 2025 data from Zillow, Kerrville's median sale price was $361,377 on October 31, 2025. Typical home values are priced at $346,941, which is down 3.2% over the past year.
What is the average household income in Kerrville?
According to World Population Review, the median household income in Kerrville is $59,431. The local poverty rate is 11.81%.
What is the average cost for rent in Kerrville?
According to Zillow, the average rent in Kerrville is $1,800, which is 10% lower than the national average.
The average rent for a one-bedroom apartment is $1,125 per month. For a two-bedroom apartment, the average rent is $1,700 per month. A three-bedroom apartment has an average rent of $2,000 per month. The average rent for a four-bedroom apartment is $2,995 per month. Rent for a home can range from less than $500 to $5,000, with the average cost being $1,800.
Kerrville City Council breakdown:
Cost of utilities in Kerrville?
According to the website FindEnergy, the average monthly residential power bill for a Kerrville Public Utility Board customer is $106.54 per month. The average residential electricity rates are 43.83% lower per kilowatt than the average state rate.
Best place to eat in Kerrville
According to TripAdvisor, the best places to eat in Kerrville are Billy Gene's Restaurant, Rails A Cafe at the Depot, Rio Ranch Cafe, The Lakehouse Restaurant, and The Ridge Marketplace - Cafe at the Ridge. Locals also love Mary's Tacos, which is set for a major transformation in 2026.
How to get to Kerrville from Austin?
Austin is located 101 miles east of Kerrville via U.S. 290, which is known as the Texas Wine Trail. The two-hour drive will have you traveling through some of Texas' tiniest and tourist-friendly towns like Johnson City, Fredericksburg and Stonewall, just to name a few.