GOLDEN, Colo. — After last year’s “Goldens in Golden” event overwhelmed Golden with traffic, limited parking and heavy crowds, city officials are rolling out changes to keep the celebration fun while reducing chaos.
The “Goldens in Golden” event has grown into one of the city’s most recognizable celebrations, drawing nationwide attention each February as golden retrievers and their owners gather downtown.
While city officials acknowledge that the popularity has outpaced the event’s original footprint, they say the new measures are designed to preserve the charm while easing the pressure on the city’s infrastructure.
City leaders told 9NEWS transportation specialist Briana Fernandez that the annual "Goldens in Golden" gathering, which draws thousands of people and golden retrievers from across the country, will double in length next year.
The 2025 gathering drew about 7,500 people and 3,000 dogs, according to the city. That popularity, however, brought problems.
"The challenges that we have encountered have been around traffic and parking and last year, what was brought that to a head, was that there were two emergencies that happened at the same time during that event and so those emergencies were pretty significant and catastrophic. So, that had an impact on this event as well," said Meredith Ritchie, Director of Community Engagement and Communications for the City of Golden.
Instead of the usual two-hour window from 11 a.m. to 1 p.m., the 2026 event will run from 9 a.m. to 1 p.m.
"'Goldens in Golden' was started in 2019," said Ritchie. "We absolutely did not anticipate that this event would grow to the size that it has. We see people who come from all over every single state in the country now, as well as internationally who join us for this event, and it's just really exciting for us to get to have that our name on the map in that way."
Golden will also introduce a free, dog-friendly shuttle service from new off-site parking lots, a first for the event.
The city of Golden also plans to double the number of vendors and spread them across two locations around town. The goal is to give people and pups more space to roam around and improve crowd flow. By dispersing attractions and amenities, the city hopes attendees will move more freely rather than bunching up in the most popular areas.
Officials are beefing up security and emergency services in anticipation of another large turnout. The increased resources are intended to ensure the event remains safe and manageable even with thousands of dogs and their owners interacting in close quarters.
Another first for the event will be the introduction of official sponsors, which leaders say will help make the celebration financially self-sustaining going forward.
"We take everything that the public has to say, whether that's a business owner, a resident or a tourist who are visiting, we take those very seriously and to heart of how we operate all of the events that we host and so many of the things that we are doing to change this event are in direct reflection of that event," said Ritchie.
Small businesses around town are excited and hopeful these changes will make a difference.
"It's a slow time for the town and you get this this influx of people coming in and the businesses are great because the event itself wouldn't be what it was without the people and the businesses in Golden because they're so pet friendly they're pet friendly year round, but 'Goldens in Golden' is our time to shine and just amazing," said Kelly Reeves, administrator coordinator for the Golden Hotel.
The 2026 event is scheduled for Saturday, Feb. 7. Officials say they will continue encouraging attendees to plan ahead, take advantage of off-site parking and arrive throughout the expanded four-hour window to help keep the event enjoyable for all.